{"id":9523,"date":"2015-06-18T07:26:56","date_gmt":"2015-06-18T07:26:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/albert-heijn-supprime-ses-rayons-ramadan\/"},"modified":"2015-06-18T07:26:56","modified_gmt":"2015-06-18T07:26:56","slug":"albert-heijn-supprime-ses-rayons-ramadan","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-supprime-ses-rayons-ramadan\/","title":{"rendered":"Albert Heijn supprime ses rayons \u2019ramadan\u2019"},"content":{"rendered":"<h2>Suppression apr\u00e8s trois ans<\/h2>\n<p>C\u2019est en 2012 qu\u2019 Albert Heijn a eu l\u2019id\u00e9e des rayons ramadan, regroupant les produits pour la p\u00e9riode de je\u00fbne des clients musulmans. La premi\u00e8re ann\u00e9e le distributeur a lanc\u00e9 ces rayons sp\u00e9ciaux dans 40 magasins sous le slogan \u2018Alles voor de Ramadan. Gewoon bij Albert Heijn\u2019 (\u2018Tout pour le ramadan, chez Albert Heijn, tout simplement\u2019). En 2013 l\u2019initiative a \u00e9t\u00e9 suivie par 220 magasins et en 2014 par 253 magasins.<\/p>\n<p>Une initiative fond\u00e9e, sachant que le nombre de musulmans aux Pays-Bas est estim\u00e9 \u00e0 environ un million. De plus les musulmans semblent d\u00e9penser davantage durant la p\u00e9riode de je\u00fbne : selon le bureau d\u2019\u00e9tudes Motivaction, en 2013 leurs d\u00e9penses durant le ramadan s\u2019\u00e9levaient \u00e0 135 euros par semaine, contre 90 euros durant une semaine normale.<\/p>\n<h2>\n<br \/>Produits alimentaires en vrac<\/h2>\n<p>Pourtant Albert Heijn a d\u00e9cic\u00e9 de supprimer les rayons ramadan. \u00ab Nous n\u2019\u00e9tions pas tr\u00e8s satisfaits des displays qui donnaient souvent une impression de fouillis dans le magasin et dont l\u2019assortiment ne r\u00e9pondait pas suffisamment aux besoins des clients \u00bb, explique la porte-parole Dana Hoogkamer \u00e0 Nu.nl.<\/p>\n<p>Ceci ne signifie pas pour autant qu\u2019Albert Heijn ne prendra pas d\u2019autres initiatives durant le ramadan. Ainsi \u00e0 partir de cette ann\u00e9e quelque 150 magasins de la cha\u00eene proposeront une dizaine de produits alimentaires en vrac et d\u2019autres denr\u00e9es alimentaires seront disponibles en plus grande quantit\u00e9, afin de r\u00e9pondre \u00e0 la demande locale.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suppression apr\u00e8s trois ans C\u2019est en 2012 qu\u2019 Albert Heijn a eu l\u2019id\u00e9e des rayons ramadan, regroupant les produits pour la p\u00e9riode de je\u00fbne des clients musulmans. La premi\u00e8re ann\u00e9e le distributeur a lanc\u00e9 ces rayons sp\u00e9ciaux dans 40 magasins sous le slogan \u2018Alles voor de Ramadan. Gewoon bij Albert Heijn\u2019 (\u2018Tout pour le ramadan, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albert Heijn supprime ses rayons \u2019ramadan\u2019 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-supprime-ses-rayons-ramadan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Albert Heijn supprime ses rayons \u2019ramadan\u2019 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Suppression apr\u00e8s trois ans C\u2019est en 2012 qu\u2019 Albert Heijn a eu l\u2019id\u00e9e des rayons ramadan, regroupant les produits pour la p\u00e9riode de je\u00fbne des clients musulmans. La premi\u00e8re ann\u00e9e le distributeur a lanc\u00e9 ces rayons sp\u00e9ciaux dans 40 magasins sous le slogan \u2018Alles voor de Ramadan. 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