{"id":95168,"date":"2024-03-25T10:05:53","date_gmt":"2024-03-25T09:05:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=95168"},"modified":"2024-03-26T11:25:03","modified_gmt":"2024-03-26T10:25:03","slug":"monoprix-mise-sur-une-offre-alimentaire-distincte-dans-son-premier-magasin-belge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/monoprix-mise-sur-une-offre-alimentaire-distincte-dans-son-premier-magasin-belge\/","title":{"rendered":"Monoprix mise sur une offre alimentaire distincte dans son premier magasin belge"},"content":{"rendered":"\n

Jeudi matin, Monoprix<\/strong> ouvrira son premier magasin belge, \u00e0 Waterloo. Ce point de vente servira de laboratoire en vue de l’ouverture d’autres magasins, \u00e9galement pour les enseignes Monop’<\/strong> et Monoprix Maison<\/strong>.<\/p>\n\n\n\n

Une grande notori\u00e9t\u00e9<\/h2>\n\n\n\n

Le fait que Monoprix acc\u00e9l\u00e8re son expansion \u00e0 l’\u00e9tranger au moment o\u00f9 sa soci\u00e9t\u00e9 m\u00e8re traverse une p\u00e9riode de restructuration majeure peut surprendre : Casino<\/strong> a r\u00e9cemment d\u00fb vendre presque 300 super et hypermarch\u00e9s<\/a> \u00e0 ses concurrents Auchan<\/strong>, Intermarch\u00e9<\/strong> et Carrefour<\/strong> pour r\u00e9duire son endettement. Il y a quelques ann\u00e9es, le groupe a \u00e9galement tent\u00e9 l’exp\u00e9rience en Belgique avec la formule des magasins de proximit\u00e9 Franprix<\/strong> : un test limit\u00e9 \u00e0 deux magasins bruxellois.<\/p>\n\n\n\n

\u00ab Les difficult\u00e9s du groupe Casino ne sont pas un obstacle \u00e0 l\u2019essor de notre marque, qui b\u00e9n\u00e9ficie d\u2019une tr\u00e8s forte notori\u00e9t\u00e9. Nous pr\u00e9voyons d\u2019ailleurs d\u2019ouvrir une quinzaine de nouveaux magasins \u00e0 l\u2019international cette ann\u00e9e<\/a> \u00bb, a d\u00e9clar\u00e9 Vincent Peyronnet, directeur international, \u00e0 L’Echo. Casino investira 700 millions d’euros dans les ann\u00e9es \u00e0 venir dans l’enseigne, qui pr\u00e9voit d’ouvrir quelque 80 magasins franchis\u00e9s suppl\u00e9mentaires d’ici 2028 pour atteindre un chiffre d’affaires de 6,2 milliards d’euros – contre 5 milliards aujourd’hui.<\/p>\n\n\n\n

Partenaire franchis\u00e9 local<\/h2>\n\n\n\n

La Belgique devient seulement le quatri\u00e8me pays europ\u00e9en o\u00f9 la cha\u00eene est pr\u00e9sente : jusqu’\u00e0 pr\u00e9sent, en dehors de la France (avec 550 magasins), le d\u00e9taillant n’\u00e9tait pr\u00e9sent qu’au Luxembourg et en Suisse. Au total, l’enseigne compte 138 points de vente \u00e0 l’\u00e9tranger, r\u00e9partis dans 17 pays. Dans chaque cas, Monoprix travaille avec des partenaires franchis\u00e9s locaux.<\/p>\n\n\n\n

En Belgique, l’enseigne a choisi Transversale comme franchis\u00e9. Cette soci\u00e9t\u00e9 peu connue, d\u00e9tenue par la famille Schockaert, \u00e9tait jusqu’\u00e0 pr\u00e9sent principalement active dans l’importation et l’exportation de textiles et de chaussures. Elle a contact\u00e9 Monoprix il y a trois ans parce qu’elle souhaitait se diversifier dans le secteur alimentaire. Le 31 d\u00e9cembre 2022, ils ont sign\u00e9 un contrat de franchise exclusive.<\/p>\n\n\n\n

Offre premium<\/h2>\n\n\n\n

Avec quelle offre Monoprix compte-t-il faire la diff\u00e9rence sur le march\u00e9 belge tr\u00e8s concurrentiel ? L\u2019enseigne se veut un hypermarch\u00e9 de taille humaine, avec une offre premium sous marques propres. \u00ab C\u2019est dans l\u2019offre alimentaire que nous nous diff\u00e9rencions le plus, avec la marque Monoprix notamment. Nous proposons \u00e0 la fois une offre mainstream, premium et gourmet. \u00bb selon M. Peyronnet. En termes de prix, Monoprix affirme \u00eatre bien positionn\u00e9 par rapport \u00e0 Carrefour<\/strong> ou Delhaize<\/strong>.<\/p>\n\n\n\n

Monoprix Waterloo sera ouvert du lundi au samedi de 8h \u00e0 19h et le dimanche de 9h \u00e0 13h. Ce premier magasin servira de laboratoire d’essai en vue d’une expansion ult\u00e9rieure, d’abord en Wallonie. L’enseigne a \u00e9galement des projets dans notre pays avec l\u2019enseigne convenience Monop’ et avec l\u2019enseigne de d\u00e9coration Monoprix Maison.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jeudi matin, Monoprix ouvrira son premier magasin belge, \u00e0 Waterloo. Ce point de vente servira de laboratoire en vue de l’ouverture d’autres magasins, \u00e9galement pour les enseignes Monop’ et Monoprix Maison. <\/p>\n","protected":false},"author":3,"featured_media":95166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[489,1063],"topic":[276,310],"region":[226],"class_list":["post-95168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-casino","company-monoprix","topic-expansion","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"\nMonoprix mise sur une offre alimentaire distincte dans son premier magasin belge - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jeudi, Monoprix ouvrira son premier magasin belge \u00e0 Waterloo. 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