{"id":94530,"date":"2024-03-12T12:52:42","date_gmt":"2024-03-12T11:52:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=94530"},"modified":"2024-03-12T12:53:29","modified_gmt":"2024-03-12T11:53:29","slug":"decathlon-fait-peau-neuve-avec-son-propre-swoosh","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-fait-peau-neuve-avec-son-propre-swoosh\/","title":{"rendered":"Decathlon fait peau neuve, avec son propre \u00ab\u00a0swoosh\u00a0\u00bb"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94524\" data-id=\"94524\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/DECATHLON-BRAND-ID-1024x576.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/DECATHLON-BRAND-ID-1024x576.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/DECATHLON-BRAND-ID-300x169.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/DECATHLON-BRAND-ID-768x432.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/DECATHLON-BRAND-ID-1536x864.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/DECATHLON-BRAND-ID-2048x1152.png 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/DECATHLON-BRAND-ID-1270x714.png 1270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94526\" data-id=\"94526\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Decathlon-orbit-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Decathlon-orbit-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Decathlon-orbit-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Decathlon-orbit-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Decathlon-orbit-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/Decathlon-orbit.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94522\" data-id=\"94522\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-gilet-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-gilet-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-gilet-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-gilet-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-gilet-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-gilet.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Decathlon <\/strong>d\u00e9voile une nouvelle identit\u00e9 de marque, y compris son propre logo &#8211; l&rsquo;orbite &#8211; qui devrait devenir aussi reconnaissable que le \u00ab\u00a0swoosh\u00a0\u00bb de Nike. Tous les magasins seront r\u00e9nov\u00e9s progressivement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trois piliers<\/h2>\n\n\n\n<p>\u00ab\u00a0Nous entamons un nouveau chapitre\u00a0\u00bb, a d\u00e9clar\u00e9 Barbara Martin Coppola, PDG de Decathlon, lors de l&rsquo;annonce de la nouvelle vision de la marque \u00e0 Paris. Aujourd&rsquo;hui, les gens ont plus que jamais besoin de sport, affirme-t-elle : les gens ne bougent pas assez et l&rsquo;ob\u00e9sit\u00e9 est en hausse, alors que le mouvement relie notre corps et le monde qui nous entoure.<\/p>\n\n\n\n<p>Sous la devise \u00ab\u00a0Move people through the wonders of sport\u00a0\u00bb, Decathlon a r\u00e9dig\u00e9 une nouvelle strat\u00e9gie dont les piliers sont l&rsquo;exp\u00e9rience client, la durabilit\u00e9 et la modernisation. L&rsquo;exp\u00e9rience client doit aller au-del\u00e0 du produit, tandis que la cha\u00eene de magasins de sport souhaite repenser ses mod\u00e8les commerciaux, ses produits et ses mat\u00e9riaux de mani\u00e8re plus durable. L&rsquo;ensemble du mod\u00e8le d&rsquo;entreprise doit \u00e9galement \u00eatre optimis\u00e9 et num\u00e9ris\u00e9 afin d&rsquo;\u00eatre plus agile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00eat \u00e0 jouer ?<\/h2>\n\n\n\n<p>Decathlon est connu pour ses grands magasins bleus, mais ces \u00ab\u00a0bo\u00eetes s&rsquo;ouvrent maintenant au monde\u00a0\u00bb. C&rsquo;est \u00e9galement le cas avec le nouveau symbole &#8211; l&rsquo;orbite, qui fait r\u00e9f\u00e9rence au mouvement, \u00e0 la circularit\u00e9 et \u00e0 la connexion &#8211; et la nouvelle ligne de marque : \u00ab\u00a0Ready to play ?\u00a0\u00bb (Pr\u00eat \u00e0 jouer ?)<\/p>\n\n\n\n<p>Le portefeuille de marques a \u00e9galement \u00e9t\u00e9 revu et simplifi\u00e9, avec neuf sp\u00e9cialistes de cat\u00e9gories (dont Quechua et Kipsta) et quatre marques expertes : Van Rysel, Simond, Kiprun et Solognac. Dans les mois \u00e0 venir, plus de 1700 magasins dans le monde seront \u00e9galement r\u00e9nov\u00e9s avec un nouvel am\u00e9nagement.<\/p>\n\n\n\n<p>Decathlon mise \u00e9galement sur de nouveaux moyens d&rsquo;offrir des exp\u00e9riences aux clients, y compris l&rsquo;application 3D Shopping sur Apple Vision Pro aux \u00c9tats-Unis. Le d\u00e9taillant affirme \u00eatre le premier au monde \u00e0 proposer une application d&rsquo;achat pour les lunettes VR. \u00ab\u00a0Nous ne sommes pas des retailers mais des narrateurs\u00a0\u00bb, conclut C\u00e9line Del Genes, Chief Customer Officer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon d\u00e9voile une nouvelle identit\u00e9 de marque, y compris son propre logo &#8211; l&rsquo;orbite &#8211; qui devrait devenir aussi reconnaissable que le \u00ab\u00a0swoosh\u00a0\u00bb de Nike. Tous les magasins seront r\u00e9nov\u00e9s progressivement.<\/p>\n","protected":false},"author":5,"featured_media":94524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[44],"company":[361],"topic":[488],"region":[342],"class_list":["post-94530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","extra-hot","company-decathlon","topic-marketing","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon fait peau neuve, avec son propre &quot;swoosh&quot; - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Decathlon d\u00e9voile une nouvelle identit\u00e9 de marque, y 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