{"id":96510,"date":"2024-04-08T10:31:29","date_gmt":"2024-04-08T08:31:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=96510"},"modified":"2024-04-08T10:31:31","modified_gmt":"2024-04-08T08:31:31","slug":"en-images-aveve-presente-son-concept-de-magasin-actualise-a-deinze","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/en-images-aveve-presente-son-concept-de-magasin-actualise-a-deinze\/","title":{"rendered":"[En Images] Aveve pr\u00e9sente son concept de magasin actualis\u00e9 \u00e0 Deinze"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96488\" data-id=\"96488\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100501-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100501-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100501-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100501-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100501-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100501-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96496\" data-id=\"96496\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve01-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve01-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve01-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve01-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve01-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve01.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Sofie Borgions en J\u00e9r\u00e9my Vanneste<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96490\" data-id=\"96490\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100735-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100735-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100735-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100735-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100735-1536x2048.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100735-scaled.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96492\" data-id=\"96492\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100836-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100836-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100836-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100836-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100836-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100836-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96494\" data-id=\"96494\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100920-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100920-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100920-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100920-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100920-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/20240318_100920-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96500\" data-id=\"96500\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve03-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve03-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve03-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve03-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve03.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96502\" data-id=\"96502\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve04-768x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve04-768x1024.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve04-225x300.jpg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve04-1152x1536.jpg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve04.jpg 1512w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96506\" data-id=\"96506\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve06-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve06-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve06-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve06-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve06-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve06.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96504\" data-id=\"96504\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve05-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve05-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve05-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve05-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve05-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve05.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96508\" data-id=\"96508\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve07-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve07-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve07-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve07-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve07-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve07.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96498\" data-id=\"96498\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve02-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve02-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve02-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve02-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve02-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/aveve02.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Aveve<\/strong> renouvelle le concept de son magasin en mettant l&rsquo;accent sur l&rsquo;exp\u00e9rience client et la facilit\u00e9 d&rsquo;achat. Les r\u00e9sultats sont ind\u00e9niables : apr\u00e8s la r\u00e9novation, la jardinerie de Deinze a doubl\u00e9 son chiffre d&rsquo;affaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des solutions en point de mire<\/h2>\n\n\n\n<p>Aveve a rouvert fin mars sa jardinerie de Deinze, enti\u00e8rement repens\u00e9e. \u00ab&nbsp;Nous avons agrandi le magasin de 900 m\u00e8tres carr\u00e9s, dont la moiti\u00e9 est consacr\u00e9e \u00e0 l&rsquo;espace ext\u00e9rieur pour les plantes. Le magasin s&rsquo;\u00e9tend d\u00e9sormais sur environ 2 200 m\u00e8tres carr\u00e9s. Nous y avons vu un grand potentiel&nbsp;\u00bb, expliquent Sofie Borgions, directrice des op\u00e9rations, et J\u00e9r\u00e9mie Vanneste, responsable du concept du magasin, \u00e0 RetailDetail. Et cela s&rsquo;est av\u00e9r\u00e9 \u00eatre le cas : apr\u00e8s la r\u00e9ouverture, le magasin a connu une augmentation des ventes de pas moins de 100 %. Il n&rsquo;est donc pas surprenant que quelques rayons \u00e0 moiti\u00e9 vides soient encore visibles lors de notre visite : le succ\u00e8s a largement d\u00e9pass\u00e9 les attentes.<\/p>\n\n\n\n<p>Toutefois, le d\u00e9taillant n&rsquo;op\u00e8re pas ici une r\u00e9volution, mais une \u00e9volution du concept de magasin <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/decouvrez-le-nouveau-concept-dexperience-daveve-2\/\">qu&rsquo;Aveve a introduit \u00e0 Malines en 2019<\/a>. Les lignes de force ? L&rsquo;exp\u00e9rience et le confort d&rsquo;achat : \u00ab&nbsp;Nous mettons encore plus l&rsquo;accent sur les solutions clients plut\u00f4t que sur les produits. Nous voulons \u00e9galement r\u00e9duire le stress li\u00e9 au choix. Nous laissons les clients se promener \u00e0 leur guise dans le magasin et d\u00e9couvrir l&rsquo;assortiment.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Attention \u00e0 la biodiversit\u00e9<\/h2>\n\n\n\n<p>A l&rsquo;entr\u00e9e, les clients sont accueillis par&#8230; un robot. Alfa nous guide infailliblement vers le rayon des semences. Il prend \u00e9galement des photos des t\u00eates de gondole et des thermom\u00e8tres des r\u00e9frig\u00e9rateurs et des cong\u00e9lateurs pour le si\u00e8ge. \u00ab&nbsp;Nous testons \u00e9galement un tel robot \u00e0 Wevelgem&nbsp;\u00bb, pr\u00e9cise-t-on. Comme les clients ne trouvent pas toujours imm\u00e9diatement un conseiller dans le grand magasin, Aveve met \u00e0 leur disposition sept points de conseil, o\u00f9 ils peuvent appeler un employ\u00e9. Des kiosques num\u00e9riques permettent aux clients de consulter des informations sur les produits.<\/p>\n\n\n\n<p>Le vaste rayon des plantes, une cat\u00e9gorie en plein essor, est tr\u00e8s agr\u00e9able. Les plantes y sont class\u00e9es en fonction de leurs propri\u00e9t\u00e9s et de leurs besoins : elles aiment l&rsquo;ombre, le soleil, elles sont d\u00e9coratives, elles purifient l&rsquo;air&#8230; C&rsquo;est une illustration de la fa\u00e7on dont on pense en termes de solutions pour le client. La grande attention port\u00e9e \u00e0 la biodiversit\u00e9 est remarquable, avec des mangeoires et des maisons pour les \u00e9cureuils, les h\u00e9rissons et les insectes, entre autres. Un v\u00e9ritable \u00ab&nbsp;mur de la biodiversit\u00e9&nbsp;\u00bb donne des conseils pour rendre son jardin plus attrayant pour les insectes utiles, les h\u00e9rissons et les oiseaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un espace pour les jeunes entreprises<\/h2>\n\n\n\n<p>L&rsquo;alimentation animale est \u00e9galement une cat\u00e9gorie en pleine expansion. La tendance \u00e0 l&rsquo;&nbsp;\u00ab&nbsp;humanisation&nbsp;\u00bb se poursuit, avec des marques haut de gamme comme Charlie&rsquo;s Choice, des aliments \u00e0 base d&rsquo;insectes&#8230; Cela vaut non seulement pour les chiens et les chats, mais aussi pour les poules, par exemple : les gens investissent dans un beau poulailler, une meilleure alimentation, des jouets et des balan\u00e7oires.<\/p>\n\n\n\n<p>Bien s\u00fbr, la boulangerie maison reste au centre des pr\u00e9occupations, avec une attention croissante pour la sant\u00e9 : sans gluten, sans sucre, pain au levain&#8230; Au rayon alimentation, il y a de la place pour les startups et les produits des agriculteurs locaux, comme les pommes de terre et les carottes. \u00ab&nbsp;Nous avons \u00e9t\u00e9 les premiers \u00e0 lancer la marque de limonade Ritchie. Nous avons des bi\u00e8res de Hof Van Dormael et Boer Bloem, des d\u00e9salt\u00e9rants hypocaloriques de Pomton, des c\u00e9r\u00e9ales biologiques pour le petit-d\u00e9jeuner de Turtle, des sauces de Think Tomato&#8230;&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inclusion et durabilit\u00e9<\/h2>\n\n\n\n<p>L&rsquo;inclusion est importante pour Aveve : le d\u00e9taillant s&rsquo;engage avec confiance dans le projet \u00ab&nbsp;Apr\u00e8s vous&nbsp;\u00bb de la f\u00e9d\u00e9ration commerciale Comeos. Pendant les heures silencieuses les mardis matins, la musique retentit entre 9 et 10 heures. Le d\u00e9taillant envisage d&rsquo;\u00e9tendre \u00e0 l&rsquo;avenir ces heures calmes, en r\u00e9duisant l&rsquo;\u00e9clairage du magasin ou le bruit des caisses, par exemple. Les clients trouveront des chariots adapt\u00e9s pour les personnes en fauteuil roulant, des poussettes pour les enfants, plusieurs coins enfants et de larges all\u00e9es.<\/p>\n\n\n\n<p>Des initiatives en mati\u00e8re de d\u00e9veloppement durable ont \u00e9galement \u00e9t\u00e9 prises, telles que des stations de recharge, la r\u00e9cup\u00e9ration de l&rsquo;eau de pluie, l&rsquo;\u00e9clairage LED, des panneaux solaires et un h\u00f4tel \u00e0 insectes dans le parking. Aveve pr\u00e9voit \u00e9galement d&rsquo;utiliser plus souvent des pr\u00e9sentoirs r\u00e9utilisables.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quatre \u00e0 six ouvertures par an<\/h2>\n\n\n\n<p>La plupart des quelque 200 magasins que compte aujourd&rsquo;hui la Belgique &#8211; et qui repr\u00e9sentent ensemble environ 90 % du chiffre d&rsquo;affaires &#8211; ont entre-temps \u00e9t\u00e9 convertis au nouveau concept de magasin. Aveve exploite un quart de ces magasins en propre, les autres sont des magasins franchis\u00e9s. Le d\u00e9taillant a-t-il encore des projets d&rsquo;expansion ? \u00ab&nbsp;Nous avons d\u00e9j\u00e0 une bonne couverture nationale, mais il y a encore des opportunit\u00e9s, surtout en Wallonie. Nous ouvrons quatre \u00e0 six nouveaux magasins par an.&nbsp;\u00bb<\/p>\n\n\n\n<p>La boutique en ligne r\u00e9alise le chiffre d&rsquo;affaires d&rsquo;un petit magasin, mais le magasin physique reste la base d&rsquo;Aveve : c&rsquo;est en effet l\u00e0 que les clients peuvent le mieux se rendre pour obtenir des conseils d&rsquo;experts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aveve renouvelle le concept de son magasin en mettant l&rsquo;accent sur l&rsquo;exp\u00e9rience client et la facilit\u00e9 d&rsquo;achat. Les r\u00e9sultats sont ind\u00e9niables : apr\u00e8s la r\u00e9novation, la jardinerie de Deinze a doubl\u00e9 son chiffre d&rsquo;affaires. <\/p>\n","protected":false},"author":3,"featured_media":96488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"people":[],"extra":[],"company":[370],"topic":[340,1262],"region":[226],"class_list":["post-96510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin","company-aveve","topic-concept-de-magasin","topic-en-images","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En Images] Aveve pr\u00e9sente son concept de magasin actualis\u00e9 \u00e0 Deinze - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aveve renouvelle le concept de son magasin en mettant l&#039;accent sur l&#039;exp\u00e9rience client et la facilit\u00e9 d&#039;achat. 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