{"id":93212,"date":"2024-02-20T09:58:51","date_gmt":"2024-02-20T08:58:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=93212"},"modified":"2024-02-20T09:58:52","modified_gmt":"2024-02-20T08:58:52","slug":"la-wallonie-doit-aider-coolblue-a-atteindre-un-nouveau-record","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/la-wallonie-doit-aider-coolblue-a-atteindre-un-nouveau-record\/","title":{"rendered":"La Wallonie doit aider Coolblue \u00e0 atteindre un nouveau record"},"content":{"rendered":"\n

Apr\u00e8s une ann\u00e9e 2022 en demi-teinte, Coolblue <\/strong>renoue avec la croissance sur tous les fronts. Les Rotterdamois esp\u00e8rent continuer \u00e0 cro\u00eetre cette ann\u00e9e gr\u00e2ce \u00e0 des investissements en Wallonie, \u00e0 d’anciennes succursales de BCC et \u00e0 un nouveau d\u00e9p\u00f4t \u00e0 Francfort.<\/p>\n\n\n\n

Magasin \u00e0 Li\u00e8ge<\/h2>\n\n\n\n

Apr\u00e8s un l\u00e9ger recul en 2022, les ventes de Coolblue ont atteint un nouveau record en 2023. 2024 devrait \u00eatre une ann\u00e9e de croissance (encore) plus importante : pour la premi\u00e8re fois, Coolblue vise la Wallonie, avec l\u2019ouverture d\u2019un magasin \u00e0 Li\u00e8ge.<\/p>\n\n\n\n

Trois autres magasins devraient s’ajouter, dont au moins un allemand, pour porter le total \u00e0 huit ouvertures. Demain, le d\u00e9taillant ouvrira aussi un deuxi\u00e8me d\u00e9p\u00f4t allemand \u00e0 Francfort, qui devrait pouvoir servir jusqu’\u00e0 cinq millions de nouveaux clients.<\/p>\n\n\n\n

Zwart attend \u00e9galement beaucoup du d\u00e9veloppement de la branche \u00e9nergie, notamment gr\u00e2ce \u00e0 un lave-linge qui se met automatiquement en marche lorsque le prix de l’\u00e9lectricit\u00e9 est bas, rapporte le FD. Les modalit\u00e9s exactes de fonctionnement, par exemple l’achat ou la location de l’appareil, sont encore \u00e0 l’\u00e9tude.<\/p>\n\n\n\n

Les feux sont au vert<\/h2>\n\n\n\n

Malgr\u00e9 un march\u00e9 en baisse, le chiffre d’affaires a augment\u00e9 2,5 % en 2023. Les autres voyants sont \u00e9galement au vert : la part de march\u00e9 a augment\u00e9 dans les trois pays, le b\u00e9n\u00e9fice brut a doubl\u00e9 pour atteindre 88 millions d’euros et le taux de satisfaction de la client\u00e8le (NPS) a encore progress\u00e9 pour atteindre 71. Les contrats d’\u00e9nergie (+11 %), la marque priv\u00e9e Bluebuilt (+34 %) et surtout les abonnements aux produits blancs (+67 %) ont connu des augmentations notables.<\/p>\n\n\n\n

Cependant, le nombre d’employ\u00e9s a diminu\u00e9 de pr\u00e8s de 400 unit\u00e9s pour atteindre 5735 (-7 %), Coolblue ayant r\u00e9ussi \u00e0 enregistrer d’importants gains d’efficacit\u00e9, et aucun magasin n’a \u00e9t\u00e9 ajout\u00e9 en termes nets aux Pays-Bas et en Allemagne. La Belgique a n\u00e9anmoins bris\u00e9 cette tendance en ouvrant trois magasins.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s une ann\u00e9e 2022 en demi-teinte, Coolblue renoue avec la croissance sur tous les fronts. Les Rotterdamois esp\u00e8rent continuer \u00e0 cro\u00eetre cette ann\u00e9e gr\u00e2ce \u00e0 des investissements en Wallonie, \u00e0 d’anciennes succursales de BCC et \u00e0 un nouveau d\u00e9p\u00f4t \u00e0 Francfort.<\/p>\n","protected":false},"author":4,"featured_media":83393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[798],"topic":[276,310,266],"region":[],"class_list":["post-93212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","company-coolblue","topic-expansion","topic-ouverture-de-magasin","topic-resultats-financiers"],"acf":[],"yoast_head":"\nLa Wallonie doit aider Coolblue \u00e0 atteindre un nouveau record - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Coolblue renoue avec la croissance sur tous les fronts. 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