{"id":94593,"date":"2024-03-13T12:21:35","date_gmt":"2024-03-13T11:21:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=94593"},"modified":"2024-03-13T12:21:57","modified_gmt":"2024-03-13T11:21:57","slug":"en-images-voici-le-nouveau-concept-de-magasin-de-decathlon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/en-images-voici-le-nouveau-concept-de-magasin-de-decathlon\/","title":{"rendered":"[En images] Voici le nouveau concept de magasin de Decathlon"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94581\" data-id=\"94581\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-01-1024x679.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-01-1024x679.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-01-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-01-768x509.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-01-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-01.jpg 1368w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94583\" data-id=\"94583\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-02-1024x678.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-02-1024x678.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-02-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-02-768x508.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-02-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-02.jpg 1367w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94577\" data-id=\"94577\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca2-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca2-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca2-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca2-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca2-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca2.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94579\" data-id=\"94579\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca3-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca3-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca3-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca3-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca3-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca3.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94589\" data-id=\"94589\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-05-1024x679.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-05-1024x679.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-05-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-05-768x509.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-05-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-05.jpg 1362w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94587\" data-id=\"94587\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-04-1024x677.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-04-1024x677.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-04-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-04-768x508.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-04-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-04.jpg 1365w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"654\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94585\" data-id=\"94585\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-03-1024x654.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-03-1024x654.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-03-300x191.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-03-768x490.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-03-345x220.jpg 345w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-03.jpg 1418w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94575\" data-id=\"94575\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca1-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca1-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca1-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca1-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/deca1.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"908\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-94591\" data-id=\"94591\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-06.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-06.jpg 726w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/decathlon-rive-gauche-06-240x300.jpg 240w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Decathlon<\/strong> va redessiner tous ses magasins au cours des prochaines ann\u00e9es. En Belgique, le premier sera bient\u00f4t celui d&rsquo;Evere. \u00c0 quoi ressemble le nouveau concept de magasin ? RetailDetail a visit\u00e9 le premier magasin remodel\u00e9, \u00e0 Paris.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une exp\u00e9rience immersive<\/h2>\n\n\n\n<p>Mardi dernier, Decathlon a annonc\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-fait-peau-neuve-avec-son-propre-swoosh\/\">une vaste op\u00e9ration de rebranding<\/a> qui, entre autres, aura \u00e9galement un impact sur le r\u00e9seau de magasins physiques de l&rsquo;enseigne : les plus de 1 700 magasins dans le monde seront convertis \u00e0 un nouveau concept dans les ann\u00e9es \u00e0 venir, qui va bien au-del\u00e0 d&rsquo;un simple ajustement de l&rsquo;image de marque et de la couleur bleue un peu plus vive du style maison : Decathlon dit vouloir offrir aux acheteurs une exp\u00e9rience \u00ab&nbsp;immersive&nbsp;\u00bb dans ses magasins.<\/p>\n\n\n\n<p>Pour d\u00e9couvrir les principales caract\u00e9ristiques de cette r\u00e9novation, RetailDetail a visit\u00e9 le Decathlon Rive Gauche de 3 500 m\u00b2 dans le 13e arrondissement de Paris, le tout premier magasin \u00e0 pr\u00e9senter le nouvel agencement. Bient\u00f4t, ce nouveau concept s&rsquo;appliquera \u00e9galement \u00e0 la Belgique : la succursale d&rsquo;Evere aura le scoop. D&rsquo;ici \u00e0 la fin de l&rsquo;ann\u00e9e 2025, l&rsquo;op\u00e9ration de conversion devrait \u00eatre enti\u00e8rement achev\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00e9los et services<\/h2>\n\n\n\n<p>Bien en vue \u00e0 l&rsquo;entr\u00e9e, le visiteur est d&rsquo;abord confront\u00e9 \u00e0 l&rsquo;atelier de r\u00e9paration de v\u00e9los. Un m\u00e9canicien est \u00e0 l&rsquo;\u0153uvre, les clients peuvent \u00e9galement effectuer eux-m\u00eames les petites r\u00e9parations (gonfler les pneus, par exemple). Le fait que les v\u00e9los soient le rayon le plus important de ce magasin n&rsquo;est pas un hasard : Paris fait de gros efforts pour devenir une v\u00e9ritable ville cycliste<\/p>\n\n\n\n<p>L\u2019atelier \u00e0 l&rsquo;entr\u00e9e donne tout de suite le ton : Decathlon donne aussi plus de place aux services ailleurs, avec de l&rsquo;occasion mais aussi de la r\u00e9paration, de la location, un comptoir pour r\u00e9cup\u00e9rer les commandes, des casiers qui restent accessibles 24 heures sur 24 et 7 jours sur 7&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une navigation intuitive<\/h2>\n\n\n\n<p>L&rsquo;enseigne opte pour un parcours d&rsquo;achat circulaire, o\u00f9 le visiteur voit les articles d&rsquo;un m\u00eame sport \u00e0 gauche et \u00e0 droite, dans chaque all\u00e9e, dans chaque rayon. On est en quelque sorte immerg\u00e9 dans chaque sport. Cela devrait permettre aux acheteurs de naviguer intuitivement dans le vaste assortiment, d&rsquo;effectuer des recherches plus efficaces et de comparer les produits plus facilement.<\/p>\n\n\n\n<p>Des \u00ab&nbsp;showcases&nbsp;\u00bb montrent comment les produits peuvent \u00eatre utilis\u00e9s et combin\u00e9s. Ces pr\u00e9sentoirs servent \u00e9galement de points de reconnaissance et de repos dans le magasin. Les \u00ab&nbsp;discovery stations&nbsp;\u00bb ou stations de d\u00e9couverte&nbsp;constituent une innovation int\u00e9ressante : il s&rsquo;agit de piliers sur lesquels vous pouvez placer des produits, apr\u00e8s quoi l&rsquo;\u00e9cran situ\u00e9 au-dessus affiche toutes les sp\u00e9cifications. Si vous placez un deuxi\u00e8me produit sur la colonne voisine, vous pouvez le comparer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Magasins connect\u00e9s<\/h2>\n\n\n\n<p>Ce magasin parisien est une grande surface typique, comme il en existe beaucoup chez Decathlon. Mais le distributeur teste d&rsquo;autres concepts ailleurs : \u00ab&nbsp;Nous devons adapter notre strat\u00e9gie de vente au consommateur&nbsp;\u00bb, d\u00e9clare Steve Dykes, directeur retail. \u00ab&nbsp;Nous manquons de clients, qui s&rsquo;attendent \u00e0 plus de commodit\u00e9 ou \u00e0 une exp\u00e9rience num\u00e9rique. C&rsquo;est pourquoi nous testons des concepts urbains plus petites et des magasins connect\u00e9s, par exemple, car le parcours du client commence souvent \u00e0 la maison.&nbsp;\u00bb<\/p>\n\n\n\n<p>En Asie, Decathlon connait du succ\u00e8s avec des magasins franchis\u00e9s de plus petite taille. Le d\u00e9taillant envisage \u00e9galement de cr\u00e9er des magasins phares pour ses marques phares, comme la marque de v\u00e9los de route Van Rysel, par exemple. Outre les magasins physiques, la boutique en ligne fait \u00e9galement l&rsquo;objet d&rsquo;une transformation majeure. La nouvelle exp\u00e9rience d&rsquo;achat num\u00e9rique est d\u00e9j\u00e0 en place au Royaume-Uni et sera d\u00e9ploy\u00e9e progressivement dans d&rsquo;autres pays.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon va redessiner tous ses magasins au cours des prochaines ann\u00e9es. En Belgique, le premier sera bient\u00f4t celui d&rsquo;Evere. \u00c0 quoi ressemble le nouveau concept de magasin ? RetailDetail a visit\u00e9 le premier magasin remodel\u00e9, \u00e0 Paris. <\/p>\n","protected":false},"author":3,"featured_media":94589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[361],"topic":[340,1262],"region":[],"class_list":["post-94593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-decathlon","topic-concept-de-magasin","topic-en-images"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] Voici le nouveau concept de magasin de Decathlon - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Decathlon va redessiner tous ses magasins au cours 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