{"id":96896,"date":"2024-04-11T16:00:57","date_gmt":"2024-04-11T14:00:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=96896"},"modified":"2024-04-11T16:00:58","modified_gmt":"2024-04-11T14:00:58","slug":"better-cotton-nest-pas-du-tout-du-meilleur-coton","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/better-cotton-nest-pas-du-tout-du-meilleur-coton\/","title":{"rendered":"\u00ab\u00a0Better Cotton n’est pas du tout du meilleur coton\u00a0\u00bb"},"content":{"rendered":"\n

D’immenses plantations de coton apparaissent dans la savane br\u00e9silienne, qui approvisionnent \u00e9galement des g\u00e9ants de la mode comme Inditex <\/strong>et H&<\/strong>M. Bien qu’\u00e9tiquet\u00e9 \u00ab\u00a0Better Cotton\u00a0\u00bb, ce coton va de pair avec l’\u00e9radication et la pollution, selon une \u00e9tude.<\/p>\n\n\n\n

D\u00e9forestation croissante<\/h2>\n\n\n\n

Une nouvelle \u00e9tude men\u00e9e par l’ONG britannique Earthsight a permis de suivre 816 000 tonnes de coton exp\u00e9di\u00e9es de la r\u00e9serve naturelle du Cerrado, au Br\u00e9sil, vers huit usines textiles asiatiques. En fin de compte, une part importante de ce coton – sous la forme de 250 millions de v\u00eatements<\/u><\/a> – s’est retrouv\u00e9e dans les boutiques des plus grands groupes de mode, tels que H&M et Inditex.<\/p>\n\n\n\n

Selon Earthsight, le fait que le coton soit certifi\u00e9 par Better Cotton est particuli\u00e8rement probl\u00e9matique. Si ce certificat donne l’impression d’une production propre, l’ONG n’en remonte pas moins jusqu’\u00e0 des plantations souvent ill\u00e9gales qui, apr\u00e8s la d\u00e9forestation et l’expulsion forc\u00e9e des habitants, consomment \u00e9norm\u00e9ment d’eau et polluent l’environnement avec des pesticides. L’ann\u00e9e derni\u00e8re, la d\u00e9forestation dans le Cerrado a encore augment\u00e9 de 43 %, et d’ici 2030, le Br\u00e9sil sera le premier exportateur mondial de coton.<\/p>\n\n\n\n

L’alternative chinoise<\/h2>\n\n\n\n

Pour l’industrie de la mode, le coton br\u00e9silien est une alternative int\u00e9ressante \u00e0 la production chinoise, car il provient souvent de la r\u00e9gion d’Uighur, o\u00f9 cette minorit\u00e9 musulmane est contrainte au travail forc\u00e9, selon les observateurs. Plusieurs marques de mode ont depuis promis de cesser de s’approvisionner en coton dans cette r\u00e9gion. <\/p>\n\n\n\n

Mais m\u00eame la production br\u00e9silienne ne semble pas \u00eatre exempte de probl\u00e8mes. Inditex d\u00e9clare prendre les all\u00e9gations au s\u00e9rieux et m\u00e8nera une enqu\u00eater, alors que H&M admet avoir failli \u00e0 sa responsabilit\u00e9 de v\u00e9rifier sa cha\u00eene d’approvisionnement.<\/p>\n","protected":false},"excerpt":{"rendered":"

D’immenses plantations de coton apparaissent dans la savane br\u00e9silienne, qui approvisionnent \u00e9galement des g\u00e9ants de la mode comme Inditex et H&M. 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