{"id":94693,"date":"2024-03-15T09:05:40","date_gmt":"2024-03-15T08:05:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=94693"},"modified":"2024-03-15T09:05:42","modified_gmt":"2024-03-15T08:05:42","slug":"jumbo-met-fin-aux-promotions-sur-la-viande","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-met-fin-aux-promotions-sur-la-viande\/","title":{"rendered":"Jumbo met fin aux promotions sur la viande"},"content":{"rendered":"\n<p><strong>Jumbo <\/strong>est la premi\u00e8re cha\u00eene de supermarch\u00e9s n\u00e9erlandaise \u00e0 mettre fin aux promotions sur la viande, tant dans les magasins qu&rsquo;en ligne. La cha\u00eene de supermarch\u00e9s souhaite ainsi contribuer \u00e0 la transition vers une alimentation plus v\u00e9g\u00e9tale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vers 50 % de prot\u00e9ines d&rsquo;origine v\u00e9g\u00e9tale en 2025<\/h2>\n\n\n\n<p>\u00c0 partir de la semaine 22 (c&rsquo;est-\u00e0-dire fin mai), toutes les promotions temporaires sur les prix ou les offres dites \u00ab&nbsp;de\/pour&nbsp;\u00bb pour le b\u0153uf frais, le porc frais et le poulet frais chez Jumbo appartiendront au pass\u00e9, indique l&rsquo;entreprise dans un communiqu\u00e9 de presse. Avec cette d\u00e9cision, le d\u00e9taillant souhaite acc\u00e9l\u00e9rer la transition des prot\u00e9ines d&rsquo;origine animale vers des aliments plus v\u00e9g\u00e9taux, explique le PDG Ton van Veen.<\/p>\n\n\n\n<p>D&rsquo;ici 2025, la cha\u00eene de supermarch\u00e9s souhaite que 50 % des prot\u00e9ines vendues soient d&rsquo;origine v\u00e9g\u00e9tale. D&rsquo;ici \u00e0 2030, ce chiffre devrait atteindre 60 %. Cet objectif ne peut \u00eatre atteint qu&rsquo;en mettant fin aux promotions sur la viande, explique le dirigeant. Selon Jumbo, l&rsquo;arr\u00eat des promotions sur la viande s&rsquo;inscrit \u00e9galement dans le cadre de sa strat\u00e9gie visant \u00e0 offrir aux clients des prix bas tous les jours. En novembre de l&rsquo;ann\u00e9e derni\u00e8re, la cha\u00eene a r\u00e9duit les prix des substituts de viande.<\/p>\n\n\n\n<p>L&rsquo;organisation de protection des animaux Wakker Dier, qui a r\u00e9cemment critiqu\u00e9 les promotions sur la viande de Jumbo, se f\u00e9licite de la d\u00e9cision du d\u00e9taillant : \u00ab&nbsp;Nous admirons beaucoup le courage dont fait preuve Jumbo. Le supermarch\u00e9 montre que l&rsquo;alimentation saine \u00e0 base de plantes est vraiment une priorit\u00e9 absolue&nbsp;\u00bb. L&rsquo;organisation invite les autres supermarch\u00e9s \u00e0 suivre le bon exemple de Jumbo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jumbo est la premi\u00e8re cha\u00eene de supermarch\u00e9s n\u00e9erlandaise \u00e0 mettre fin aux promotions sur la viande, tant dans les magasins qu&rsquo;en ligne. La cha\u00eene de supermarch\u00e9s souhaite ainsi contribuer \u00e0 la transition vers une alimentation plus v\u00e9g\u00e9tale. <\/p>\n","protected":false},"author":3,"featured_media":84661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[217],"topic":[373],"region":[],"class_list":["post-94693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-jumbo","topic-durabilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jumbo met fin aux promotions sur la viande - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jumbo est la premi\u00e8re cha\u00eene de supermarch\u00e9s 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