{"id":95056,"date":"2024-03-21T16:25:48","date_gmt":"2024-03-21T15:25:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=95056"},"modified":"2024-03-21T16:25:50","modified_gmt":"2024-03-21T15:25:50","slug":"le-proprietaire-de-temu-double-ses-ventes-en-2023","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-proprietaire-de-temu-double-ses-ventes-en-2023\/","title":{"rendered":"Le propri\u00e9taire de Temu double ses ventes en 2023"},"content":{"rendered":"\n<p><strong>Pinduoduo<\/strong>, la soci\u00e9t\u00e9 m\u00e8re de <strong>Temu<\/strong>, a vu ses ventes augmenter de 241 % l&rsquo;ann\u00e9e derni\u00e8re. Le succ\u00e8s europ\u00e9en de la boutique en ligne chinoise se fait clairement sentir : le chiffre d&rsquo;affaires et les b\u00e9n\u00e9fices ont doubl\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les b\u00e9n\u00e9fices augmentent aussi<\/h2>\n\n\n\n<p>Le fait que Temu ait connu une croissance fulgurante l&rsquo;ann\u00e9e derni\u00e8re ne surprendra personne. Le chiffre d&rsquo;affaires total de la soci\u00e9t\u00e9 m\u00e8re Pinduoduo (PDD) s&rsquo;est \u00e9lev\u00e9 \u00e0 pr\u00e8s de 35 milliards de dollars, soit 90 % de plus que l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. Les ventes ont augment\u00e9 de 241 % pour atteindre 13,25 milliards de dollars, mais PDD a tir\u00e9 encore plus de revenus des services de marketing qu&rsquo;elle offre aux vendeurs. Les recettes de marketing ont repr\u00e9sent\u00e9 21,63 milliards de dollars, soit 50 % de plus qu&rsquo;en 2022.<\/p>\n\n\n\n<p>Plus surprenant encore, cette croissance a \u00e9galement \u00e9t\u00e9 rentable : le b\u00e9n\u00e9fice net de Pinduoduo a \u00e9galement grimp\u00e9 de 90 % pour atteindre un montant converti de 8,27 milliards de dollars. Pourtant, par l&rsquo;interm\u00e9diaire de Temu, PDD n&rsquo;op\u00e8re en dehors de la Chine que depuis deux ans environ. Pour son expansion en Occident, Temu utilise une strat\u00e9gie de marketing agressive, avec des milliards de dollars consacr\u00e9s \u00e0 la publicit\u00e9 sur Facebook et Google, entre autres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un nuage de controverse<\/h2>\n\n\n\n<p>Cependant, la plateforme controvers\u00e9e semble pr\u00eate \u00e0 essuyer d&rsquo;autres coups de b\u00e2ton en 2024. En France, par exemple, un projet de loi vise <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-france-veut-imposer-de-lourdes-amendes-a-la-fast-fashion\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e0 taxer s\u00e9v\u00e8rement la fast-fashion<\/a> et \u00e0 en interdire la publicit\u00e9. Shein et Temu, entre autres, seraient vis\u00e9s par cette taxe.<\/p>\n\n\n\n<p>Fin f\u00e9vrier, la F\u00e9d\u00e9ration europ\u00e9enne du jouet a \u00e9galement averti que 95 % des jouets propos\u00e9s sur Temu ne r\u00e9pondaient pas aux normes europ\u00e9ennes et \u00e9taient potentiellement dangereux. Par ailleurs, un analyste financier de New York a r\u00e9cemment d\u00e9couvert dans l&rsquo;application du code permettant le vol de donn\u00e9es bancaires et personnelles. Pourtant, Temu est actuellement l&rsquo;application la plus t\u00e9l\u00e9charg\u00e9e aux Pays-Bas et en Belgique, entre autres.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pinduoduo, la soci\u00e9t\u00e9 m\u00e8re de Temu, a vu ses ventes augmenter de 241 % l&rsquo;ann\u00e9e derni\u00e8re. Le succ\u00e8s europ\u00e9en de la boutique en ligne chinoise se fait clairement sentir : le chiffre d&rsquo;affaires et les b\u00e9n\u00e9fices ont doubl\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":91568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[805,1259],"topic":[266],"region":[277],"class_list":["post-95056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-pinduoduo","company-temu","topic-resultats-financiers","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le propri\u00e9taire de Temu double ses ventes en 2023 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pinduoduo, la soci\u00e9t\u00e9 m\u00e8re de Temu, a vu ses ventes augmenter de 241 % l&#039;ann\u00e9e derni\u00e8re. 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