{"id":945,"date":"2011-10-27T13:28:03","date_gmt":"2011-10-27T13:28:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/les-25-nomines-de-la-meilleure-chaine-de-magasins-de-belgique\/"},"modified":"2011-10-27T13:28:03","modified_gmt":"2011-10-27T13:28:03","slug":"les-25-nomines-de-la-meilleure-chaine-de-magasins-de-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-25-nomines-de-la-meilleure-chaine-de-magasins-de-belgique\/","title":{"rendered":"Les 25 nomin\u00e9s de la Meilleure Cha\u00eene de magasins de Belgique"},"content":{"rendered":"

\"\"Les noms des gagnants par cat\u00e9gorie \u00e0 l\u2019\u00e9lection de la \u00ab Meilleure cha\u00eene de magasins de Belgique \u00bb 2011<\/strong> ont \u00e9t\u00e9 annonc\u00e9s. Pour la sixi\u00e8me fois cons\u00e9cutive les consommateurs ont pu \u00e9valuer leur cha\u00eene de magasins favorite sur base de diff\u00e9rents crit\u00e8res. Les consommateurs ont particip\u00e9 massivement \u00e0 l\u2019enqu\u00eate men\u00e9e par le bureau d\u2019\u00e9tude de march\u00e9, Q&A Research & Consultancy : au total\u00a0 plus de 520.000 \u00e9valuations ont \u00e9t\u00e9 \u00e9mises par quasi 115.000 consommateurs, repartis sur 169 cha\u00eenes de magasins dans 25 cat\u00e9gories diff\u00e9rentes.<\/p>\n

Les consommateurs de plus en plus exigeants au niveau du service<\/h2>\n

La lecture des votes a non seulement r\u00e9v\u00e9l\u00e9 les favoris du public, mais \u00e9galement certaines tendances importantes. Outre l\u2019\u00e9lection de leur cha\u00eene de magasins favorite, les consommateurs ont pu coter les cha\u00eenes de magasins d\u2019apr\u00e8s neuf crit\u00e8res : rapport qualit\u00e9 prix, niveau de prix, actions et offres, assortiment, innovation, service, comp\u00e9tence du personnel, amabilit\u00e9 du personnel et ambiance en magasin.<\/p>\n

\"\"Les cotes indiquent une l\u00e9g\u00e8re baisse dans l\u2019\u00e9valuation de la branche retail par le consommateur par rapport \u00e0 l\u2019an dernier : la cote moyenne de\u00a0 7,36 en 2010 est descendue \u00e0\u00a0 7,34 cette ann\u00e9e. D\u2019autre part \u2013 comme chaque ann\u00e9e \u2013 les consommateurs semblent accorder le plus d\u2019importance \u00e0 l\u2019aspect du prix, bien que cette ann\u00e9e ce crit\u00e8re ait \u00e9t\u00e9 moins d\u00e9terminant que les autres ann\u00e9es. Le prix participe pour 47% \u00e0 l\u2019\u00e9valuation globale de la cha\u00eene de magasins, ce qui reste donc un facteur plus important que les aspects tels l\u2019assortiment et le service. <\/p>\n

\u00a0<\/p>\n

Toutefois le consommateur est le plus satisfait quant \u00e0 l\u2019assortiment des retailers belges et\u00a0 la gentillesse du personnel. C\u2019est principalement ce dernier aspect qui est mieux cot\u00e9 cette ann\u00e9e par rapport \u00e0 2010.<\/p>\n

La meilleure cha\u00eene de magasins de Belgique <\/h2>\n

Dans l\u2019\u00e9lection de la meilleure cha\u00eene de magasins, il y a cette ann\u00e9e quelques changements int\u00e9ressants : quelques nouveaux venus sur la liste, \u00e0 savoir Yves Rocher, Veritas, Standaard Boekhandel et C&A. Ce dernier prend d\u2019embl\u00e9e un tr\u00e8s bon d\u00e9part\u00a0 en raflant deux titres de vainqueur de cat\u00e9gorie.<\/p>\n

Les vainqueurs par cat\u00e9gorie de la \u00ab Meilleure cha\u00eene de magasins en Belgique \u00bb 2011 sont :
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\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Mode B\u00e9b\u00e9s & Enfants\u00a0\u00a0\u00a0<\/span><\/strong><\/span><\/strong><\/p>\n<\/td>\n

\n

C&A<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Magasins
\n sp\u00e9cialis\u00e9s pour b\u00e9b\u00e9s<\/span><\/strong><\/span><\/p>\n<\/td>\n

\n

Dreambaby<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Livres & Magazines<\/span><\/strong><\/span><\/p>\n<\/td>\n

\n

Standaard
\n Boekhandel<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Magasins de
\n bricolage<\/span><\/strong><\/span><\/p>\n<\/td>\n

\n

Hubo<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

CD, DVD &
\n Games<\/span><\/strong><\/span><\/p>\n<\/td>\n

\n

Game Mania<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Magasins
\n sp\u00e9cialis\u00e9s en ordinateurs<\/span><\/strong><\/span><\/p>\n<\/td>\n

\n

Media Markt<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Mode pour
\n femmes<\/span><\/strong><\/span><\/strong><\/p>\n<\/td>\n

\n

C&A<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Droguerie<\/span><\/strong><\/p>\n<\/td>\n

\n

Yves Rocher<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Electronique<\/span><\/strong><\/span><\/p>\n<\/td>\n

\n

Media Markt<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Restauration
\n rapide<\/span><\/strong><\/span><\/p>\n<\/td>\n

\n

Pizza Hut<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Mode pour
\n hommes<\/span><\/strong><\/span><\/strong><\/p>\n<\/td>\n

\n

e5 mode<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Joaillerie
\n & Bijouterie<\/span><\/strong><\/span><\/strong><\/p>\n<\/td>\n

\n

Twice as Nice<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Lingerie &
\n Sous-v\u00eatements <\/span><\/strong><\/span><\/strong><\/p>\n<\/td>\n

\n

Hunkem\u00f6ller<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Accessoires de mode &
\n sac-\u00e0-mains<\/span><\/strong><\/span><\/strong><\/p>\n<\/td>\n

\n

Veritas<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Opticien<\/span><\/strong><\/span><\/p>\n<\/td>\n

\n

Pearle
\n Opticiens<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Parfumerie<\/span><\/strong><\/span><\/p>\n<\/td>\n

\n

ICI PARIS XL<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Agences de
\n voyage<\/span><\/strong><\/span><\/strong><\/p>\n<\/td>\n

\n

Jetaircenter<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Chaussures<\/span><\/strong><\/span><\/p>\n<\/td>\n

\n

Torfs<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Jouets<\/span><\/strong><\/span><\/p>\n<\/td>\n

\n

Dreamland<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Sport<\/span><\/strong><\/span><\/p>\n<\/td>\n

\n

Decathlon<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Supermarch\u00e9s<\/span><\/strong><\/span><\/p>\n<\/td>\n

\n

Colruyt<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

T\u00e9l\u00e9coms<\/span><\/strong><\/span><\/p>\n<\/td>\n

\n

Media Markt<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Jardin &
\n Animaux<\/span><\/strong><\/span><\/strong><\/p>\n<\/td>\n

\n

Aveve<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Grands magasins
\n & articles m\u00e9nagers<\/span><\/strong><\/span><\/strong><\/p>\n<\/td>\n

\n

IKEA<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Maison & D\u00e9co<\/span><\/strong><\/span><\/p>\n<\/td>\n

\n

IKEA<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/span><\/span><\/p>\n

Qui sera le meilleur retailer de l\u2019ann\u00e9e 2011 ? Les votes sont ouverts<\/a> \u00e0 partir du 31 octobre. Le 1er d\u00e9cembre le nom du grand vainqueur sera annonc\u00e9 en pr\u00e9sence de la fine fleur du retail dans une ambiance festive au cours de la soir\u00e9e RetailDetail Night<\/a>.<\/p>\n

\u00a0<\/p>\n

– Traduit par M.-N. Masure<\/em><\/p>\n

\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Les noms des gagnants par cat\u00e9gorie \u00e0 l\u2019\u00e9lection de la \u00ab Meilleure cha\u00eene de magasins de Belgique \u00bb 2011 ont \u00e9t\u00e9 annonc\u00e9s. Pour la sixi\u00e8me fois cons\u00e9cutive les consommateurs ont pu \u00e9valuer leur cha\u00eene de magasins favorite sur base de diff\u00e9rents crit\u00e8res. Les consommateurs ont particip\u00e9 massivement \u00e0 l\u2019enqu\u00eate men\u00e9e par le bureau d\u2019\u00e9tude de […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nLes 25 nomin\u00e9s de la Meilleure Cha\u00eene de magasins de Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-25-nomines-de-la-meilleure-chaine-de-magasins-de-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 25 nomin\u00e9s de la Meilleure Cha\u00eene de magasins de Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Les noms des gagnants par cat\u00e9gorie \u00e0 l\u2019\u00e9lection de la \u00ab Meilleure cha\u00eene de magasins de Belgique \u00bb 2011 ont \u00e9t\u00e9 annonc\u00e9s. Pour la sixi\u00e8me fois cons\u00e9cutive les consommateurs ont pu \u00e9valuer leur cha\u00eene de magasins favorite sur base de diff\u00e9rents crit\u00e8res. 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