{"id":92955,"date":"2024-02-15T11:48:47","date_gmt":"2024-02-15T10:48:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=92955"},"modified":"2024-02-15T11:48:50","modified_gmt":"2024-02-15T10:48:50","slug":"un-nouveau-dirigeant-pour-loreal-benelux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/un-nouveau-dirigeant-pour-loreal-benelux\/","title":{"rendered":"Un nouveau dirigeant pour L’Or\u00e9al Benelux"},"content":{"rendered":"\n

L’Or\u00e9al <\/strong>a nomm\u00e9 Jean-Baptiste Dalle au poste de country manager pour le Benelux. Il succ\u00e8de \u00e0 Christian Marcos, qui prend de nouvelles fonctions au sein de l’\u00e9quipe internationale de L’Or\u00e9al Groupe \u00e0 Paris. <\/p>\n\n\n\n

Innovation num\u00e9rique<\/h2>\n\n\n\n

Jean-Baptiste Dalle travaille pour la soci\u00e9t\u00e9 depuis 1996, d’abord aux \u00c9tats-Unis, puis en France, en Espagne et en Am\u00e9rique latine. Dans ses derni\u00e8res fonctions, il \u00e9tait responsable des march\u00e9s \u00e9mergents chez CPD, la division des produits de consommation. Auparavant, il avait \u00e9t\u00e9 directeur g\u00e9n\u00e9ral aux Pays-Bas pendant cinq ans.<\/p>\n\n\n\n

En 2021, L’Or\u00e9al Pays-Bas et L’Or\u00e9al Belgilux ont fusionn\u00e9 pour former L’Or\u00e9al Benelux, la plus grande soci\u00e9t\u00e9 de produits de beaut\u00e9 du Benelux, qui compte aujourd’hui plus de 900 employ\u00e9s et trois succursales locales : des bureaux \u00e0 Hoofddorp et \u00e0 Bruxelles et une usine \u00e0 Libramont. L’entreprise est pr\u00e9sente dans tous les canaux de distribution, y compris la grande distribution, les parfumeries, les pharmacies, les salons de coiffure, ses propres points de vente et le commerce \u00e9lectronique.<\/p>\n\n\n\n

La multinationale mise beaucoup sur l’innovation num\u00e9rique : L’Or\u00e9al Benelux est l’un des principaux investisseurs dans des plateformes telles que TikTok, afin de s\u00e9duire les consommateurs de la g\u00e9n\u00e9ration Z. Pour le groupe, les Pays-Bas sont un march\u00e9 pilote pour YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’Or\u00e9al a nomm\u00e9 Jean-Baptiste Dalle au poste de country manager pour le Benelux. Il succ\u00e8de \u00e0 Christian Marcos, qui prend de nouvelles fonctions au sein de l’\u00e9quipe internationale de L’Or\u00e9al Groupe \u00e0 Paris. <\/p>\n","protected":false},"author":3,"featured_media":92952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[114],"topic":[609],"region":[324],"class_list":["post-92955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-loreal","topic-changement-de-direction","region-benelux"],"acf":[],"yoast_head":"\nUn nouveau dirigeant pour L'Or\u00e9al Benelux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L'Or\u00e9al a nomm\u00e9 Jean-Baptiste Dalle au poste de country manager pour le Benelux. 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