{"id":96882,"date":"2024-04-11T15:12:36","date_gmt":"2024-04-11T13:12:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=96882"},"modified":"2024-04-12T10:27:58","modified_gmt":"2024-04-12T08:27:58","slug":"van-de-velde-surprend-avec-une-experience-multisensorielle","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/van-de-velde-surprend-avec-une-experience-multisensorielle\/","title":{"rendered":"Van de Velde surprend avec une exp\u00e9rience multisensorielle"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96752\" data-id=\"96752\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_6-1024x683.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_6-1024x683.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_6-300x200.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_6-768x512.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_6-1536x1025.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_6-185x122.jpeg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_6.jpeg 1566w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96742\" data-id=\"96742\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_1-683x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_1-683x1024.jpeg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_1-200x300.jpeg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_1-768x1151.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_1-1025x1536.jpeg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_1.jpeg 1045w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96748\" data-id=\"96748\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_4-683x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_4-683x1024.jpeg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_4-200x300.jpeg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_4-768x1151.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_4-1025x1536.jpeg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_4.jpeg 1045w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96750\" data-id=\"96750\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_5-683x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_5-683x1024.jpeg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_5-200x300.jpeg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_5-768x1151.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_5-1025x1536.jpeg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_5.jpeg 1045w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96746\" data-id=\"96746\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_3-683x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_3-683x1024.jpeg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_3-200x300.jpeg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_3-768x1151.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_3-1025x1536.jpeg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_3.jpeg 1045w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96754\" data-id=\"96754\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_7-683x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_7-683x1024.jpeg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_7-200x300.jpeg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_7-768x1151.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_7-1025x1536.jpeg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_7.jpeg 1045w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96744\" data-id=\"96744\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_2-683x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_2-683x1024.jpeg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_2-200x300.jpeg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_2-768x1151.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_2-1025x1536.jpeg 1025w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_2.jpeg 1045w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-96756\" data-id=\"96756\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_8-1024x683.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_8-1024x683.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_8-300x200.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_8-768x512.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_8-1536x1025.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_8-185x122.jpeg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/VanDeVelde_8.jpeg 1566w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Un moment en boutique qui ravit tous les sens, voil\u00e0 ce que propose le groupe de lingerie <strong>Van de Velde<\/strong> dans sa nouvelle boutique <strong>Lincherie<\/strong> d\u2019Amsterdam. Les nouvelles boutiques refl\u00e8tent l\u2019identit\u00e9 de la marque dans ses moindres d\u00e9tails. Gr\u00e2ce au somptueux d\u00e9cor et \u00e0 l\u2019impl\u00e9mentation num\u00e9rique, elles offrent aux clientes une exp\u00e9rience multisensorielle unique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Combinaison d\u2019images, de sons et de fragrances<\/h2>\n\n\n\n<p>Le nouveau magasin de Lincherie s&rsquo;est refait une beaut\u00e9. Murs roses, sol en marbre, touches d\u2019or, \u00e9clairage LED subtil\u2026 ce nouvel espace plonge directement la client\u00e8le dans une atmosph\u00e8re en parfaite ad\u00e9quation avec l\u2019identit\u00e9 de la marque Lincherie<\/p>\n\n\n\n<p>\u00ab Ce nouveau concept t\u00e9moigne de notre volont\u00e9 de rendre l\u2019achat de pi\u00e8ces de lingerie toujours plus agr\u00e9able et d\u2019offrir \u00e0 nos clientes un moment privil\u00e9gi\u00e9, loin du \u201ctrain-train quotidien\u201d \u00bb, explique Yan Aerts, International Retail Director de Van de Velde. En combinant les bons parfums avec une musique choisie avec soin, un \u00e9clairage savamment \u00e9tudi\u00e9 et des images adapt\u00e9es, Van de Velde a su cr\u00e9er une exp\u00e9rience multisensorielle parfaitement en phase avec l\u2019identit\u00e9 du d\u00e9taillant.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_FR1-1024x320.png\" alt=\"\" class=\"wp-image-96883\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_FR1-1024x320.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_FR1-300x94.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_FR1-768x240.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_FR1-1536x480.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_FR1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ambiance modulable<\/h2>\n\n\n\n<p>Les cabines d\u2019essayage sont sans conteste la pierre angulaire de ce nouveau concept. \u00ab Notre&nbsp;c\u00e9l\u00e8bre miroir 3D morphologique&nbsp;est bien entendu toujours au rendez-vous \u00bb, affirme Yan Aerts. \u00ab En moins d\u2019une minute, le syst\u00e8me de balayage 3D&nbsp;dissimul\u00e9 derri\u00e8re un miroir&nbsp;prend plus de 140 mesures du haut du corps de la cliente afin de d\u00e9terminer pr\u00e9cis\u00e9ment sa taille de soutien-gorge. \u00bb<\/p>\n\n\n\n<p>Les clientes peuvent \u00e9galement choisir parmi&nbsp;quatre atmosph\u00e8res aux couleurs&nbsp;plus ou moins chaudes. \u00ab Nos cabines d\u2019essayage font sensation \u00bb, poursuit Yan Aerts. Le miroir 3D est bien entendu populaire, mais l\u2019\u00e9clairage g\u00e9n\u00e9ral fait \u00e9galement la diff\u00e9rence. \u00ab Des bandes LED plac\u00e9es dans tous les angles et du sol au plafond de la cabine jettent un bel \u00e9clairage uniforme sur l\u2019ensemble du corps, ce qui permet \u00e0 nos clientes d\u2019appr\u00e9cier pleinement le rendu des pi\u00e8ces qu\u2019elles essaient. \u00bb<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_FR2-1024x320.png\" alt=\"\" class=\"wp-image-96885\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_FR2-1024x320.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_FR2-300x94.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_FR2-768x240.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_FR2-1536x480.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/QuoteYan_FR2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Partenaire de solution totale<\/h2>\n\n\n\n<p>Van de Velde a fait appel \u00e0&nbsp;<strong>l\u2019expertise de diverses parties<\/strong>&nbsp;dont elle a conjugu\u00e9 les connaissances. \u00ab Pour la r\u00e9alisation de notre nouveau concept de magasin, nous \u00e9tions \u00e0 la recherche d&rsquo;un partenaire capable d&rsquo;offrir&nbsp;<strong>une solution globale<\/strong>. Notre recherche nous a men\u00e9s \u00e0 <a href=\"https:\/\/solutions.dobit.com\/fr\/retail-experience?utm_source=RetailDetail&amp;utm_medium=Advertorial&amp;utm_campaign=RetailDetail-advertorial-lincherie-FR\">DOBIT<\/a>, qui a assur\u00e9 une mise en \u0153uvre optimale de nos plans et de nos souhaits \u00bb, raconte Yan Aerts.<\/p>\n\n\n\n<p>\u00ab Pendant&nbsp;nos conversations, nous avons r\u00e9alis\u00e9 qu\u2019au vu du type de contenu que nous voulions afficher, un mur LED n\u2019\u00e9tait pas forc\u00e9ment la meilleure option. En nous baladant avec DOBIT, en \u00e9changeant des id\u00e9es et en \u00e9coutant leur avis professionnel, nous sommes parvenus \u00e0 la conclusion qu\u2019un \u00e9cran de 75 pouces \u00e0 haute d\u00e9finition int\u00e9grale doubl\u00e9e d\u2019une haute luminosit\u00e9 \u00e9tait plus adapt\u00e9 \u00e0 nos besoins, en plus d\u2019\u00eatre moins co\u00fbteux. DOBIT a su nous proposer les meilleures solutions num\u00e9riques sans jamais perdre de vue nos objectifs. C\u2019est tout \u00e0 leur honneur, et c\u2019est aussi pour cela que nous leur faisons confiance \u00e0 100 %. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus d&rsquo;informations ?<\/h2>\n\n\n\n<p>Curieux de conna\u00eetre les possibilit\u00e9s pour votre magasin ? Nous nous ferons un plaisir de vous aider.<\/p>\n\n\n\n<p>Contactez-nous \u00e0 l&rsquo;adresse info@dobit.com ou consultez notre site web <a href=\"https:\/\/solutions.dobit.com\/fr\/retail-experience?utm_source=RetailDetail&amp;utm_medium=Advertorial&amp;utm_campaign=RetailDetail-advertorial-lincherie-FR\">solutions.dobit.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un moment en boutique qui ravit tous les sens, voil\u00e0 ce que propose le groupe de lingerie Van de Velde dans sa nouvelle boutique Lincherie d\u2019Amsterdam. Les nouvelles boutiques refl\u00e8tent l\u2019identit\u00e9 de la marque dans ses moindres d\u00e9tails. Gr\u00e2ce au somptueux d\u00e9cor et \u00e0 l\u2019impl\u00e9mentation num\u00e9rique, elles offrent aux clientes une exp\u00e9rience multisensorielle unique.<\/p>\n","protected":false},"author":3,"featured_media":96752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[384,807],"topic":[340,318],"region":[],"class_list":["post-96882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-dobit","company-van-de-velde","topic-concept-de-magasin","topic-publireportage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van de Velde surprend avec une exp\u00e9rience multisensorielle - 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