{"id":9576,"date":"2015-06-23T07:47:00","date_gmt":"2015-06-23T07:47:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/le-commerce-europeen-en-croissance-de-plus-de-14-en-2014\/"},"modified":"2015-06-23T07:47:00","modified_gmt":"2015-06-23T07:47:00","slug":"le-commerce-europeen-en-croissance-de-plus-de-14-en-2014","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/le-commerce-europeen-en-croissance-de-plus-de-14-en-2014\/","title":{"rendered":"L\u2019e-commerce europ\u00e9en en croissance de plus de 14% en 2014"},"content":{"rendered":"

Num\u00e9ro deux mondial<\/h2>\n

\u00ab Au niveau mondial, l\u2019e-commerce europ\u00e9en occupe actuellement la deuxi\u00e8me place, apr\u00e8s la r\u00e9gion Asie-Pacifique<\/a>, essentiellement stimul\u00e9e par la \u2018turbo\u2019 croissance du e-commerce chinois \u00bb, indique Wijnand Jongen, pr\u00e9sident d\u2019Ecommerce Europe, l\u2019organisation fa\u00eeti\u00e8re des e-commer\u00e7ants europ\u00e9ens. \u00ab Selon nos pr\u00e9visions, l\u2019e-commerce B2C en 2015 progressera de 12,5% \u00e0 477 milliards d\u2019euros. Ainsi l\u2019Europe creusera son avance sur l\u2019Am\u00e9rique du Nord. \u00bb<\/p>\n

Cette forte croissance du e-commerce en Europe contraste fortement avec les chiffres de croissance de l\u2019\u00e9conomie europ\u00e9enne dans son ensemble : en effet le produit national brut en 2014 a augment\u00e9 d\u2019\u00e0 peine 1,6% (et seulement de 1,4% au sein de l\u2019UE). Ainsi l\u2019e-commerce gagne du terrain au sein de l\u2019\u00e9conomie europ\u00e9enne, passant de 1,27% en 2009 \u00e0 2,45% en 2014. D\u2019ici 2020 ce pourcentage devrait atteindre environ 6%.<\/p>\n

\n
Les Britanniques restent les plus grands e-acheteurs<\/h2>\n

Le Royaume-Uni conserve sa position de t\u00eate en 2014, avec une croissance de 14,7% \u00e0 127,1 milliards d\u2019euros et creuse ainsi l\u2019\u00e9cart avec les num\u00e9ros deux et trois, l\u2019Allemagne (+12,3% \u00e0 71,2 milliards d\u2019euros) et la France (+11,2% \u00e0 56,8 milliards d\u2019euros). A titre comparatif : aux Pays-Bas l\u2019e-commerce en 2014 a g\u00e9n\u00e9r\u00e9 14 milliards d\u2019euros et en Belgique 4,4 milliards d\u2019euros.<\/p>\n

Au niveau des r\u00e9gions, l\u2019Europe de l\u2019Ouest est la principale r\u00e9gion du e-commerce (voir graphique), avec 208,1 milliards d\u2019euros, soit pr\u00e8s de la moiti\u00e9 du chiffre d\u2019affaires online total en Europe. L\u2019Europe centrale (avec l\u2019Allemagne) suit en deuxi\u00e8me position avec 106,5 milliards d\u2019euros, soit une part de march\u00e9 de pr\u00e8s d\u2019un quart. Par contre l\u2019Europe centrale et de l\u2019Est affichent la plus forte croissance, avec la Russie pour moteur : l\u2019an dernier la Russie a enregistr\u00e9 une croissance de 25,4% \u00e0 18,8 milliards d\u2019euros, ce qui en fait la quatri\u00e8me puissance du e-commerce en Europe.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Num\u00e9ro deux mondial \u00ab Au niveau mondial, l\u2019e-commerce europ\u00e9en occupe actuellement la deuxi\u00e8me place, apr\u00e8s la r\u00e9gion Asie-Pacifique, essentiellement stimul\u00e9e par la \u2018turbo\u2019 croissance du e-commerce chinois \u00bb, indique Wijnand Jongen, pr\u00e9sident d\u2019Ecommerce Europe, l\u2019organisation fa\u00eeti\u00e8re des e-commer\u00e7ants europ\u00e9ens. \u00ab Selon nos pr\u00e9visions, l\u2019e-commerce B2C en 2015 progressera de 12,5% \u00e0 477 milliards d\u2019euros. Ainsi […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nL\u2019e-commerce europ\u00e9en en croissance de plus de 14% en 2014 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/le-commerce-europeen-en-croissance-de-plus-de-14-en-2014\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019e-commerce europ\u00e9en en croissance de plus de 14% en 2014 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Num\u00e9ro deux mondial \u00ab Au niveau mondial, l\u2019e-commerce europ\u00e9en occupe actuellement la deuxi\u00e8me place, apr\u00e8s la r\u00e9gion Asie-Pacifique, essentiellement stimul\u00e9e par la \u2018turbo\u2019 croissance du e-commerce chinois \u00bb, indique Wijnand Jongen, pr\u00e9sident d\u2019Ecommerce Europe, l\u2019organisation fa\u00eeti\u00e8re des e-commer\u00e7ants europ\u00e9ens. \u00ab Selon nos pr\u00e9visions, l\u2019e-commerce B2C en 2015 progressera de 12,5% \u00e0 477 milliards d\u2019euros. 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