{"id":93052,"date":"2024-02-16T13:40:44","date_gmt":"2024-02-16T12:40:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=93052"},"modified":"2024-02-16T13:40:45","modified_gmt":"2024-02-16T12:40:45","slug":"les-problemes-de-the-body-shop-setendent-a-lallemagne-a-la-france-et-au-benelux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/les-problemes-de-the-body-shop-setendent-a-lallemagne-a-la-france-et-au-benelux\/","title":{"rendered":"Les probl\u00e8mes de The Body Shop s’\u00e9tendent \u00e0 l’Allemagne, \u00e0 la France et au Benelux"},"content":{"rendered":"\n

Apr\u00e8s avoir demand\u00e9 la protection de ses cr\u00e9anciers au Royaume-Uni en d\u00e9but de semaine, The Body Shop<\/strong> fait de m\u00eame en Allemagne. En France et au Benelux, la boutique en ligne est ferm\u00e9e et l’agitation monte.<\/p>\n\n\n\n

Restructuration substantielle<\/h2>\n\n\n\n

La cha\u00eene de cosm\u00e9tiques durables The Body Shop, d\u00e9tenue par le groupe d’investissement allemand Aurelius <\/strong>depuis novembre dernier, est en mauvaise posture. Mardi, le nouveau propri\u00e9taire a lanc\u00e9 une proc\u00e9dure de faillite pour les activit\u00e9s britanniques de la cha\u00eene de cosm\u00e9tiques. Un administrateur a \u00e9t\u00e9 nomm\u00e9 pour assainir l’entreprise en vue de la relancer. Cela pourrait impliquer la fermeture de la moiti\u00e9 des quelque 200 magasins<\/a>.<\/p>\n\n\n\n

Un jour plus tard, il est apparu clairement que les probl\u00e8mes du d\u00e9taillant ne se limitaient pas au Royaume-Uni : en effet, sa division allemande s’est \u00e9galement plac\u00e9e sous protection<\/a>, rapporte le journal Bild, et un administrateur judiciaire a \u00e9galement \u00e9t\u00e9 nomm\u00e9 dans ce pays. Le d\u00e9taillant compte 66 magasins et 350 employ\u00e9s dans le pays.<\/p>\n\n\n\n

Une grande incertitude<\/h2>\n\n\n\n

Cet encha\u00eenement d’\u00e9v\u00e9nements alimente l’inqui\u00e9tude dans d’autres pays, et en particulier au sein de la direction fran\u00e7aise, qui g\u00e8re \u00e9galement les activit\u00e9s du Benelux. Selon le magazine sp\u00e9cialis\u00e9 LSA, la direction fran\u00e7aise ne re\u00e7oit aucune nouvelle du si\u00e8ge britannique<\/a>. Et, co\u00efncidence ou non, les boutiques en ligne fran\u00e7aises, belges et n\u00e9erlandaises sont ferm\u00e9es depuis vendredi matin, officiellement pour cause de travaux de maintenance. La cha\u00eene compte une soixantaine de points de vente en France, une vingtaine en Belgique et une trentaine aux Pays-Bas.<\/p>\n\n\n\n

Fin janvier, Aurelius a annonc\u00e9 qu’elle vendrait une partie de ses activit\u00e9s europ\u00e9ennes<\/a> et asiatiques \u00e0 un \u00ab family office international \u00bb dont le nom n’a pas \u00e9t\u00e9 pr\u00e9cis\u00e9. Selon des initi\u00e9s, il s’agit d’Alma24<\/strong>, un fonds appartenant \u00e0 l’entrepreneur allemand Friedrich Trautwein. Mais la soci\u00e9t\u00e9 fran\u00e7aise ne serait pas incluse dans cette vente en raison de la l\u00e9gislation sociale fran\u00e7aise. L’ambigu\u00eft\u00e9 reste donc enti\u00e8re.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s avoir demand\u00e9 la protection de ses cr\u00e9anciers au Royaume-Uni en d\u00e9but de semaine, The Body Shop fait de m\u00eame en Allemagne. En France et au Benelux, la boutique en ligne est ferm\u00e9e et l’agitation monte. <\/p>\n","protected":false},"author":3,"featured_media":16888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[786],"topic":[1085],"region":[],"class_list":["post-93052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-the-body-shop","topic-faillite"],"acf":[],"yoast_head":"\nLes probl\u00e8mes de The Body Shop s'\u00e9tendent \u00e0 l'Allemagne, \u00e0 la France et au Benelux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s avoir demand\u00e9 la protection de ses cr\u00e9anciers au Royaume-Uni en d\u00e9but de semaine, The Body Shop fait de m\u00eame en Allemagne.\" \/>\n<meta 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