{"id":95509,"date":"2024-03-28T15:41:57","date_gmt":"2024-03-28T14:41:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=95509"},"modified":"2024-03-28T17:45:38","modified_gmt":"2024-03-28T16:45:38","slug":"en-images-monoprix-joue-la-carte-du-fun-shopping-a-waterloo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-monoprix-joue-la-carte-du-fun-shopping-a-waterloo\/","title":{"rendered":"[En Images] Monoprix joue la carte du fun shopping \u00e0 Waterloo"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95477\" data-id=\"95477\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95479\" data-id=\"95479\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix2-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix2-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix2-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix2-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix2-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix2.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95499\" data-id=\"95499\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix12-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix12-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix12-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix12-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix12.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95497\" data-id=\"95497\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix11-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix11-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix11-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix11-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix11-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix11.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95481\" data-id=\"95481\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix3-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix3-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix3-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix3-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix3-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix3.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95483\" data-id=\"95483\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix4-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix4-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix4-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix4-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix4.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" 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src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix6-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix6-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix6-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix6-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix6-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix6.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95489\" data-id=\"95489\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix7-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix7-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix7-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix7-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix7-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix7.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95491\" data-id=\"95491\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix8-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix8-1024x768.jpg 1024w, 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix16-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix16-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix16.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95505\" data-id=\"95505\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix15-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix15-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix15-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix15-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix15.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95503\" data-id=\"95503\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix14-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix14-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix14-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix14-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix14-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix14.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95495\" data-id=\"95495\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix10-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix10-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix10-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix10-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix10-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix10.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95493\" data-id=\"95493\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix9-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix9-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix9-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix9-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix9-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix9.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-95501\" data-id=\"95501\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix13-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix13-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix13-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix13-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix13-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/03\/monoprix13.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Arnaud Schockaert<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>La diff\u00e9renciation est le ma\u00eetre mot de la premi\u00e8re succursale belge de <strong>Monoprix<\/strong> ouverte \u00e0 Waterloo jeudi matin. Le partenaire franchis\u00e9 local voit un potentiel d&rsquo;au moins 10 implantations dans les ann\u00e9es \u00e0 venir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une combinaison surprenante<\/h2>\n\n\n\n<p>Lorsque vous entrez dans le magasin Monoprix de Waterloo, vous trouvez \u00e0 droite l&rsquo;offre de produits frais et de plats pr\u00e9par\u00e9s &#8211; y compris un beau comptoir de fromages et de charcuterie &#8211; et \u00e0 gauche l&rsquo;offre de mode f\u00e9minine et de lingerie. Une combinaison quelque peu surprenante, mais typique de l&rsquo;enseigne fran\u00e7aise : \u00ab\u00a0Tout sous un m\u00eame toit, c&rsquo;est le c\u0153ur du concept de Monoprix : l\u2019enseigne se concentre sur l&rsquo;alimentation, la mode, la beaut\u00e9 et la d\u00e9coration. Pour la Belgique, c&rsquo;est tout \u00e0 fait exceptionnel. Nous sommes donc \u00e0 la fois en concurrence avec Zara, Maisons du Monde et Delhaize\u00a0\u00bb, explique Arnaud Schockaert, du partenaire franchis\u00e9 belge Transversale, qui, jusqu&rsquo;\u00e0 pr\u00e9sent, op\u00e9rait principalement en tant qu&rsquo;agence de mode, mais souhaite se diversifier.<\/p>\n\n\n\n<p>Il est conscient que le march\u00e9 est tr\u00e8s concurrentiel, mais ce concept est innovant pour la Belgique : \u00ab&nbsp;Nous avons \u00e9videmment fait r\u00e9aliser les \u00e9tudes de march\u00e9 n\u00e9cessaires, qui montrent que cela devrait fonctionner. Nous voyons des possibilit\u00e9s d&rsquo;expansion tant pour Monoprix que pour Monop&rsquo;, dans une dizaine d&rsquo;endroits au cours des cinq \u00e0 dix prochaines ann\u00e9es.&nbsp;\u00bb Ces implantations se feront d&rsquo;abord dans la partie francophone du pays et \u00e0 Bruxelles, mais il n&rsquo;exclut pas la Flandre : \u00ab&nbsp;Nous devrons alors changer les \u00e9tiquettes monolingues fran\u00e7aises, mais les franchis\u00e9s d&rsquo;autres pays font de m\u00eame.&nbsp;\u00bb Waterloo est d\u00e9j\u00e0 le 138e magasin Monoprix hors de France.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 % d&rsquo;offre locale<\/h2>\n\n\n\n<p>Monoprix Waterloo s&rsquo;est install\u00e9 dans un local de 1336 m\u00b2 au Centre 115, un parc commercial situ\u00e9 au centre de la commune, o\u00f9 se trouvent \u00e9galement H&amp;M, Zara, Zara Kids, Damart et Women&rsquo;secret. Les locaux sont en partie situ\u00e9s c\u00f4t\u00e9 rue, les hautes fen\u00eatres laissant entrer beaucoup de lumi\u00e8re naturelle. Au rez-de-chauss\u00e9e, les clients trouveront de l&rsquo;alimentation, de la mode f\u00e9minine et du toilettage. Au premier \u00e9tage, on trouve le rayon mode enfant &#8211; l&rsquo;un des points forts de l&rsquo;enseigne -, la d\u00e9coration et les arts de la table. Un espace de repos avec des tables y est \u00e9galement am\u00e9nag\u00e9. La terrasse ouvrira dans le courant de l&rsquo;ann\u00e9e.<\/p>\n\n\n\n<p>Ce magasin compte quelque 10 000 r\u00e9f\u00e9rences dans ses rayons : 6 000 alimentaires, 4 000 non alimentaires. 90% de la gamme est identique \u00e0 l&rsquo;offre fran\u00e7aise, 10% est locale. Les fleurs, par exemple, proviennent du fleuriste Helianthus \u00e0 Uccle. Il y a \u00e9galement quelques vins belges dans la cave \u00e0 vins, par ailleurs essentiellement fran\u00e7aise. Monoprix souhaite \u00e9largir cette gamme. Le vin est le fer de lance de la cha\u00eene.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trois marques maison<\/h2>\n\n\n\n<p>Dans le domaine de l&rsquo;alimentation, les trois marques de distributeur Monoprix, Monoprix Gourmet et Monoprix Bio, avec leur emballage distinctif, constituent l&rsquo;arme puissante du d\u00e9taillant, qui cherche \u00e0 se diff\u00e9rencier. 50 % de l&rsquo;offre alimentaire de ce magasin belge est constitu\u00e9e de marques de distributeur, ce qui est plus que les 30 \u00e0 40 % des magasins fran\u00e7ais.<\/p>\n\n\n\n<p>Dans le textile, tout vient de Monoprix. Le rayon beaut\u00e9 et parapharmacie propose quant \u00e0 lui presque exclusivement des marques A. En r\u00e8gle g\u00e9n\u00e9rale, le d\u00e9taillant collabore avec des experts externes : avec des designers et des cr\u00e9ateurs de mode renomm\u00e9s, par exemple. La baguette a \u00e9t\u00e9 d\u00e9velopp\u00e9e avec Fr\u00e9d\u00e9ric Lalos, \u00e9lu meilleur ouvrier de France.<\/p>\n\n\n\n<p>Monoprix n&rsquo;est pas un acteur du prix : il s&rsquo;agit avant tout d&rsquo;un bon rapport qualit\u00e9-prix et d&rsquo;un plaisir d&rsquo;achat. \u00ab&nbsp;Les courses plaisir&nbsp;\u00bb, comme disent les Fran\u00e7ais, par opposition \u00e0 la corv\u00e9e hebdomadaire des courses. A en juger par l&rsquo;engouement suscit\u00e9 par le premier jour d&rsquo;ouverture, les Waterlois sont \u00e0 l&rsquo;\u00e9coute.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La diff\u00e9renciation est le ma\u00eetre mot de la premi\u00e8re succursale belge de Monoprix ouverte \u00e0 Waterloo jeudi matin. Le partenaire franchis\u00e9 local voit un potentiel d&rsquo;au moins 10 implantations dans les ann\u00e9es \u00e0 venir. <\/p>\n","protected":false},"author":3,"featured_media":95477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[1063],"topic":[340,1262,310],"region":[226],"class_list":["post-95509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-monoprix","topic-concept-de-magasin","topic-en-images","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En Images] Monoprix joue la carte du fun shopping \u00e0 Waterloo - 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