{"id":9432,"date":"2015-06-10T07:18:27","date_gmt":"2015-06-10T07:18:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/deces-du-createur-des-jouets-playmobil\/"},"modified":"2015-06-10T07:18:27","modified_gmt":"2015-06-10T07:18:27","slug":"deces-du-createur-des-jouets-playmobil","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/deces-du-createur-des-jouets-playmobil\/","title":{"rendered":"D\u00e9c\u00e8s du cr\u00e9ateur des jouets Playmobil"},"content":{"rendered":"<h2>2,8 milliards de \u2018figurines\u2019<\/h2>\n<p>M\u00eame si le nom Horst Brandst\u00e4tter ne vous dit pas grand-chose, son \u2018invention\u2019 est des plus c\u00e9l\u00e8bres : Playmobil,\u00a0 qui apr\u00e8s Lego et Barbie est certainement le jouet le plus connu au monde. C\u2019est en 1974 que Brandst\u00e4tter transforme l\u2019entreprise allemande de ses deux oncles, qui produisait des pi\u00e8ces pour cercueils, en usine pour la fabrication de figurines en plastique pour enfants.<\/p>\n<p>Et le succ\u00e8s fut ph\u00e9nom\u00e9nal : \u00e0 ce jour quelque 2,8 milliards de figurines Playmobil ont d\u00e9j\u00e0 \u00e9t\u00e9 vendues. En 2014 Geobra-Brandst\u00e4tter, qui fabrique \u00e9galement des jardini\u00e8res en plastique, a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 596 millions d\u2019euros. Le groupe emploie 4.000 personnes. Un parc Playmobil a \u00e9t\u00e9 construit \u00e0 Zirndorf, o\u00f9 est bas\u00e9e l\u2019entreprise, ainsi qu\u2019\u00e0 Ath\u00e8nes, \u00e0 Malte, en Floride et \u00e0 Paris.<\/p>\n<p>Afin de garantir l\u2019avenir de l\u2019usine et des figurines, Brandst\u00e4tter avait d\u00e9j\u00e0 cr\u00e9\u00e9 une fondation, qui sera d\u00e9sormais le propri\u00e9taire de l\u2019entreprise. Horst Brandst\u00e4tter est d\u00e9c\u00e9d\u00e9 la semaine derni\u00e8re des suites d\u2019une courte maladie. Il avait 81 ans.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2,8 milliards de \u2018figurines\u2019 M\u00eame si le nom Horst Brandst\u00e4tter ne vous dit pas grand-chose, son \u2018invention\u2019 est des plus c\u00e9l\u00e8bres : Playmobil,\u00a0 qui apr\u00e8s Lego et Barbie est certainement le jouet le plus connu au monde. C\u2019est en 1974 que Brandst\u00e4tter transforme l\u2019entreprise allemande de ses deux oncles, qui produisait des pi\u00e8ces pour cercueils, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9c\u00e8s du cr\u00e9ateur des jouets Playmobil - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/deces-du-createur-des-jouets-playmobil\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9c\u00e8s du cr\u00e9ateur des jouets Playmobil - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"2,8 milliards de \u2018figurines\u2019 M\u00eame si le nom Horst Brandst\u00e4tter ne vous dit pas grand-chose, son \u2018invention\u2019 est des plus c\u00e9l\u00e8bres : Playmobil,\u00a0 qui apr\u00e8s Lego et Barbie est certainement le jouet le plus connu au monde. 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