{"id":97636,"date":"2024-04-24T11:06:57","date_gmt":"2024-04-24T09:06:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=97636"},"modified":"2024-04-24T11:07:00","modified_gmt":"2024-04-24T09:07:00","slug":"intermarche-auchan-et-casino-concluent-une-alliance-a-long-terme","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/intermarche-auchan-et-casino-concluent-une-alliance-a-long-terme\/","title":{"rendered":"Intermarch\u00e9, Auchan et Casino concluent une alliance \u00e0 long terme"},"content":{"rendered":"\n<p>Trois grands groupes de distribution fran\u00e7ais annoncent une alliance d&rsquo;achat d&rsquo;une dur\u00e9e remarquablement longue : pour une p\u00e9riode de 10 ans, <strong>Intermarch\u00e9<\/strong>, <strong>Auchan<\/strong> et <strong>Casino<\/strong> n\u00e9gocieront conjointement avec les fabricants de marques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les partenaires conservent leur ind\u00e9pendance<\/h2>\n\n\n\n<p>Intermarch\u00e9 et Auchan avaient d\u00e9j\u00e0 annonc\u00e9 en d\u00e9cembre de l&rsquo;ann\u00e9e derni\u00e8re qu&rsquo;ils \u00e9taient en pourparlers <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/intermarche-et-auchan-sallient-a-lachat\/\">pour mettre en place une alliance d&rsquo;achat<\/a> pour les produits alimentaires et non alimentaires. Aujourd&rsquo;hui, ils int\u00e8grent \u00e9galement Casino, le groupe auquel ils ont rachet\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/casino-cede-288-magasins-a-intermarche-auchan-et-carrefour\/\">plusieurs centaines de super et hypermarch\u00e9s<\/a> au d\u00e9but de l&rsquo;ann\u00e9e. La nouvelle alliance, qui deviendra imm\u00e9diatement la plus importante en France, vise \u00e0 \u00ab p\u00e9renniser et de d\u00e9velopper des partenariats avec le monde agricole et les acteurs industriels fran\u00e7ais sur le long terme \u00bb.<\/p>\n\n\n\n<p>Intermarch\u00e9 pilotera les n\u00e9gociations avec les grandes marques telles que Danone, Nestl\u00e9 ou Coca-Cola. La coop\u00e9ration d\u00e9j\u00e0 \u00e9tablie entre Intermarch\u00e9 et Auchan pour les produits \u00e0 marque de distributeur b\u00e9n\u00e9ficiera d\u00e9sormais \u00e9galement \u00e0 Casino. Dans le domaine du non-alimentaire, Auchan n\u00e9gociera avec les fabricants de marques pour les trois partenaires.<\/p>\n\n\n\n<p>Les trois enseignes soulignent que leur coop\u00e9ration respectera les lois et r\u00e9glementations en mati\u00e8re de concurrence. Chacun des partenaires conservera sa pleine ind\u00e9pendance en mati\u00e8re de politique commerciale, tarifaire ou promotionnelle, ainsi que pour le d\u00e9veloppement des r\u00e9seaux de magasins. L&rsquo;alliance devra encore \u00eatre approuv\u00e9e par le gendarme fran\u00e7ais de la concurrence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trois grands groupes de distribution fran\u00e7ais annoncent une alliance d&rsquo;achat d&rsquo;une dur\u00e9e remarquablement longue : pour une p\u00e9riode de 10 ans, Intermarch\u00e9, Auchan et Casino n\u00e9gocieront conjointement avec les fabricants de marques. <\/p>\n","protected":false},"author":3,"featured_media":97634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[719,489,624],"topic":[895,242],"region":[342],"class_list":["post-97636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-auchan","company-casino","company-intermarche","topic-alliance-aux-achats","topic-chaine-dapprovisionnement","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intermarch\u00e9, Auchan et Casino concluent une alliance \u00e0 long terme - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour une p\u00e9riode de 10 ans, Intermarch\u00e9, 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