{"id":94703,"date":"2024-03-15T09:43:59","date_gmt":"2024-03-15T08:43:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=94703"},"modified":"2024-03-15T09:44:02","modified_gmt":"2024-03-15T08:44:02","slug":"hellofresh-continue-de-perdre-des-clients","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-perdre-des-clients\/","title":{"rendered":"HelloFresh continue de perdre des clients"},"content":{"rendered":"\n

Tous les indicateurs sont au rouge chez HelloFresh<\/strong> : le nombre de clients actifs, de commandes et de repas livr\u00e9s est en chute libre chez le fournisseur de bo\u00eetes repas, qui a \u00e9galement \u00e9mis un avertissement sur ses b\u00e9n\u00e9fices.<\/p>\n\n\n\n

Les clients abandonnent<\/h2>\n\n\n\n

Depuis plusieurs trimestres, HelloFresh voit ses clients se d\u00e9sister et le nombre de commandes diminuer. Jusqu’\u00e0 pr\u00e9sent, l’entreprise a pu compenser cette perte par des hausses de prix, mais les r\u00e9sultats de l’exercice 2023 montrent tout de m\u00eame un l\u00e9ger recul du chiffre d’affaires, qui passe de 7,6 milliards d’euros \u00e0 7,5 milliards d’euros. L’EBITDA ajust\u00e9 (b\u00e9n\u00e9fice avant imp\u00f4ts, d\u00e9pr\u00e9ciation et amortissement) a chut\u00e9 de 6,3 % pour atteindre 447,6 millions d’euros. Le nombre de clients actifs est pass\u00e9 de 7,1 millions \u00e0 la fin de 2022 \u00e0 6,6 millions l’ann\u00e9e derni\u00e8re. \u00c0 noter : la soci\u00e9t\u00e9 ne publiera d\u00e9sormais plus de mises \u00e0 jour trimestrielles sur le nombre de clients actifs.<\/p>\n\n\n\n

L’entreprise de bo\u00eetes-repas est confront\u00e9e \u00e0 des co\u00fbts plus \u00e9lev\u00e9s, doit d\u00e9penser plus d’argent en marketing pour lutter contre la perte de clients et investit \u00e9galement beaucoup dans Factor, sa division de plats pr\u00e9par\u00e9s frais – cette marque est maintenant \u00e9galement lanc\u00e9e dans les pays nordiques. Tous ces facteurs p\u00e8seront \u00e9galement sur les b\u00e9n\u00e9fices cette ann\u00e9e : ils devraient se situer entre 350 et 400 millions d’euros. Le chiffre d’affaires devrait toutefois augmenter \u00e0 nouveau, de 2 \u00e0 8 %.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tous les indicateurs sont au rouge chez HelloFresh : le nombre de clients actifs, de commandes et de repas livr\u00e9s est en chute libre chez le fournisseur de bo\u00eetes repas, qui a \u00e9galement \u00e9mis un avertissement sur ses b\u00e9n\u00e9fices. <\/p>\n","protected":false},"author":3,"featured_media":82309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[254],"topic":[266],"region":[],"class_list":["post-94703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-hellofresh","topic-resultats-financiers"],"acf":[],"yoast_head":"\nHelloFresh continue de perdre des clients - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Tous les indicateurs sont au rouge chez HelloFresh : 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