{"id":93831,"date":"2024-02-29T12:04:37","date_gmt":"2024-02-29T11:04:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=93831"},"modified":"2024-02-29T12:04:39","modified_gmt":"2024-02-29T11:04:39","slug":"nivea-donne-a-beiersdorf-des-chiffres-records","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/nivea-donne-a-beiersdorf-des-chiffres-records\/","title":{"rendered":"Nivea donne \u00e0 Beiersdorf des chiffres records"},"content":{"rendered":"\n

Le producteur de Nivea, Beiersdorf<\/strong>, \u00e9tait l’entreprise de produits de beaut\u00e9 \u00e0 la croissance la plus rapide au monde en 2023. Cette ann\u00e9e, cependant, le rythme ralentira un peu, pr\u00e9dit le CEO Vincent Warnery.<\/p>\n\n\n\n

\u00ab La meilleure entreprise de soins de la peau au monde \u00bb<\/h2>\n\n\n\n

Beiersdorf a vu ses ventes augmenter de plus de 10 % pour atteindre 9,5 milliards d’euros, un nouveau record. Le b\u00e9n\u00e9fice d’exploitation a augment\u00e9 de 9,5 % pour atteindre 1,27 milliard d’euros. Ces bons chiffres sont en partie dus \u00e0 la forte performance de sa marque phare Nivea, qui franchit pour la premi\u00e8re fois la barre des 5 milliards de ventes (5,2 milliards pour \u00eatre pr\u00e9cis) et enregistre une croissance \u00e0 deux chiffres dans toutes les r\u00e9gions et cat\u00e9gories, indique l’entreprise.<\/p>\n\n\n\n

Le PDG Vincent Warnery parle d’une trajectoire de croissance remarquable : \u00ab Nous \u00e9tions la soci\u00e9t\u00e9 de produits de beaut\u00e9 \u00e0 la croissance la plus rapide au niveau mondial d’ici 2023 et nous avons tenu notre promesse de croissance rentable. \u00bb Il souligne les investissements importants r\u00e9alis\u00e9s pour faire de l’entreprise la meilleure soci\u00e9t\u00e9 de soins de la peau au monde. Un nouveau site de production \u00e0 Leipzig, par exemple, a \u00e9t\u00e9 mis en service, ce qui repr\u00e9sente le plus gros investissement jamais r\u00e9alis\u00e9 par l’entreprise dans une usine, soit 300 millions d’euros.<\/p>\n\n\n\n

Mais il reste prudent dans ses pr\u00e9visions : cette ann\u00e9e, la croissance sera \u00e0 un chiffre plut\u00f4t qu’\u00e0 deux, mais les b\u00e9n\u00e9fices d’exploitation continueront d’augmenter. Cette prudence n’est pas nouvelle : il y a un an, le dirigeant pr\u00e9voyait \u00e9galement un l\u00e9ger ralentissement de la croissance<\/a>, mais il avait tort…<\/p>\n","protected":false},"excerpt":{"rendered":"

Le producteur de Nivea, Beiersdorf, \u00e9tait l’entreprise de produits de beaut\u00e9 \u00e0 la croissance la plus rapide au monde en 2023. 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