nouvelle unit\u00e9 de compotes en gourde \u00e0 Nampa<\/a> sur la c\u00f4te Ouest des Etats-Unis.\u00a0En parall\u00e8le \u00e0 l\u2019ouverture d\u2019une premi\u00e8re usine dans le Michigan \u00e0 Traverse City, qui emploie 170 personnes et produit 30000 tonnes de pommes locales, la toute nouvelle unit\u00e9 d\u2019une surface de 35 000 m\u00b2 poss\u00e8de une capacit\u00e9 de 12 000 \u00e0 14 000 tonnes (60 000 tonnes \u00e0 terme) et emploie 122 personnes.<\/p>\n\u00a0<\/p>\n
Materne est pr\u00e9sent sur le sol am\u00e9ricain depuis 2008 et y a cr\u00e9\u00e9 la cat\u00e9gorie du snacking fruitier \u00ab\u00a0sain\u00a0\u00bb qui g\u00e9n\u00e8re aujourd\u2019hui 350 millions de dollars. Une gamme o\u00f9 elle d\u00e9tient 60 % de part de march\u00e9 volume (+ 3%) et 56,1 % de part de march\u00e9 valeur (+ 4 %) avec 3 sortes (fruits, fruits et l\u00e9gumes, bio) avec un chiffre d\u2019affaires estim\u00e9 de 200 millions de dollars en 2015.\u00a0Selon Michel Larroche, le pr\u00e9sident de Materne, \u00ab\u00a0la croissance est explosive, elle a d\u00e9pass\u00e9 les 100 % sur les derni\u00e8res ann\u00e9es\u00a0\u00bb. \u00a0<\/p>\n
\u00a0<\/p>\n
Des gourdes laiti\u00e8res pour 2016<\/h2>\n
\u00ab\u00a02015 sera la derni\u00e8re ann\u00e9e o\u00f9 la France repr\u00e9sentera 50 % des ventes du groupe\u00a0\u00bb, a pr\u00e9venu Michel Larroche. Les Etats-Unis deviennent en effet un terrain de jeu plus innovant que la France : la marque compte lancer pour d\u00e9but 2016 des gourdes laiti\u00e8res qui seront fabriqu\u00e9es en France dans l\u2019usine Mont-Blanc de Chef-du-Pont (Manche), puis export\u00e9es vers les Etats-Unis.<\/p>\n
\u00a0<\/p>\n
Co\u00fbt de l\u2019investissement du nouveau b\u00e2timent pour la production de ce produit\u00a0: 17 millions d\u2019euros.\u00a0 Le groupe compte le fabriquer un jour aux Etats-Unis si le succ\u00e8s est au rendez-vous.<\/p>\n","protected":false},"excerpt":{"rendered":"
Une croissance sans pr\u00e9c\u00e9dent Le groupe MOM (Mont Blanc Materne) vient d\u2019inaugurer ce jeudi 11 juin une nouvelle unit\u00e9 de compotes en gourde \u00e0 Nampa sur la c\u00f4te Ouest des Etats-Unis.\u00a0En parall\u00e8le \u00e0 l\u2019ouverture d\u2019une premi\u00e8re usine dans le Michigan \u00e0 Traverse City, qui emploie 170 personnes et produit 30000 tonnes de pommes locales, la […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\n
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