{"id":95139,"date":"2024-03-22T15:18:26","date_gmt":"2024-03-22T14:18:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=95139"},"modified":"2024-03-22T16:13:40","modified_gmt":"2024-03-22T15:13:40","slug":"filet-pur-baratin-provisoire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-baratin-provisoire\/","title":{"rendered":"[Filet Pur] Baratin provisoire"},"content":{"rendered":"\n<p>Jusqu\u2019\u00e0 quand une enseigne temporaire est-elle temporaire\u2009? Y a-t-il encore de la place pour des \u00e2mes charitables d\u00e9sireuses d\u2019am\u00e9liorer le monde dans l\u2019univers impitoyable du FMCG\u2009? Les avocats ressentent-ils de la douleur\u2009? Des questions poignantes, mais il faut bien que quelqu\u2019un les pose. Ce Filet Pur est d\u00e9conseill\u00e9 aux lecteurs sensibles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Question de pot<\/h2>\n\n\n\n<p>S\u2019ent\u00eater \u00e0 r\u00e9essayer la m\u00eame chose et en attendre \u00e0 un r\u00e9sultat diff\u00e9rent&nbsp;: telle est, selon mon bon ami Albert Einstein, la d\u00e9finition de la folie. \u00c0 en juger par cette d\u00e9finition, on pourrait conclure qu\u2019\u00e9norm\u00e9ment de managers et d\u2019entrepreneurs sont fous sur cette Terre, mais le bienfaiteur Jouri Schoemaker n\u2019en fait pas partie. Il continue \u00e0 pr\u00eacher avec obstination qu\u2019une boutique en ligne sans emballage peut devenir rentable, mais promet que cette fois-ci, il adoptera une approche totalement diff\u00e9rente. Si seulement ce n\u2019\u00e9tait pas du baratin.<\/p>\n\n\n\n<p>Car oui, avec un gros pot d\u2019argent provenant de ses fans id\u00e9alistes, <strong>Pieter Pot<\/strong>\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/pieter-pot-heropent-op-26-maart\/\" target=\"_blank\" rel=\"noreferrer noopener\">va r\u00e9ellement mettre en \u0153uvre son plan de relance durable, y compris chez nous<\/a>. Plus question pour la startup de remplir et de laver elle-m\u00eame ses pots, les d\u00e9lais de livraison seront r\u00e9duits et la caution abaiss\u00e9e \u00e0 un euro. Nous saurons bient\u00f4t si cela suffira. Car le mod\u00e8le reste ainsi fragile que les r\u00e9cipients sur lesquels il repose&#8230; Reste aussi \u00e0 savoir si la solution propos\u00e9e par Schoemaker pour les anciens cr\u00e9dits de consigne s\u00e9duira les clients fid\u00e8les. Au moins r\u00e9cup\u00e9reront-ils quelque chose, contrairement aux autres cr\u00e9anciers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Secte<\/h2>\n\n\n\n<p>Chez&nbsp;<strong>Unilever<\/strong>, le d\u00e9part de Paul Polman a sonn\u00e9 le glas des id\u00e9aux&nbsp;: ils ont enfin \u00e9conduit ces activistes p\u00e9nibles de&nbsp;<strong>Ben &amp; Jerry\u2019<\/strong>s. Ben oui, quand on rach\u00e8te une marque de vieux hippies, il ne faut pas s\u2019\u00e9tonner de se retrouver avec des emp\u00eacheurs de tourner en rond avec lesquels il est impossible de travailler. Des m\u00eale-tout qui se sentent n\u00e9cessairement oblig\u00e9s de prendre des positions fortes sur le r\u00e9chauffement climatique et la guerre \u00e0 Gaza au lieu de se contenter de faire ce pour quoi ils sont grassement pay\u00e9s&nbsp;: vendre le plus grand nombre possible de cr\u00e8mes glac\u00e9es au prix le plus \u00e9lev\u00e9. Ce n\u2019est quand m\u00eame pas compliqu\u00e9\u2009?<\/p>\n\n\n\n<p>La patience de Hein Schumacher, le grand boss du groupe, est loin d\u2019\u00eatre infinie, et il a pris une d\u00e9cision glaciale&nbsp;: <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-va-se-separer-de-ben-jerrys-et-de-magnum\/\" target=\"_blank\" rel=\"noreferrer noopener\">cette secte doit d\u00e9barrasser le plancher<\/a>. En fin de compte, il ne s\u2019agit que de malbouffe nuisible \u00e0 l\u2019environnement, d\u2019overdoses de sucre qu\u2019il faut stocker dans des cong\u00e9lateurs \u00e9nergivores. Dehors. Unilever gagne beaucoup plus d\u2019argent avec les cosm\u00e9tiques et les produits d\u2019entretien. Qu\u2019ils soient remplis de microplastiques et emball\u00e9s dans des quantit\u00e9s indignes de plastique jetable est un probl\u00e8me qui se posera plus tard, lorsque le bilan aura \u00e9t\u00e9 nettoy\u00e9. Les investisseurs applaudissent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Petit retard<\/h2>\n\n\n\n<p>Annonc\u00e9 la semaine derni\u00e8re, confirm\u00e9 cette semaine&nbsp;: le Flexit d\u2019<strong>Intermarch\u00e9<\/strong>&nbsp;est un fait, on s\u2019y attendait. Comment ces mousquetaires se sont-ils perdus l\u00e0-bas\u2009? <strong>Colruyt Group<\/strong>&nbsp;ne semble pas encore totalement rassasi\u00e9&nbsp;: apr\u00e8s&nbsp;<strong>Match<\/strong>&nbsp;et&nbsp;<strong>Smatch<\/strong>, il restait encore un peu de place pour le dessert, sous la forme de&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/intermarche-vend-ses-magasins-flamands-a-colruyt\/\" target=\"_blank\" rel=\"noreferrer noopener\">deux supermarch\u00e9s un peu d\u00e9glingu\u00e9s \u00e0 Tirlemont et \u00e0 Aarschot<\/a>. Deux communes o\u00f9 le leader du march\u00e9 est d\u00e9j\u00e0 pr\u00e9sent, mais voit encore un fort potentiel. En fait, c\u2019est assez simple&nbsp;: si vous avez un supermarch\u00e9 exc\u00e9dentaire quelque part, appelez Halle et sugg\u00e9rez que&nbsp;<strong>Jumbo<\/strong>&nbsp;est \u00e9galement int\u00e9ress\u00e9. March\u00e9 conclu en dix minutes\u2009!<\/p>\n\n\n\n<p>Entre-temps, la conversion de 38 des 57 Match et Smatch rachet\u00e9s en&nbsp;<strong>CoMarkt\/CoMarch\u00e9<\/strong> \u2014 officiellement toujours une marque provisoire \u2014 bat son plein&nbsp;: l\u2019op\u00e9ration devrait \u00eatre achev\u00e9e d\u2019ici le 8 avril. Bonnes nouvelles pour les clients&nbsp;: <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/comarche-reduit-de-10-les-prix-dans-les-anciens-magasins-match-et-smatch\/\" target=\"_blank\" rel=\"noreferrer noopener\">les prix vont y baisser d\u2019au moins 10&nbsp;%,<\/a> alors que l\u2019assortiment, le personnel et les heures d\u2019ouverture sont maintenus, du moins pour l\u2019instant. Mieux encore&nbsp;: les frigos traditionnels ne seront pas encore remplac\u00e9s par ces immenses chambres froides glac\u00e9es. Chez Colruyt, la notion de \u00ab\u2009temporaire\u2009\u00bb est tr\u00e8s relative. Cela fait maintenant cinq ans que l\u2019ancien&nbsp;<strong>Alvo<\/strong>&nbsp;de Bouwel arbore le logo provisoire de CoMarkt sur sa fa\u00e7ade, et l\u2019ancien&nbsp;<strong>AD Delhaize<\/strong>&nbsp;\u00e0 Humbeek porte fi\u00e8rement cette m\u00eame enseigne provisoire depuis son acquisition \u00e0 l\u2019\u00e9t\u00e9&nbsp;2020. Comme quoi&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ne pas t\u00e2ter\u2009!<\/h2>\n\n\n\n<p>Enfin, encore ceci. On sait que les supermarch\u00e9s doivent jeter environ la moiti\u00e9 de leurs avocats parce que les consommateurs pointilleux ne peuvent s\u2019emp\u00eacher de les t\u00e2ter. Que voulez-vous\u2009? Si un autocollant indique \u00ab\u2009pr\u00eat \u00e0 consommer\u2009\u00bb, vous pouvez \u00eatre certain qu\u2019une peu ragoutante substance marron s\u2019en \u00e9coulera quand vous l\u2019ouvrirez \u00e0 la maison. Et s\u2019il n\u2019y a pas d\u2019autocollant, vous achetez un caillou qui restera immangeable pendant des semaines. Surtout si le retailer en question juge bon de conserver ce fruit tropical dans une chambre froide. Oui, Colruyt, je parle de vous.<\/p>\n\n\n\n<p>Il n\u2019y a que chez Jumbo o\u00f9 les ventes d\u2019avocats grimpent en fl\u00e8che,&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/jumbo-test-avocadoscanner-in-ranst-en-veurne\/\" target=\"_blank\" rel=\"noreferrer noopener\">du moins dans les magasins qui ont install\u00e9 un de ces nouveaux scanners<\/a>. Plus besoin de t\u00e2ter&nbsp;: la machine \u00e0 rayons X vous indique le degr\u00e9 de maturit\u00e9 pr\u00e9cis de ce fruit co\u00fbteux et peu durable, car import\u00e9 par avion. Les r\u00e9sultats sont pr\u00e9visibles&nbsp;: les hipsters jubilent, la part de march\u00e9 du P\u00e9ril Jaune bat des records, la concurrence tremble et notre Grand Timonier commencerait presque \u00e0 douter de lui-m\u00eame. Tr\u00e8s fort\u2009!<\/p>\n\n\n\n<p>La saviez-vous\u2009? Le nom avocat vient du mot\u00a0<em>ahuacatl<\/em>, qui signifie testicule en nahuatl (la langue des Azt\u00e8ques). Conseil\u00a0: ne pas t\u00e2ter. \u00c0 la semaine prochaine\u2009!<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background\" href=\"https:\/\/www.retaildetail.be\/fr\/newsletter\/\">L&rsquo;actualit\u00e9 alimentaire dans votre bo\u00eete aux lettres \u00e9lectronique tous les vendredis ? Abonnez-vous gratuitement \u00e0 notre lettre d&rsquo;information ici !<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Jusqu\u2019\u00e0 quand une enseigne temporaire est-elle temporaire\u2009? Y a-t-il encore de la place pour des \u00e2mes charitables d\u00e9sireuses d\u2019am\u00e9liorer le monde dans l\u2019univers impitoyable du FMCG\u2009? Les avocats ressentent-ils de la douleur\u2009? Des questions poignantes, mais il faut bien que quelqu\u2019un les pose. Ce Filet Pur est d\u00e9conseill\u00e9 aux lecteurs sensibles.<\/p>\n","protected":false},"author":3,"featured_media":95108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[716,755,201,1429,196,624,217,606,499,607,260],"topic":[205,386],"region":[],"class_list":["post-95139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-alvo","company-ben-jerrys","company-colruyt","company-comarkt-comarche","company-delhaize","company-intermarche","company-jumbo","company-match","company-pieter-pot","company-smatch","company-unilever","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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