{"id":9619,"date":"2015-06-25T09:15:52","date_gmt":"2015-06-25T09:15:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/excellent-semestre-pour-hm\/"},"modified":"2015-06-25T09:15:52","modified_gmt":"2015-06-25T09:15:52","slug":"excellent-semestre-pour-hm","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/excellent-semestre-pour-hm\/","title":{"rendered":"Excellent semestre pour H&M"},"content":{"rendered":"

\u00ab Forte croissance de CA pour toutes les marques \u00bb<\/h2>\n

Hors TVA, le chiffre d\u2019affaires de H&M durant la p\u00e9riode du 1er d\u00e9cembre 2014 au 31 mai 2015 a grimp\u00e9 de 23% \u00e0 86,1 milliards de couronnes su\u00e9doises (9,4 milliards d\u2019euros). Et ce gr\u00e2ce aux effets de change favorables, car en devises locales la croissance du chiffre d\u2019affaires s\u2019est limit\u00e9e \u00e0 \u2018seulement\u2019 12%. Quant au b\u00e9n\u00e9fice net, il est en hausse de 19% \u00e0 10,1 milliards de couronnes (pr\u00e8s de 1,1 milliard d\u2019euros).<\/p>\n

\u00ab La forte croissance du chiffre d\u2019affaires s\u2019est poursuivie pour toutes nos marques \u00bb, indique le CEO Karl-Johan Persson dans un commentaire concernant les r\u00e9sultats semestriels, publi\u00e9 ce matin par le g\u00e9ant su\u00e9dois avant l\u2019ouverture de la bourse.<\/p>\n

\n
A partir de juillet \u00e9galement des produits de beaut\u00e9<\/h2>\n

Les investissements \u00e0 long terme, que le groupe a stimul\u00e9s depuis l\u2019an dernier, portent leurs fruits : \u00ab Ces investissements nous permettent de faire partie int\u00e9grante de l\u2019univers digital en pleine croissance des clients, o\u00f9 le shopping online et dans les\u00a0 magasins physiques se compl\u00e8tent parfaitement \u00bb, explique Persson. Aux mois de mars et avril H&M a lanc\u00e9 des webshops dans huit nouveaux pays (dont la Belgique)<\/a>, o\u00f9 \u00ab ils ont \u00e9t\u00e9 tr\u00e8s bien accueillis \u00bb.<\/p>\n

En outre H&M a \u00e9largi son offre de produits : ainsi en juillet le groupe lancera une gamme compl\u00e8te de produits de beaut\u00e9 (y compris une ligne haute de gamme et une offre \u00e9cologique) sous le nom \u2018H&M Beauty\u2019, qui sera disponible dans 900 magasins.<\/p>\n

Et bien entendu la cha\u00eene pr\u00e9voit bon nombre de nouveaux magasins : rien que cette ann\u00e9e quelque 400 magasins ouvriront leurs portes aux Etats-Unis et en Chine. Par ailleurs H&M envisage \u00e0 court terme de s\u2019implanter sur cinq nouveaux march\u00e9s, dont l\u2019Afrique du Sud, l\u2019Inde et le P\u00e9rou. Fin mai le retailer su\u00e9dois comptait 3.639 magasins dans le monde.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Forte croissance de CA pour toutes les marques \u00bb Hors TVA, le chiffre d\u2019affaires de H&M durant la p\u00e9riode du 1er d\u00e9cembre 2014 au 31 mai 2015 a grimp\u00e9 de 23% \u00e0 86,1 milliards de couronnes su\u00e9doises (9,4 milliards d\u2019euros). Et ce gr\u00e2ce aux effets de change favorables, car en devises locales la croissance […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nExcellent semestre pour H&M - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/excellent-semestre-pour-hm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Excellent semestre pour H&M - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00ab Forte croissance de CA pour toutes les marques \u00bb Hors TVA, le chiffre d\u2019affaires de H&M durant la p\u00e9riode du 1er d\u00e9cembre 2014 au 31 mai 2015 a grimp\u00e9 de 23% \u00e0 86,1 milliards de couronnes su\u00e9doises (9,4 milliards d\u2019euros). 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