{"id":97315,"date":"2024-04-19T12:44:26","date_gmt":"2024-04-19T10:44:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=97315"},"modified":"2024-04-19T12:44:27","modified_gmt":"2024-04-19T10:44:27","slug":"unilever-natteint-pas-ses-objectifs-en-matiere-de-developpement-durable","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/unilever-natteint-pas-ses-objectifs-en-matiere-de-developpement-durable\/","title":{"rendered":"Unilever n&rsquo;atteint pas ses objectifs en mati\u00e8re de d\u00e9veloppement durable"},"content":{"rendered":"\n<p><strong>Unilever <\/strong>(Knorr, Dove et autres) revoit \u00e0 la baisse certains de ses objectifs en mati\u00e8re de d\u00e9veloppement durable, car ils s&rsquo;av\u00e8rent plus difficiles \u00e0 atteindre. Rendre tous les emballages en plastique durables d&rsquo;ici l&rsquo;ann\u00e9e prochaine, par exemple, ne r\u00e9ussira pas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Encore dix ans de plastique<\/h2>\n\n\n\n<p>L&rsquo;objectif consistant \u00e0 utiliser deux fois moins de nouveaux plastiques en 2025 est abandonn\u00e9. Il est remplac\u00e9 par la promesse de consommer 30 % de plastique en moins d&rsquo;ici \u00e0 2026. L&rsquo;entreprise ne parviendra pas non plus \u00e0 rendre tous ses emballages en plastique r\u00e9utilisable, recyclable ou compostable en 2025. Pour les plastiques rigides, Unilever reporte cet engagement \u00e0 2030, et pour les emballages en plastique souple \u00e0 2035.<\/p>\n\n\n\n<p>\u00ab&nbsp;Cela fait plusieurs ann\u00e9es que nous travaillons d&rsquo;arrache-pied \u00e0 une \u00e9conomie circulaire pour les emballages en plastique. Nous avons appris que la transformation prend du temps. Compte tenu de l&rsquo;ampleur de ce d\u00e9fi, nous utilisons nos capacit\u00e9s d&rsquo;innovation pour trouver de nouvelles solutions \u00e9volutives,&nbsp;\u00bb explique le fabricant de marques pour justifier la d\u00e9cision. Le nouveau PDG, Hein Schumacher, admet que la r\u00e9duction des emballages plastiques s&rsquo;av\u00e8re tr\u00e8s difficile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e9cessit\u00e9 de soutien politique<\/h2>\n\n\n\n<p>Unilever appelle \u00e9galement \u00e0 des \u00ab&nbsp;politiques plus fortes et harmonis\u00e9es&nbsp;\u00bb, estimant que les \u00ab&nbsp;objectifs et initiatives volontaires&nbsp;\u00bb ne suffisent pas. La multinationale r\u00e9clame un trait\u00e9 des Nations Unies qui \u00ab&nbsp;fixe des r\u00e8gles juridiquement contraignantes au niveau mondial en mati\u00e8re de pollution plastique&nbsp;\u00bb, un soutien politique accru pour tester de nouveaux mod\u00e8les de r\u00e9utilisation et &#8211; fait remarquable &#8211; que les producteurs soient tenus responsables de leurs choix en mati\u00e8re d&#8217;emballage.<\/p>\n\n\n\n<p>Dans le m\u00eame temps, Schumacher r\u00e9duit d&rsquo;autres initiatives durables. Le nouveau directeur g\u00e9n\u00e9ral d\u00e9clare qu&rsquo;il opte pour moins mais mieux. Unilever souhaite d\u00e9sormais pr\u00e9server 1 million d&rsquo;hectares de zone naturelle (terre, for\u00eat ou mer) d&rsquo;ici 2030, alors que l&rsquo;ambition pr\u00e9c\u00e9dente \u00e9tait de 1,5 million d&rsquo;hectares. En outre, le producteur d\u2019Axe vise d\u00e9sormais 95 % d&rsquo;approvisionnement durable d&rsquo;ici \u00e0 2030, au lieu de 100 %. \u00c0 l&rsquo;origine, Unilever \u00e9tait \u00e9galement cens\u00e9 verser \u00e0 tous ses fournisseurs un salaire de subsistance en 2030, mais cela ne s&rsquo;appliquera d\u00e9sormais qu&rsquo;\u00e0 la moiti\u00e9 de tous les co\u00fbts d&rsquo;approvisionnement.<\/p>\n\n\n\n<p>Les entreprises subissent de plus en plus la pression des deux c\u00f4t\u00e9s, d&rsquo;une part des investisseurs et des actionnaires qui veulent les voir se concentrer sur les r\u00e9sultats financiers, mais aussi des consommateurs, des ONG et des actionnaires activistes qui surveillent \u00e0 la loupe le suivi r\u00e9el des grands objectifs de d\u00e9veloppement durable proclam\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever (Knorr, Dove et autres) revoit \u00e0 la baisse certains de ses objectifs en mati\u00e8re de d\u00e9veloppement durable, car ils s&rsquo;av\u00e8rent plus difficiles \u00e0 atteindre. Rendre tous les emballages en plastique durables d&rsquo;ici l&rsquo;ann\u00e9e prochaine, par exemple, ne r\u00e9ussira pas.<\/p>\n","protected":false},"author":5,"featured_media":92446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,24],"tags":[],"people":[],"extra":[],"company":[260],"topic":[373],"region":[],"class_list":["post-97315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-food","company-unilever","topic-durabilite"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever n&#039;atteint pas ses objectifs en mati\u00e8re de d\u00e9veloppement durable - RetailDetail BE<\/title>\n<meta name=\"description\" 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