{"id":93001,"date":"2024-02-15T14:54:14","date_gmt":"2024-02-15T13:54:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=93001"},"modified":"2024-02-15T14:54:16","modified_gmt":"2024-02-15T13:54:16","slug":"ikea-mise-sur-la-personnalisation-avec-son-premier-mini-magasin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-mise-sur-la-personnalisation-avec-son-premier-mini-magasin\/","title":{"rendered":"Ikea mise sur la personnalisation avec son premier \u00ab\u00a0mini magasin\u00a0\u00bb"},"content":{"rendered":"\n

Ikea <\/strong>ouvre son plus petit magasin \u00e0 Leeuwarden : la ville frisonne accueillera le premier Plan & Order Point du Benelux, un mini showroom de seulement 650 m\u00e8tres carr\u00e9s. En Belgique, Ikea renforce consid\u00e9rablement son \u00e9quipe de cuisinistes.<\/p>\n\n\n\n

Pour les gros achats<\/h2>\n\n\n\n

En Frise aussi, il y aura un Ikea \u00e0 partir de septembre. Le premier Plan & Order Point du Benelux ouvrira ses portes \u00e0 Leeuwarden. Il s’agit d’une petite succursale o\u00f9 les clients peuvent concevoir diff\u00e9rentes pi\u00e8ces de la maison avec les employ\u00e9s d’Ikea et passer des commandes plus complexes. Une s\u00e9lection d’accessoires pour la maison y est \u00e9galement propos\u00e9e \u00e0 la vente. Les points Plan & Order s’adressent principalement aux personnes \u00e0 la recherche de cuisines, d’armoires et de syst\u00e8mes de rangement.<\/p>\n\n\n\n

\u00ab Le lancement de notre premier Point Plan & Order marque une nouvelle \u00e9tape dans la strat\u00e9gie omnicanale d’Ikea. Ce faisant, nous nous concentrons sur l’am\u00e9lioration de l’accessibilit\u00e9 pour les consommateurs et pour les personnes qui n’ont pas de magasin Ikea \u00e0 proximit\u00e9. Nous constatons que nos clients recherchent des conseils personnalis\u00e9s lorsqu’ils effectuent des achats importants, tels que des cuisines ou des armoires \u00bb, explique Annemarieke Jansen, directrice commerciale d’Ikea aux Pays-Bas.<\/p>\n\n\n\n

Ikea constate une augmentation de la demande de livraisons \u00e0 domicile et investit donc fortement dans l’am\u00e9lioration des services d’exp\u00e9dition et de livraison aux, entre autres. Les points de retrait deviennent \u00e9galement de plus en plus efficaces. Le d\u00e9taillant a l’intention d’ouvrir davantage de points Plan & Order aux Pays-Bas dans les ann\u00e9es \u00e0 venir.<\/p>\n\n\n\n

Potentiel dans les cuisines<\/h2>\n\n\n\n

Ikea mise \u00e9galement sur les achats importants et la personnalisation en Belgique. Pour renforcer sa position de leader sur le march\u00e9 belge des cuisines, le d\u00e9taillant agrandit son \u00e9quipe de cuisinistes de 50 personnes. Aujourd’hui, l’ensemble de l’\u00e9quipe cuisine compte plus de 260 employ\u00e9s, mais de nouveaux services viennent s’ajouter. Par exemple, les clients peuvent d\u00e9sormais demander une r\u00e9union en ligne pour obtenir des conseils et peuvent \u00e9galement faire prendre des mesures \u00e0 domicile.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 l’expansion et aux nouveaux services, Ikea Belgique est en bonne voie pour doubler son chiffre d’affaires provenant des ventes de cuisines d’ici 2025 par rapport \u00e0 2022. Cette ambition est sp\u00e9cifique \u00e0 la Belgique, car l’entreprise voit encore un grand potentiel de croissance sur le march\u00e9 belge des cuisines.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ikea ouvre son plus petit magasin \u00e0 Leeuwarden : la ville frisonne accueillera le premier Plan & Order Point du Benelux, un mini showroom de seulement 650 m\u00e8tres carr\u00e9s. En Belgique, Ikea renforce consid\u00e9rablement son \u00e9quipe de cuisinistes.<\/p>\n","protected":false},"author":5,"featured_media":92994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[211],"topic":[340,276,310],"region":[324],"class_list":["post-93001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-ikea","topic-concept-de-magasin","topic-expansion","topic-ouverture-de-magasin","region-benelux"],"acf":[],"yoast_head":"\nIkea mise sur la personnalisation avec son premier \u00ab\u00a0mini magasin\u00a0\u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea ouvre son premier Plan & Order Point du Benelux, un mini showroom de 650 m\u00e8tres carr\u00e9s. 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