{"id":96868,"date":"2024-04-11T14:17:50","date_gmt":"2024-04-11T12:17:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=96868"},"modified":"2024-04-11T14:17:53","modified_gmt":"2024-04-11T12:17:53","slug":"lenseigne-de-proximite-monop-fera-egalement-ses-debuts-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lenseigne-de-proximite-monop-fera-egalement-ses-debuts-en-belgique\/","title":{"rendered":"L\u2019enseigne de proximit\u00e9 Monop&rsquo; fera \u00e9galement ses d\u00e9buts en Belgique"},"content":{"rendered":"\n<p>Apr\u00e8s le lancement r\u00e9ussi de <strong>Monoprix<\/strong> \u00e0 Waterloo, l\u2019enseigne <em>convenience <\/em>du d\u00e9taillant fran\u00e7ais arrivera bient\u00f4t \u00e9galement en Belgique : les franchis\u00e9s envisagent un premier <strong>Monop&rsquo;<\/strong> \u00e0 la gare de Mons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des chariots command\u00e9s<\/h2>\n\n\n\n<p>A Waterloo, Monoprix n&rsquo;a pas rat\u00e9 son lancement belge : apr\u00e8s <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-monoprix-joue-la-carte-du-fun-shopping-a-waterloo\/\">l&rsquo;engouement du jour de l&rsquo;ouverture<\/a>, les clients continuent de venir, et \u00e0 la surprise du partenaire franchis\u00e9 Arnaud Schockaert, les clients ne viennent pas seulement pour des petits achats plaisir mais <a href=\"https:\/\/www.lalibre.be\/economie\/entreprises-startup\/2024\/04\/10\/chez-monoprix-belgique-ce-sont-les-prix-de-monoprix-france-GEGVSX4OZVFB3GSXNHRVLJZA4A\/\">aussi pour les courses \u00e0 part enti\u00e8re<\/a>, explique-t-il \u00e0 La Libre. Il a d&rsquo;ailleurs command\u00e9 des chariots de supermarch\u00e9, alors qu&rsquo;au d\u00e9part, l&rsquo;enseigne n&rsquo;avait mis \u00e0 disposition que des paniers.<\/p>\n\n\n\n<p>Par cons\u00e9quent, l&rsquo;entrepreneur nourrit d\u00e9j\u00e0 d&rsquo;autres projets d&rsquo;expansion. Au cours des cinq prochaines ann\u00e9es, il souhaite implanter cinq succursales de Monoprix et cinq de Monop&rsquo;, l\u2019enseigne de proximit\u00e9 beaucoup plus petite du m\u00eame distributeur, avec une offre alimentaire de 95 %. Le premier emplacement est d\u00e9j\u00e0 connu : il s&rsquo;agira de la gare de Mons.<\/p>\n\n\n\n<p>M. Schockaert voit \u00e9galement des opportunit\u00e9s pour l\u2019enseigne Monop&rsquo;Beauty, qui ne propose qu&rsquo;une offre alimentaire limit\u00e9e : ce concept serait id\u00e9al pour Bruxelles et la Flandre, car le d\u00e9taillant pourrait alors limiter le double \u00e9tiquetage sur tous les produits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s le lancement r\u00e9ussi de Monoprix \u00e0 Waterloo, l\u2019enseigne convenience du d\u00e9taillant fran\u00e7ais arrivera bient\u00f4t \u00e9galement en Belgique : les franchis\u00e9s envisagent un premier Monop&rsquo; \u00e0 la gare de Mons. <\/p>\n","protected":false},"author":3,"featured_media":96866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[1453,1063],"topic":[276],"region":[226],"class_list":["post-96868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-monop","company-monoprix","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019enseigne de proximit\u00e9 Monop&#039; 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