{"id":9483,"date":"2015-06-16T05:54:43","date_gmt":"2015-06-16T05:54:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/ice-watch-lance-une-nouvelle-gamme-de-montres\/"},"modified":"2015-06-16T05:54:43","modified_gmt":"2015-06-16T05:54:43","slug":"ice-watch-lance-une-nouvelle-gamme-de-montres","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/ice-watch-lance-une-nouvelle-gamme-de-montres\/","title":{"rendered":"Ice-Watch lance une nouvelle gamme de montres"},"content":{"rendered":"<h2>Une marque interg\u00e9n\u00e9rationnelle<\/h2>\n<p><span>\u00ab\u00a0Depuis deux ans, nous travaillons sur <a href=\"http:\/\/be.fashionmag.com\/news\/Ice-Watch-elargit-son-offre-pour-conquerir-un-plus-large-public,540158.html\" target=\"_blank\" rel=\"noopener\">une nouvelle segmentation de notre offre<\/a> \u00bb, indique Jean-Pierre Lutgen, fondateur des montres color\u00e9es en plastique depuis 2007. Apr\u00e8s un engouement qui s\u2019est essouffl\u00e9 au fil du temps, la marque a renou\u00e9 avec la croissance depuis 2014. <\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"line-height: 1.6\">Ice Watch est une marque interg\u00e9n\u00e9rationnelle compos\u00e9e de plusieurs formats (trois diff\u00e9rentes \u00e9paisseurs, trois diff\u00e9rentes tailles de cadrans), mais aussi un \u00e9ventail de mat\u00e9riaux pour les bracelets, \u00e0 savoir le plastique, le silicone, le cuir, ou encore le m\u00e9tal. En ce qui concerne le prix, il faut compter un budget allant de 59 \u00e0 249 euros.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>Ice-Watch poss\u00e8de 75 points de vente \u00e0 l\u2019enseigne (flagships, Ice Stores ou kiosques dans des centres commerciaux) et est pr\u00e9sente dans 7.000 multimarques. La marque est pr\u00e9sente dans pr\u00e8s de 70 pays. Le chiffre d\u2019affaires avoisine les 110 millions d\u2019euros aujourd\u2019hui.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une marque interg\u00e9n\u00e9rationnelle \u00ab\u00a0Depuis deux ans, nous travaillons sur une nouvelle segmentation de notre offre \u00bb, indique Jean-Pierre Lutgen, fondateur des montres color\u00e9es en plastique depuis 2007. Apr\u00e8s un engouement qui s\u2019est essouffl\u00e9 au fil du temps, la marque a renou\u00e9 avec la croissance depuis 2014. \u00a0 Ice Watch est une marque interg\u00e9n\u00e9rationnelle compos\u00e9e de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ice-Watch lance une nouvelle gamme de montres - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/ice-watch-lance-une-nouvelle-gamme-de-montres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ice-Watch lance une nouvelle gamme de montres - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Une marque interg\u00e9n\u00e9rationnelle \u00ab\u00a0Depuis deux ans, nous travaillons sur une nouvelle segmentation de notre offre \u00bb, indique Jean-Pierre Lutgen, fondateur des montres color\u00e9es en plastique depuis 2007. 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