{"id":94837,"date":"2024-03-19T09:50:34","date_gmt":"2024-03-19T08:50:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=94837"},"modified":"2024-03-19T09:50:36","modified_gmt":"2024-03-19T08:50:36","slug":"unilever-va-se-separer-de-ben-jerrys-et-de-magnum","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-va-se-separer-de-ben-jerrys-et-de-magnum\/","title":{"rendered":"Unilever va se s\u00e9parer de Ben &#038; Jerry&rsquo;s et de Magnum"},"content":{"rendered":"\n<p>Dans le cadre d&rsquo;un vaste programme de r\u00e9duction des co\u00fbts, <strong>Unilever <\/strong>va faire ses adieux \u00e0 sa division cr\u00e8mes glac\u00e9es, connue pour ses marques telles que Ben &amp; Jerry&rsquo;s, Magnum et Cornetto. En outre, quelque 7 500 emplois sont menac\u00e9s dans le monde entier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un mod\u00e8le d&rsquo;entreprise diff\u00e9rent<\/h2>\n\n\n\n<p>Au cours des trois prochaines ann\u00e9es, Unilever souhaite r\u00e9aliser des \u00e9conomies de l&rsquo;ordre de 800 millions d&rsquo;euros : l\u2019entreprise affirme vouloir accro\u00eetre l&rsquo;efficacit\u00e9 en standardisant les processus et en r\u00e9duisant la complexit\u00e9. Cela pourrait co\u00fbter environ 7 500 emplois dans les bureaux du monde entier. La multinationale souhaite ainsi lib\u00e9rer des ressources pour investir dans la croissance de ses grandes marques et am\u00e9liorer ses marges.<\/p>\n\n\n\n<p>Une d\u00e9cision importante &#8211; et pas tout \u00e0 fait inattendue &#8211; prise dans le cadre de ce \u00ab\u00a0Growth Action Plan\u00a0\u00bb (plan d&rsquo;action pour la croissance) est la cession de la division des cr\u00e8mes glac\u00e9es. Celle-ci a repr\u00e9sent\u00e9 7,9 milliards d&rsquo;euros de ventes l&rsquo;ann\u00e9e derni\u00e8re, avec cinq des dix marques de cr\u00e8me glac\u00e9e les plus populaires au monde, dont Ben &amp; Jerry&rsquo;s, Magnum, Cornetto et Ola. Mais le mod\u00e8le d&rsquo;entreprise de la division est trop diff\u00e9rent de celui des autres cat\u00e9gories dans lesquelles Unilever op\u00e8re, avec une forte saisonnalit\u00e9, des canaux de vente diff\u00e9rents et une intensit\u00e9 capitalistique plus \u00e9lev\u00e9e.<\/p>\n\n\n\n<p>La vente sera b\u00e9n\u00e9fique pour la croissance future d&rsquo;Unilever et de la division des glaces, selon l&rsquo;entreprise. La s\u00e9paration prendra effet imm\u00e9diatement et devrait \u00eatre totalement achev\u00e9e d&rsquo;ici \u00e0 la fin de 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le cadre d&rsquo;un vaste programme de r\u00e9duction des co\u00fbts, Unilever va faire ses adieux \u00e0 sa division cr\u00e8mes glac\u00e9es, connue pour ses marques telles que Ben &#038; Jerry&rsquo;s, Magnum et Cornetto. En outre, quelque 7 500 emplois sont menac\u00e9s dans le monde entier. <\/p>\n","protected":false},"author":3,"featured_media":94835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[755,260],"topic":[332],"region":[],"class_list":["post-94837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ben-jerrys","company-unilever","topic-restructuration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever va se s\u00e9parer de Ben &amp; Jerry&#039;s et de Magnum - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dans le cadre d&#039;un vaste programme de r\u00e9duction des co\u00fbts, Unilever va faire ses adieux \u00e0 sa division cr\u00e8mes glac\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-va-se-separer-de-ben-jerrys-et-de-magnum\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever va se s\u00e9parer de Ben &amp; 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