{"id":93928,"date":"2024-03-01T16:40:39","date_gmt":"2024-03-01T15:40:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=93928"},"modified":"2024-03-01T16:55:05","modified_gmt":"2024-03-01T15:55:05","slug":"carrefour-lance-le-chariot-surprise-egalement-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-lance-le-chariot-surprise-egalement-en-belgique\/","title":{"rendered":"Carrefour lance le \u00ab\u00a0chariot surprise\u00a0\u00bb \u00e9galement en Belgique"},"content":{"rendered":"\n<p>Apr\u00e8s un test r\u00e9ussi, <strong>Carrefour<\/strong> lance une promotion \u00ab&nbsp;chariot surprise&nbsp;\u00bb dans ses hypermarch\u00e9s belges : les consommateurs peuvent acheter un chariot de courses au contenu secret pour un tiers de sa valeur r\u00e9elle. L&rsquo;id\u00e9e vient de France.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un achat surprise avantageux<\/h2>\n\n\n\n<p>En France, l&rsquo;op\u00e9ration est en cours depuis le 27 f\u00e9vrier et s&rsquo;\u00e9tend d\u00e9sormais \u00e0 la Belgique : les consommateurs peuvent acheter chez Carrefour un caddie rempli de produits non alimentaires, allant de la d\u00e9coration au petit \u00e9lectrom\u00e9nager. Le contenu du caddy reste toutefois cach\u00e9. Il s&rsquo;agit donc d&rsquo;un achat surprise, mais peu co\u00fbteux : les clients paient par exemple moins que 50 euros pour des produits dont la valeur r\u00e9elle est d&rsquo;environ 150 euros.<\/p>\n\n\n\n<p>Deux hypermarch\u00e9s ont d\u00e9j\u00e0 test\u00e9 le concept : \u00e0 Mons, le stock disponible a \u00e9t\u00e9 \u00e9puis\u00e9 au bout de 15 minutes, \u00e0 Kuringen au bout d&rsquo;une demi-heure. Aujourd&rsquo;hui, Carrefour \u00e9tend la promotion aux magasins int\u00e9ress\u00e9s. Chaque magasin d\u00e9cide lui-m\u00eame de sa participation et de l&rsquo;offre qu&rsquo;il propose. Les hypermarch\u00e9s de Schoten, Oostakker, Sint-Eloois-Vijve et Boncelles, entre autres, se sont d\u00e9j\u00e0 engag\u00e9s. Le nombre de chariots est limit\u00e9 dans chaque cas et les consommateurs doivent r\u00e9server leur chariot \u00e0 l&rsquo;avance : le premier est le premier.<\/p>\n\n\n\n<p>\u00ab\u00a0Nous capitalisons sur la curiosit\u00e9 des clients avec cette action ludique et sur le th\u00e8me du pouvoir d&rsquo;achat\u00a0\u00bb, explique R\u00e9gine Van Tomme, porte-parole. En France, outre Carrefour, Auchan a \u00e9galement lanc\u00e9 une op\u00e9ration similaire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s un test r\u00e9ussi, Carrefour lance une promotion \u00ab chariot surprise \u00bb dans ses hypermarch\u00e9s belges : les consommateurs peuvent acheter un chariot de courses au contenu secret pour un tiers de sa valeur r\u00e9elle. L&rsquo;id\u00e9e vient de France. <\/p>\n","protected":false},"author":3,"featured_media":93934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[87],"topic":[488],"region":[226],"class_list":["post-93928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-carrefour","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour lance le \u00ab\u00a0chariot surprise\u00a0\u00bb \u00e9galement en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s un test r\u00e9ussi, Carrefour lance une promotion \u00ab chariot surprise \u00bb dans 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