{"id":967,"date":"2011-11-04T15:32:35","date_gmt":"2011-11-04T15:32:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-proximite-principal-critere-de-choix-du-magasin-alimentaire\/"},"modified":"2011-11-04T15:32:35","modified_gmt":"2011-11-04T15:32:35","slug":"la-proximite-principal-critere-de-choix-du-magasin-alimentaire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-proximite-principal-critere-de-choix-du-magasin-alimentaire\/","title":{"rendered":"La \u201cproximit\u00e9\u201d, principal crit\u00e8re de choix du magasin alimentaire"},"content":{"rendered":"![\"Charrette](\"\/sites\/default\/files\/spacer.png\" "\\"Charrette")
Le choix d\u2019un magasin alimentaire par les consommateurs belges est bas\u00e9 en premier lieu sur le crit\u00e8re de proximit\u00e9 : pas moins de 35% des consommateurs choisissent des magasins dans les environs de leur domicile ou de leur lieu de travail. Viennent ensuite les prix (21%) et la qualit\u00e9 des produits (11%) comme principaux crit\u00e8res de choix. C\u2019est ce qu\u2019a d\u00e9montr\u00e9 une enqu\u00eate du CRIOC (Centre de Recherche et d\u2019Information des Organisations de Consommateurs), men\u00e9e aupr\u00e8s de 600 consommateurs belges.<\/p>\n
\n
\nLe niveau des prix gagne en importance <\/h2>\n
M\u00eame si la proximit\u00e9 est le crit\u00e8re de choix principal pour la sixi\u00e8me fois cons\u00e9cutive, le niveau des prix gagne en importance d\u2019ann\u00e9e en ann\u00e9e. Alors qu\u2019en 2007 seul 10% des r\u00e9pondants consid\u00e9raient le prix comme principal crit\u00e8re, en 2009 ils \u00e9taient 16% et aujourd\u2019hui 21% – soit le double en quatre ans de temps. Selon le CRIOC c\u2019est la preuve que \u00ab l\u2019effet de la crise se fait sentir dans les d\u00e9cisions des consommateurs \u00bb.<\/p>\n
\u00a0<\/p>\n
Cette tendance se confirme par le fait que 9 consommateurs sur 10 ach\u00e8tent des produits de marques propres (6% de plus par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re), alors qu\u2019\u00e0 peine 4 consommateurs sur 10 ach\u00e8tent les grandes marques (soit une baisse de 11% par rapport \u00e0 2010). Les marques discount (comme \u2018365\u2019) ont la cote : 31% opte syst\u00e9matiquement pour ces marques, soit une hausse de 2%<\/p>\n
Colruyt magasin le plus fr\u00e9quent\u00e9 <\/h2>\n
Pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive Colruyt est le magasin alimentaire le plus fr\u00e9quent\u00e9 par les consommateurs belges (65%). D\u2019autre part selon l\u2019enqu\u00eate le discounter aurait l\u2019image la plus transparente et la plus positive. Aldi (44%) suit en deuxi\u00e8me position : au niveau de l\u2019image Aldi rejoint Colruyt, mais est un peu moins bien cot\u00e9 au niveau des prix et un peu mieux au niveau de la proximit\u00e9. <\/p>\n
\u00a0<\/p>\n
Lidl (18%) se place en troisi\u00e8me position, mais donne une image assez n\u00e9gative en mati\u00e8re d\u2019\u00e9thique (alimentation bio, labels, OGM). Viennent ensuite Carrefour Market, Delhaize et AD Delhaize, ex aequo avec chacun 15%.<\/p>\n
\u00a0<\/p>\n
– Traduit par Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Le choix d\u2019un magasin alimentaire par les consommateurs belges est bas\u00e9 en premier lieu sur le crit\u00e8re de proximit\u00e9 : pas moins de 35% des consommateurs choisissent des magasins dans les environs de leur domicile ou de leur lieu de travail. Viennent ensuite les prix (21%) et la qualit\u00e9 des produits (11%) comme principaux crit\u00e8res […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\n
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