{"id":94143,"date":"2024-03-06T12:40:59","date_gmt":"2024-03-06T11:40:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=94143"},"modified":"2024-03-06T12:41:01","modified_gmt":"2024-03-06T11:41:01","slug":"henkel-repond-aux-attentes-grace-a-des-prix-plus-eleves-et-des-couts-plus-faibles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/henkel-repond-aux-attentes-grace-a-des-prix-plus-eleves-et-des-couts-plus-faibles\/","title":{"rendered":"Henkel r\u00e9pond aux attentes gr\u00e2ce \u00e0 des prix plus \u00e9lev\u00e9s et des co\u00fbts plus faibles"},"content":{"rendered":"\n

Henkel <\/strong>a r\u00e9ussi \u00e0 r\u00e9pondre \u00e0 ses attentes (accrues). En termes absolus, les ventes ont baiss\u00e9, mais le g\u00e9ant allemand explique cela par la situation en Russie, entre autres.<\/p>\n\n\n\n

Rapport mitig\u00e9<\/h2>\n\n\n\n

Lors de l’annonce de ses r\u00e9sultats trimestriels en novembre, Henkel a revu ses pr\u00e9visions de ventes \u00e0 la hausse, car il n’a eu aucun mal \u00e0 r\u00e9percuter l’augmentation des co\u00fbts sur les consommateurs. L’ann\u00e9e derni\u00e8re, le chiffre d’affaires comparable a en effet augment\u00e9 de 4,2 % pour atteindre 21,54 milliards d’euros. Le b\u00e9n\u00e9fice d’exploitation (EBIT) a augment\u00e9 de 10,2 % pour atteindre 2,56 milliards d’euros.<\/p>\n\n\n\n

Avec +4,2 %, la croissance organique des ventes se situe dans le haut de la fourchette attendue (3,5-4,5 %). La division des colles a contribu\u00e9 \u00e0 cette croissance \u00e0 hauteur de +3,2 %, m\u00eame si les ventes ont baiss\u00e9 de 4 % en termes absolus. Les marques grand public ont \u00e9t\u00e9 en mesure d’ajouter 6,1 % (ici aussi : 3,3 % de moins en termes absolus, en raison des effets de change et de la baisse des volumes).<\/p>\n\n\n\n

Henkel a r\u00e9cemment investi massivement dans des mesures d’efficacit\u00e9, qui ont port\u00e9 leurs fruits, selon le PDG Carsten Knobel. L’\u00e9volution positive des prix de vente, comme on appelle aujourd’hui les augmentations de prix, et les mesures visant \u00e0 rendre la cha\u00eene logistique plus efficace ont \u00e9galement contribu\u00e9 \u00e0 la croissance \u00e0 deux chiffres des b\u00e9n\u00e9fices. En effet, la marge EBIT a augment\u00e9 de 150 points de base pour atteindre 11,9 %. Selon Knobel, la fusion de la branche Consumer Brands progresse mieux que pr\u00e9vu et a \u00e9t\u00e9 renforc\u00e9e par des \u00ab\u00a0acquisitions cibl\u00e9es\u00a0\u00bb.<\/p>\n\n\n\n

Pour le prochain exercice 2024, la croissance organique du chiffre d’affaires serait inf\u00e9rieure \u00e0 celle du dernier exercice (de 2,0 \u00e0 4,0 %), mais la marge EBIT devrait continuer \u00e0 augmenter et d\u00e9passer 12 %. Dans les \u00ab\u00a0zones cl\u00e9s\u00a0\u00bb, les Allemands s’attendent \u00e0 une augmentation de la demande, mais l’inflation \u00e9lev\u00e9e et l’augmentation des taux d’int\u00e9r\u00eat pourraient constituer un probl\u00e8me.<\/p>\n","protected":false},"excerpt":{"rendered":"

Henkel a r\u00e9ussi \u00e0 r\u00e9pondre \u00e0 ses attentes (accrues). En termes absolus, les ventes ont baiss\u00e9, mais le g\u00e9ant allemand explique cela par la situation en Russie, entre autres.<\/p>\n","protected":false},"author":4,"featured_media":56458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[330],"topic":[266],"region":[470],"class_list":["post-94143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-henkel","topic-resultats-financiers","region-allemagne"],"acf":[],"yoast_head":"\nHenkel r\u00e9pond aux attentes gr\u00e2ce \u00e0 des prix plus \u00e9lev\u00e9s et des co\u00fbts plus faibles - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Henkel a r\u00e9ussi \u00e0 r\u00e9pondre \u00e0 ses attentes (accrues). 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