{"id":96399,"date":"2024-04-05T12:12:00","date_gmt":"2024-04-05T10:12:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=96399"},"modified":"2024-04-05T12:12:02","modified_gmt":"2024-04-05T10:12:02","slug":"decathlon-maintient-sa-croissance-pendant-la-transformation","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-maintient-sa-croissance-pendant-la-transformation\/","title":{"rendered":"Decathlon maintient sa croissance pendant la transformation"},"content":{"rendered":"\n<p><strong>Decathlon<\/strong> est pr\u00eat \u00e0 prendre un nouveau d\u00e9part apr\u00e8s la transformation de l&rsquo;ann\u00e9e 2023. Malgr\u00e9 des \u00ab\u00a0circonstances sans pr\u00e9c\u00e9dent\u00a0\u00bb, le d\u00e9taillant d&rsquo;articles de sport a enregistr\u00e9 une hausse de 4,4 % de son chiffre d&rsquo;affaires et une l\u00e9g\u00e8re augmentation de ses b\u00e9n\u00e9fices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Toujours en croissance<\/h2>\n\n\n\n<p>La PDG Barbara Martin Coppola est fi\u00e8re que Decathlon ait r\u00e9ussi \u00e0 maintenir sa croissance en 2023. En effet, selon la dirigeante, il s&rsquo;agit d&rsquo;une ann\u00e9e de \u00ab\u00a0circonstances mondiales sans pr\u00e9c\u00e9dent\u00a0\u00bb, dont l&rsquo;enseigne de sport a par ailleurs profit\u00e9 pour se transformer. Le mois dernier, la marque a d\u00e9voil\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-fait-peau-neuve-avec-son-propre-swoosh\/\"><u>une nouvelle identit\u00e9 et un nouveau positionnement<\/u><\/a>.<\/p>\n\n\n\n<p>Hors effets de change, le chiffre d&rsquo;affaires a augment\u00e9 de 4,4 % pour atteindre 15,6 milliards d&rsquo;euros. Corrig\u00e9es des taux de change, les ventes ont augment\u00e9 de 1,15 %. L&rsquo;e-commerce a repr\u00e9sent\u00e9 17,4 % du chiffre d&rsquo;affaires, en hausse de 0,7 % par rapport \u00e0 2022. En dessous de la ligne, Decathlon a r\u00e9alis\u00e9 un b\u00e9n\u00e9fice net de 931 millions d&rsquo;euros. Il s&rsquo;agit d&rsquo;une l\u00e9g\u00e8re augmentation par rapport \u00e0 l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente, au cours de laquelle le b\u00e9n\u00e9fice s&rsquo;\u00e9tait \u00e9lev\u00e9 \u00e0 923 millions d&rsquo;euros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les bases pos\u00e9es<\/h2>\n\n\n\n<p>\u00ab\u00a0Nous avons pos\u00e9 de nombreuses bases pour l&rsquo;avenir et je suis heureux du r\u00e9sultat que nous avons obtenu\u00a0\u00bb, d\u00e9clare Coppola. La PDG est par exemple particuli\u00e8rement fier de \u00ab\u00a0la r\u00e9duction significative\u00a0\u00bb des \u00e9missions de CO2 (-10 %). L&rsquo;entreprise a \u00e9galement enregistr\u00e9 420 millions d&rsquo;euros de chiffre d&rsquo;affaires circulaire, provenant de la revente et de la location. Sur le plan num\u00e9rique, Decathlon a r\u00e9organis\u00e9 ses plateformes de commerce \u00e9lectronique au niveau mondial et mis en place une cha\u00eene d&rsquo;approvisionnement num\u00e9rique qui a permis d&rsquo;am\u00e9liorer la gestion des stocks, les co\u00fbts de transport et les d\u00e9lais de livraison.<\/p>\n\n\n\n<p>Dans le cadre de son nouveau positionnement, Decathlon a \u00e9galement r\u00e9duit le nombre de ses marques propres l&rsquo;ann\u00e9e derni\u00e8re et plus de 1 700 magasins sont en cours de r\u00e9novation. Pour cette ann\u00e9e, l&rsquo;entreprise vise \u00e0 poursuivre son expansion, notamment au Canada et en Inde. Tant pour la production que pour la distribution, Decathlon voit un grand potentiel en Inde, o\u00f9 la prosp\u00e9rit\u00e9 croissante alimente une culture sportive en plein essor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon est pr\u00eat \u00e0 prendre un nouveau d\u00e9part apr\u00e8s la transformation de l&rsquo;ann\u00e9e 2023. Malgr\u00e9 des \u00ab\u00a0circonstances sans pr\u00e9c\u00e9dent\u00a0\u00bb, le d\u00e9taillant d&rsquo;articles de sport a enregistr\u00e9 une hausse de 4,4 % de son chiffre d&rsquo;affaires et une l\u00e9g\u00e8re augmentation de ses b\u00e9n\u00e9fices.<\/p>\n","protected":false},"author":5,"featured_media":94583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[361],"topic":[266],"region":[342],"class_list":["post-96399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-decathlon","topic-resultats-financiers","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon 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