{"id":95238,"date":"2024-03-26T08:51:58","date_gmt":"2024-03-26T07:51:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=95238"},"modified":"2024-03-26T08:52:21","modified_gmt":"2024-03-26T07:52:21","slug":"colruyt-vend-dreambaby-a-supra-bazar","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/colruyt-vend-dreambaby-a-supra-bazar\/","title":{"rendered":"Colruyt vend Dreambaby \u00e0 Supra Bazar"},"content":{"rendered":"\n

Colruyt Group<\/strong> vend sa cha\u00eene de magasins sp\u00e9cialis\u00e9s dans la pu\u00e9riculture \u00e0 Supra Bazar<\/strong>, la cha\u00eene de magasins appartenant \u00e0 la famille Vanhalst. Sous le nouveau propri\u00e9taire, Dreambaby<\/strong> \u00ab aura un avenir sain et durable \u00bb, d\u00e9clare le d\u00e9taillant.<\/p>\n\n\n\n

27 magasins<\/h2>\n\n\n\n

Colruyt Group continue de r\u00e9duire ses activit\u00e9s non essentielles. Apr\u00e8s la vente partielle de Dreamland \u00e0 ToyChamp en avril dernier<\/a>, l’entreprise annonce une nouvelle vente : la direction de Supra Bazar acquiert 100 % des actions de Dreambaby.  L’entreprise ne donne pas de d\u00e9tails financiers. La transaction doit encore \u00eatre approuv\u00e9e par l’Autorit\u00e9 belge de la concurrence (BMA) et devrait \u00eatre finalis\u00e9e d’ici l’\u00e9t\u00e9.<\/p>\n\n\n\n

Pour les clients de Dreambaby, rien ne changera, souligne l’entreprise dans un communiqu\u00e9 de presse : les magasins continueront d’exister, les 256 employ\u00e9s resteront en poste et toutes les listes de naissance seront maintenues. Dreambaby compte 27 magasins en Belgique et a r\u00e9alis\u00e9 un chiffre d’affaires d’environ 60 millions d’euros au cours du dernier exercice.<\/p>\n\n\n\n

Un grand pas en avant<\/h2>\n\n\n\n

L’acqu\u00e9reur, Supra Bazar, est une entreprise familiale vieille de 60 ans qui poss\u00e8de cinq grands magasins non alimentaires en Flandre occidentale et orientale. Le d\u00e9taillant exploite \u00e9galement deux magasins haut de gamme sur la c\u00f4te, sous le nom de Kabine. Dreambaby vient compl\u00e9ter les activit\u00e9s actuelles de la famille Vanhalst : \u00ab Comme le groupe Colruyt, Supra Bazar estime qu’il est important de jouer un r\u00f4le \u00e0 chaque \u00e9tape de la vie et \u00e0 tous les moments importants de la vie de ses clients \u00bb, peut-on lire dans le communiqu\u00e9.<\/p>\n\n\n\n

\u00ab Pour nous, c’est l’occasion id\u00e9ale de faire un grand pas au niveau national sur ce march\u00e9 des b\u00e9b\u00e9s qui est si int\u00e9ressant et indispensable pour nous. Et les clients pourront bien s\u00fbr continuer \u00e0 compter sur le bon soutien auquel ils sont habitu\u00e9s de la part de Dreambaby \u00bb, a d\u00e9clar\u00e9 le PDG Bavo Vanhalst.<\/p>\n\n\n\n

Il y a quelques ann\u00e9es, Supra Bazar a fait l’objet d’une enqu\u00eate criminelle pour fraude fiscale<\/a>. Cependant, rien n’a \u00e9t\u00e9 entendu \u00e0 ce sujet depuis.<\/p>\n","protected":false},"excerpt":{"rendered":"

Colruyt Group vend sa cha\u00eene de magasins sp\u00e9cialis\u00e9s dans la pu\u00e9riculture \u00e0 Supra Bazar, la cha\u00eene de magasins appartenant \u00e0 la famille Vanhalst. Sous le nouveau propri\u00e9taire, Dreambaby \u00ab aura un avenir sain et durable \u00bb, d\u00e9clare le d\u00e9taillant. <\/p>\n","protected":false},"author":3,"featured_media":95234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[44],"company":[141,142,1432],"topic":[282],"region":[226],"class_list":["post-95238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","extra-hot","company-colruyt-group","company-dreambaby","company-supra-bazar","topic-acquisition","region-belgique"],"acf":[],"yoast_head":"\nColruyt vend Dreambaby \u00e0 Supra Bazar - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt Group vend Dreambaby \u00e0 Supra Bazar, la cha\u00eene de magasins appartenant \u00e0 la 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