{"id":93100,"date":"2024-02-19T09:16:37","date_gmt":"2024-02-19T08:16:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=93100"},"modified":"2024-02-19T09:16:40","modified_gmt":"2024-02-19T08:16:40","slug":"mere-revient-sous-le-nom-de-myprice","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mere-revient-sous-le-nom-de-myprice\/","title":{"rendered":"Mere revient sous le nom de MyPrice"},"content":{"rendered":"\n<p>Le discounter sib\u00e9rien <strong>Mere<\/strong> semble \u00eatre de retour : sous le nom de <strong>MyPrice<\/strong>, deux magasins ont ouvert \u00e0 Opwijk et \u00e0 Boussu avec une offre d&rsquo;Europe de l&rsquo;Est. L&rsquo;entreprise qui se cache derri\u00e8re semble \u00e9galement \u00eatre la m\u00eame.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pour les chasseurs de bonnes affaires<\/h2>\n\n\n\n<p>Le magasin d&rsquo;Opwijk qui a ouvert ses portes vendredi dernier est situ\u00e9 dans les locaux o\u00f9 le chasseur de bonnes affaires russe Mere a <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/surprise-mere-ouvre-finalement-ses-portes-a-opwijk\/\">ouvert son premier magasin belge<\/a> en 2022 &#8211; et l&rsquo;a ferm\u00e9 apr\u00e8s seulement quelques mois. Le d\u00e9cor spartiate et l&rsquo;offre sp\u00e9ciale semblent \u00e9galement \u00eatre une copie du concept avec lequel le d\u00e9taillant sib\u00e9rien voulait conqu\u00e9rir l&rsquo;Europe il y a deux ans. Le succ\u00e8s n&rsquo;a pas \u00e9t\u00e9 au rendez-vous, notamment en raison de probl\u00e8mes d&rsquo;approvisionnement.<\/p>\n\n\n\n<p>MyPrice n&rsquo;est pas une menace imm\u00e9diate pour le supermarch\u00e9 classique : il ne s&rsquo;agit pas d&rsquo;un magasin pour les courses hebdomadaires, mais pour les chasseurs de bonnes affaires \u00e0 la recherche du prix le plus bas. Les clients y trouveront des produits alimentaires \u00e0 prix cass\u00e9s, de la charcuterie pr\u00e9emball\u00e9e et une offre surgel\u00e9e, mais pas de fruits et l\u00e9gumes frais. Il y a aussi du non-alimentaire : produits d&rsquo;entretien, papier toilette, papier aluminium, pantoufles&#8230; Les produits, en provenance de pays comme l&rsquo;Ouzb\u00e9kistan, l&rsquo;Ukraine, la Lituanie, la Pologne, la Serbie et le Chili, sont pr\u00e9sent\u00e9s sur des palettes ou dans des bacs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des maires inquiets<\/h2>\n\n\n\n<p>L&rsquo;entreprise qui se cache derri\u00e8re s&rsquo;appelle Lightkommertz, comme Mere \u00e0 l&rsquo;\u00e9poque, et a maintenant son adresse \u00e0 Brasschaat dans un cabinet comptable. Sur son site web, MyPrice affirme \u00eatre actif dans 10 pays europ\u00e9ens, mais il n&rsquo;y a pas d&rsquo;autres informations \u00e0 ce sujet. D&rsquo;ailleurs, ce site n&rsquo;est pas tr\u00e8s \u00e0 jour : la cha\u00eene indique qu&rsquo;elle pr\u00e9voit d&rsquo;ouvrir 3 \u00e0 6 magasins en&#8230; 2023. Les tentatives de Het Nieuwsblad d&rsquo;entrer en contact avec l&rsquo;entreprise <a href=\"https:\/\/www.nieuwsblad.be\/cnt\/dmf20240218_96227227\">sont rest\u00e9es vaines<\/a>.<\/p>\n\n\n\n<p>Les autorit\u00e9s locales ne sont pas satisfaites du retour du d\u00e9taillant. \u00ab&nbsp;Puisque tous les permis sont en ordre, nous ne pouvons rien faire contre cela. En tout cas, en ce qui me concerne, <a href=\"https:\/\/www.vrt.be\/vrtnws\/nl\/2024\/02\/18\/opnieuw-opent-russische-keten-supermarkt-in-opwijk\/\">ce n&rsquo;est pas le genre de magasin qu&rsquo;Opwijk attend&nbsp;<\/a>\u00bb, a d\u00e9clar\u00e9 la maire Inez Deconinck \u00e0 la VRT. \u00c0 Boom, o\u00f9 la cha\u00eene esp\u00e8re ouvrir un magasin temporaire sur le Varkensmarkt, le conseil municipal est \u00e9galement pr\u00e9occup\u00e9. \u00ab&nbsp;Je peux agir en tant que maire si l&rsquo;ordre public est troubl\u00e9. J&rsquo;ai donc demand\u00e9 \u00e0 la police de surveiller. <a href=\"https:\/\/www.vrt.be\/vrtnws\/nl\/2024\/02\/13\/boom-heeft-vragen-bij-opening-russische-supermarkt-myprice-inli0\/\">S&rsquo;il y a des probl\u00e8mes, je peux fermer le supermarch\u00e9&nbsp;<\/a>\u00bb, a d\u00e9clar\u00e9 le bourgmestre Jeroen Baert, qui a demand\u00e9 des informations compl\u00e9mentaires aux autorit\u00e9s f\u00e9d\u00e9rales. Pour l&rsquo;instant, le permis de feu n&rsquo;est pas encore en ordre \u00e0 Boom, et le magasin ne peut donc pas y ouvrir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le discounter sib\u00e9rien Mere semble \u00eatre de retour : sous le nom de MyPrice, deux magasins ont ouvert \u00e0 Opwijk et \u00e0 Boussu avec une offre d&rsquo;Europe de l&rsquo;Est. L&rsquo;entreprise qui se cache derri\u00e8re semble \u00e9galement \u00eatre la m\u00eame. <\/p>\n","protected":false},"author":3,"featured_media":93098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[568,1415],"topic":[310],"region":[],"class_list":["post-93100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-mere","company-myprice","topic-ouverture-de-magasin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mere revient sous le nom de MyPrice - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le discounter sib\u00e9rien Mere semble \u00eatre de retour : sous le nom de 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