{"id":95471,"date":"2024-03-28T15:21:31","date_gmt":"2024-03-28T14:21:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=95471"},"modified":"2024-03-28T15:21:33","modified_gmt":"2024-03-28T14:21:33","slug":"fin-dhistoire-pour-the-body-shop-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/fin-dhistoire-pour-the-body-shop-en-belgique\/","title":{"rendered":"Fin d’histoire pour The Body Shop en Belgique"},"content":{"rendered":"\n

Les magasins belges The Body Shop<\/strong> ne red\u00e9marreront pas apr\u00e8s leur faillite en f\u00e9vrier. Les stocks ont d\u00e9j\u00e0 \u00e9t\u00e9 vendus \u00e0 des franchis\u00e9s n\u00e9erlandais.<\/p>\n\n\n\n

M\u00eame fin de la franchise<\/h2>\n\n\n\n

La curatrice attribue l’\u00e9chec du red\u00e9marrage, entre autres, \u00e0 l’expiration du contrat de franchise pour les magasins belges. C’est ce qui ressort du rapport de faillite de la curatrice Alice van der Schee, rapporte RTL Nieuws. Le liquidateur a d\u00e9j\u00e0 vendu le stock des magasins pour 140 000 euros \u00e0 des franchis\u00e9s n\u00e9erlandais et essaie d’encore c\u00e9der l’agencement des magasins.<\/p>\n\n\n\n

La cha\u00eene, qui faisait partie de la branche n\u00e9erlandaise de la marque de cosm\u00e9tiques durables, ne comptait plus que 12 magasins et 66 employ\u00e9s. Les ventes annuelles belges entre 2021 et 2023 s’\u00e9levaient \u00e0 environ 5 millions d’euros et \u00e9taient (de justesse) d\u00e9ficitaires. Une perte de 19 000 euros a \u00e9t\u00e9 enregistr\u00e9e en 2019, puis un peu plus de 100 000 euros en 2022.<\/p>\n\n\n\n

Fond\u00e9 en 1976, The Body Shop a longtemps connu un grand succ\u00e8s en vendant des produits de soins durables. Toutefois, son rachat par L’Or\u00e9al en 2006 a marqu\u00e9 le d\u00e9but d’une spirale descendante. \u00c0 la fin de l’ann\u00e9e derni\u00e8re, l’investisseur allemand Aurelius a pris le contr\u00f4le<\/a> de l’entreprise et a lanc\u00e9 une r\u00e9organisation rigoureuse. Cette r\u00e9organisation n’a pas emp\u00each\u00e9 la soci\u00e9t\u00e9 m\u00e8re britannique et sa soci\u00e9t\u00e9 s\u0153ur allemande de demander un moratoire, ce qui a finalement entra\u00een\u00e9 la faillite des magasins belges<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les magasins belges The Body Shop ne red\u00e9marreront pas apr\u00e8s leur faillite en f\u00e9vrier. 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