{"id":95528,"date":"2024-03-28T17:45:44","date_gmt":"2024-03-28T16:45:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=95528"},"modified":"2024-03-28T17:45:45","modified_gmt":"2024-03-28T16:45:45","slug":"hmv-poursuit-sa-conquete-de-leurope-a-bruxelles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/hmv-poursuit-sa-conquete-de-leurope-a-bruxelles\/","title":{"rendered":"HMV poursuit sa conqu\u00eate de l&rsquo;Europe \u00e0 Bruxelles"},"content":{"rendered":"\n<p>Avec l&rsquo;ouverture d&rsquo;un nouveau magasin \u00e0 Bruxelles, <strong>HMV <\/strong>franchit une nouvelle \u00e9tape dans son expansion europ\u00e9enne. Il s&rsquo;agit non seulement du deuxi\u00e8me magasin de disques en Belgique, mais aussi du deuxi\u00e8me en Europe continentale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Musique et culture pop<\/h2>\n\n\n\n<p>Le 12 avril, HMV ouvrira son deuxi\u00e8me magasin d&rsquo;Europe continentale au c\u0153ur de Bruxelles, dans le centre commercial City2, rue Neuve. Le d\u00e9taillant britannique de musique n&rsquo;a ouvert sa premi\u00e8re succursale europ\u00e9enne dans le centre commercial Wijnegem <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/hmv-demarre-a-wijnegem-et-a-londres\/\" target=\"_blank\" rel=\"noreferrer noopener\">qu&rsquo;en novembre de l&rsquo;ann\u00e9e derni\u00e8re<\/a>, mais il a manifestement le go\u00fbt du terrain.<\/p>\n\n\n\n<p>Avec une superficie de 585 m\u00e8tres carr\u00e9s, la succursale bruxelloise a pour objectif de devenir le plus grand magasin de divertissement de Belgique, tant en termes de gamme de produits que de m\u00e8tres carr\u00e9s. Le magasin cr\u00e9era \u00e9galement huit nouveaux emplois. Phil Halliday, directeur g\u00e9n\u00e9ral de HMV, souhaite faire de la succursale la destination musicale de la capitale, avec un assortiment qui <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/en-images-voici-a-quoi-ressemble-le-nouveau-concept-de-magasin-de-hmv\/\" target=\"_blank\" rel=\"noreferrer noopener\">comprend la culture pop en plus de la musique<\/a>. Par exemple, le magasin de Wijnegem vend \u00e9galement des produits Marvel, Star Wars, des romans graphiques et plus de 300 T-shirts.<\/p>\n\n\n\n<p>Halliday souligne <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/hmv-lance-son-offensive-europeenne-a-wijnegem\/\" target=\"_blank\" rel=\"noreferrer noopener\">le potentiel de croissance du continent europ\u00e9en<\/a> pour l&rsquo;entreprise et l&rsquo;accueil positif r\u00e9serv\u00e9 \u00e0 son premier magasin belge \u00e0 Anvers. L&rsquo;ouverture de la succursale bruxelloise est consid\u00e9r\u00e9e comme une \u00e9tape importante dans la poursuite de l&rsquo;expansion. Depuis <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/les-magasins-de-musique-britanniques-hmv-a-nouveau-en-faillite\/\" target=\"_blank\" rel=\"noreferrer noopener\">la relance de la faillite en 2019<\/a>, Doug Putman, propri\u00e9taire de Sunrise Records, a revitalis\u00e9 la cha\u00eene et l&rsquo;a pr\u00e9par\u00e9e \u00e0 une nouvelle expansion internationale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec l&rsquo;ouverture d&rsquo;un nouveau magasin \u00e0 Bruxelles, HMV franchit une nouvelle \u00e9tape dans son expansion europ\u00e9enne. Il s&rsquo;agit non seulement du deuxi\u00e8me magasin de disques en Belgique, mais aussi du deuxi\u00e8me en Europe continentale.<\/p>\n","protected":false},"author":5,"featured_media":87485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[1362],"topic":[276,310],"region":[413],"class_list":["post-95528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-hmv","topic-expansion","topic-ouverture-de-magasin","region-bruxelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HMV poursuit sa conqu\u00eate de l&#039;Europe \u00e0 Bruxelles - RetailDetail BE<\/title>\n<meta name=\"description\" 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