{"id":9605,"date":"2015-06-24T19:10:46","date_gmt":"2015-06-24T19:10:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/en-france-les-soldes-dete-debutent-dans-un-climat-morose\/"},"modified":"2015-06-24T19:10:46","modified_gmt":"2015-06-24T19:10:46","slug":"en-france-les-soldes-dete-debutent-dans-un-climat-morose","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-france-les-soldes-dete-debutent-dans-un-climat-morose\/","title":{"rendered":"En France les soldes d\u2019\u00e9t\u00e9 d\u00e9butent dans un climat morose"},"content":{"rendered":"<h2><span style=\"font-family: Verdana, sans-serif\">Les promotions permanentes comme frein aux soldes<\/span><\/h2>\n<p><span style=\"font-family: Verdana, sans-serif\">Le premier jour des soldes cette ann\u00e9e n\u2019a pas provoqu\u00e9 de rush.\u00a0 Selon le site de vente en ligne Brandalley, \u00ab\u00a0seuls 27,2% des consommateurs le jugent int\u00e9ressant, beaucoup de clients pr\u00e9f\u00e9rant attendre les deuxi\u00e8me et troisi\u00e8me d\u00e9marques pour b\u00e9n\u00e9ficier de tarifs avantageux. <span style=\"font-family: Verdana,sans-serif\"><span style=\"font-family: Verdana,sans-serif\">\u00bb<\/span><\/span> De plus bon nombre de consommateurs ont d\u00e9j\u00e0 profit\u00e9 de diverses promotions et de ventes priv\u00e9es dans les semaines pr\u00e9c\u00e9dant le d\u00e9marrage des soldes. <span style=\"font-family: Verdana,sans-serif\">\u00ab <\/span>Un Promod parisien proposait d\u00e9j\u00e0 \u00e0 la veille du jour J, \u00e0 ses clientes fid\u00e8les, des remises jusqu\u2019\u00e0 -50% au travers de discr\u00e8tes pastilles de couleur, pendant qu\u2019une enseigne multimarque affichait clairement ses prix barr\u00e9s <span style=\"font-family: Verdana,sans-serif\">\u00bb, indique Brandalley.<\/span><\/span><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"font-family: Verdana, sans-serif\">Le syst\u00e8me des soldes remis en question<\/span><\/h2>\n<p><span style=\"font-family: Verdana, sans-serif\">Le pr\u00e9sident de la F\u00e9d\u00e9ration fran\u00e7aise du Pr\u00eat-\u00e0-porter, Daniel Wertel, propose un d\u00e9calage de la date d\u2019ouverture, d\u00e9non\u00e7ant \u00ab\u00a0l\u2019inad\u00e9quation entre la date des soldes et la dur\u00e9e de vie des produits\u00a0\u00bb, la plupart des commer\u00e7ants n&rsquo;ayant d\u00e9marr\u00e9 leur vente de pi\u00e8ces d\u2019\u00e9t\u00e9 que d\u00e9but juin en raison du mauvais temps.\u00a0 \u00ab\u00a0Notre projet est de nous attaquer aux soldes.\u00a0Notre avis est qu\u2019ils se tiennent un mois trop t\u00f4t et qu\u2019ils durent trop longtemps.\u00a0 Cela tue le commerce\u00a0\u00bb, soulgine-t-il.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-family: Verdana, sans-serif\">Toutefois, la p\u00e9riode des soldes d\u2019\u00e9t\u00e9 reste une rentr\u00e9e importante pour certaines enseignes.\u00a0 Le Printemps Haussmann y r\u00e9alise pr\u00e8s de 11% de ses ventes annuelles.\u00a0 Les ventes de v\u00eatements ont progress\u00e9 de 2,8% au premier trimestre, selon le Cr\u00e9doc.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les promotions permanentes comme frein aux soldes Le premier jour des soldes cette ann\u00e9e n\u2019a pas provoqu\u00e9 de rush.\u00a0 Selon le site de vente en ligne Brandalley, \u00ab\u00a0seuls 27,2% des consommateurs le jugent int\u00e9ressant, beaucoup de clients pr\u00e9f\u00e9rant attendre les deuxi\u00e8me et troisi\u00e8me d\u00e9marques pour b\u00e9n\u00e9ficier de tarifs avantageux. \u00bb De plus bon nombre de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En France les soldes d\u2019\u00e9t\u00e9 d\u00e9butent dans un climat morose - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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