{"id":95364,"date":"2024-03-27T14:27:53","date_gmt":"2024-03-27T13:27:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=95364"},"modified":"2024-03-27T14:33:13","modified_gmt":"2024-03-27T13:33:13","slug":"colruyt-combine-okay-et-collectgo-au-coeur-de-bruxelles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-combine-okay-et-collectgo-au-coeur-de-bruxelles\/","title":{"rendered":"Colruyt combine Okay et Collect&#038;Go au c\u0153ur de Bruxelles"},"content":{"rendered":"\n<p>Sur l&rsquo;avenue Louise \u00e0 Bruxelles, un <strong>Okay Compact<\/strong> ouvre avec le deuxi\u00e8me walk-in <strong>Collect&amp;Go<\/strong> du groupe <strong>Colruyt<\/strong>. Les clients peuvent y retirer leurs courses en ligne \u00e0 v\u00e9lo ou \u00e0 pied.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vers une centaine de magasins<\/h2>\n\n\n\n<p>Pour la deuxi\u00e8me fois, Colruyt Group associe un Okay Compact \u00e0 un walk-in Collect&amp;Go : apr\u00e8s Sint-Gillis \u00e0 Bruxelles, les deux formules urbaines s&rsquo;ouvrent d\u00e9sormais ensemble sur l&rsquo;avenue Louise \u00e0 Bruxelles. Le nouveau point de retrait Collect&amp;Go s&rsquo;adresse aux clients citadins qui font leurs courses \u00e0 pied ou \u00e0 v\u00e9lo et propose un assortiment de 15 000 produits. <\/p>\n\n\n\n<p>Le magasin Okay Compact, quant \u00e0 lui, cible les achats quotidiens avec 3 000 produits et met l&rsquo;accent sur les produits frais. Le nouveau supermarch\u00e9 de 400 m\u00b2 est la 20i\u00e8me pour Okay Compact. La formule existe depuis 2012 et son expansion s&rsquo;est acc\u00e9l\u00e9r\u00e9e ces derni\u00e8res ann\u00e9es. La formule convenience veut ouvrir six nouvelles succursales par an et la cha\u00eene voit un potentiel pour une centaine de succursales en Belgique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">40 % combinent l&rsquo;online et l&rsquo;offline<\/h2>\n\n\n\n<p>Pour sa part, le Collect&amp;Go couvre 47 m\u00b2 et a ouvert ses portes il y a deux ans \u00e0 Ixelles, dans la rue de l&rsquo;Am\u00e9ricain, mais d\u00e9m\u00e9nage maintenant \u00e0 l&rsquo;avenue Louise. La combinaison Okay Compact et Collect&amp;Go walk-in a d\u00e9j\u00e0 fait ses preuves \u00e0 Saint-Gilles, explique le directeur Tom De Prater : \u00ab\u00a0Environ 40 % de nos clients combinent le retrait de leurs courses hebdomadaires chez Collect&amp;Go avec une visite chez Okay Compact.\u00a0\u00bb<\/p>\n\n\n\n<p>\u00c0 l&rsquo;avenir, les formules s&rsquo;ouvriront davantage ensemble : Le groupe Colruyt recherche activement de nouveaux emplacements o\u00f9 les deux formules pourront fusionner. Gr\u00e2ce \u00e0 Okay notamment, Colruyt souhaite renforcer consid\u00e9rablement sa pr\u00e9sence dans les villes et faire passer sa part de march\u00e9 dans les grandes villes d&rsquo;environ 20 % \u00e0 plus de 30 %. Au cours des dix prochaines ann\u00e9es, l&rsquo;expansion urbaine avec un accent sur Bruxelles, Anvers et Gand est une priorit\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sur l&rsquo;avenue Louise \u00e0 Bruxelles, un Okay Compact ouvre avec le deuxi\u00e8me walk-in Collect&#038;Go du groupe Colruyt. Les clients peuvent y retirer leurs courses en ligne \u00e0 v\u00e9lo ou \u00e0 pied.<\/p>\n","protected":false},"author":5,"featured_media":95362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[572,141,338],"topic":[276,310],"region":[413],"class_list":["post-95364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-collectgo","company-colruyt-group","company-okay","topic-expansion","topic-ouverture-de-magasin","region-bruxelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt combine Okay et Collect&amp;Go au c\u0153ur de Bruxelles - RetailDetail BE<\/title>\n<meta name=\"description\" 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