{"id":9753,"date":"2015-07-08T05:45:22","date_gmt":"2015-07-08T05:45:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/samsung-7eme-baisse-consecutive-du-benefice\/"},"modified":"2015-07-08T05:45:22","modified_gmt":"2015-07-08T05:45:22","slug":"samsung-7eme-baisse-consecutive-du-benefice","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/samsung-7eme-baisse-consecutive-du-benefice\/","title":{"rendered":"Samsung : 7\u00e8me baisse cons\u00e9cutive du b\u00e9n\u00e9fice"},"content":{"rendered":"

\u00ab Mauvaise estimation \u00bb<\/h2>\n

En lan\u00e7ant son nouveau produit phare, le Galaxy S6, Samsung esp\u00e9rait pouvoir d\u00e9fier l\u2019iPhone, mais le S6 s\u2019est av\u00e9r\u00e9 moins populaire qu\u2019attendu. Par contre le S6 Edge, une variante avec un \u00e9cran aux bords arrondis (photo) s\u2019est bien vendu, mais l\u00e0 Samsung a sous-estim\u00e9 la demande.<\/p>\n

Selon le Wall Street Journal, Samsung aurait pr\u00e9vu de produire proportionnellement une variante S6 Edge pour quatre mod\u00e8les classiques S6. Or en r\u00e9alit\u00e9 la demande des deux appareils a \u00e9t\u00e9 \u00e9quivalente et la production n\u2019a donc pu suivre la demande du S6 Edge.<\/p>\n

\n
CA en baisse de 8%, b\u00e9n\u00e9fice en baisse de 4%<\/h2>\n

Dans son update trimestriel, le management dit s\u2019attendre \u00e0 un b\u00e9n\u00e9fice op\u00e9rationnel de 6.900 milliards de wons\u00a0 (5,5 milliards d\u2019euros), soit une hausse de 15% par rapport au premier trimestre<\/a>, mais un recul de 4,03% par rapport au m\u00eame trimestre un an auparavant. Pour Samsung il s\u2019agit donc de la septi\u00e8me baisse cons\u00e9cutive de son b\u00e9n\u00e9fice trimestriel.<\/p>\n

M\u00eame tendance au niveau du chiffre d\u2019affaires, qui durant la p\u00e9riode d\u2019avril \u00e0 juin s\u2019est \u00e9tabli \u00e0 48.000 milliards de wons (38,56 milliards d\u2019euros), soit une progression de 2% par rapport au trimestre pr\u00e9c\u00e9dent \u2026, mais 8% en moins par rapport aux deuxi\u00e8me trimestre 2014. Les chiffres d\u00e9finitifs seront communiqu\u00e9s d\u2019ici la fin du mois.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Mauvaise estimation \u00bb En lan\u00e7ant son nouveau produit phare, le Galaxy S6, Samsung esp\u00e9rait pouvoir d\u00e9fier l\u2019iPhone, mais le S6 s\u2019est av\u00e9r\u00e9 moins populaire qu\u2019attendu. Par contre le S6 Edge, une variante avec un \u00e9cran aux bords arrondis (photo) s\u2019est bien vendu, mais l\u00e0 Samsung a sous-estim\u00e9 la demande. Selon le Wall Street Journal, […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"\nSamsung : 7\u00e8me baisse cons\u00e9cutive du b\u00e9n\u00e9fice - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/samsung-7eme-baisse-consecutive-du-benefice\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung : 7\u00e8me baisse cons\u00e9cutive du b\u00e9n\u00e9fice - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00ab Mauvaise estimation \u00bb En lan\u00e7ant son nouveau produit phare, le Galaxy S6, Samsung esp\u00e9rait pouvoir d\u00e9fier l\u2019iPhone, mais le S6 s\u2019est av\u00e9r\u00e9 moins populaire qu\u2019attendu. 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