{"id":97693,"date":"2024-04-24T20:18:21","date_gmt":"2024-04-24T18:18:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=97693"},"modified":"2024-04-24T20:18:24","modified_gmt":"2024-04-24T18:18:24","slug":"carrefour-enregistre-une-legere-baisse-des-ventes-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-enregistre-une-legere-baisse-des-ventes-en-belgique\/","title":{"rendered":"Carrefour enregistre une l\u00e9g\u00e8re baisse des ventes en Belgique"},"content":{"rendered":"\n<p><strong>Carrefour <\/strong>a enregistr\u00e9 de solides performances au premier trimestre 2024. La l\u00e9g\u00e8re baisse des ventes en Belgique est principalement due \u00e0 l&rsquo;augmentation exceptionnelle des ventes en mars de l&rsquo;ann\u00e9e derni\u00e8re, en raison des troubles sociaux chez <strong>Delhaize<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sans surprise<\/h2>\n\n\n\n<p>Les ventes comparables de Carrefour Belgique au premier trimestre ont connu une l\u00e9g\u00e8re baisse de 0,2% par rapport \u00e0 2023, mais sont sup\u00e9rieures de 9,7% \u00e0 celles de 2022. L&rsquo;augmentation des volumes en janvier et f\u00e9vrier a confirm\u00e9 l&rsquo;excellente dynamique commerciale, avec des ventes comparables en hausse de 4,3 %, a indiqu\u00e9 le distributeur.<\/p>\n\n\n\n<p>Le recul des ventes de 7,6 % en mars n&rsquo;est pas une surprise compte tenu de la croissance exceptionnelle enregistr\u00e9e l&rsquo;ann\u00e9e derni\u00e8re : les ventes avaient alors augment\u00e9 de 16,8 %, alors que des gr\u00e8ves avaient \u00e9clat\u00e9 chez Delhaize, \u00e0 la suite de l&rsquo;annonce du plan d&rsquo;avenir. Carrefour a ouvert quatre nouveaux magasins au premier trimestre et a enregistr\u00e9 une croissance \u00e0 deux chiffres de ses ventes en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Croissance des marques maison et du commerce \u00e9lectronique<\/h2>\n\n\n\n<p>Les ventes du groupe de distribution fran\u00e7ais ont augment\u00e9 de 13,5 % pour atteindre 22 milliards d&rsquo;euros. Cette croissance est due \u00e0 une forte dynamique en Am\u00e9rique latine, o\u00f9 les ventes ont augment\u00e9 de 48 %. En Europe, en revanche, le distributeur a vu ses ventes diminuer, en raison de la baisse de l&rsquo;inflation alimentaire, des investissements dans les prix et de la faible croissance des volumes. Sur son march\u00e9 domestique fran\u00e7ais, les hypermarch\u00e9s ont d\u00fb c\u00e9der du terrain.<\/p>\n\n\n\n<p>Dans son communiqu\u00e9 de presse, le d\u00e9taillant \u00e9voque les progr\u00e8s r\u00e9alis\u00e9s dans le cadre d&rsquo;initiatives strat\u00e9giques cl\u00e9s. Par exemple, la part des ventes de marques maison est pass\u00e9e de 35 % \u00e0 37 %. L&rsquo;ambition est d&rsquo;atteindre 40 % d&rsquo;ici 2026. Dans le domaine du e-commerce, le groupe a enregistr\u00e9 une belle croissance des ventes de 33%. Le net promoter score (NPS) qui mesure la satisfaction des clients a progress\u00e9 de 6 points. Enfin, Eureca, la centrale d\u2019achat &nbsp;europ\u00e9enne de Carrefour, compte d\u00e9sormais 20 fournisseurs partenaires.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour a enregistr\u00e9 de solides performances au premier trimestre 2024. La l\u00e9g\u00e8re baisse des ventes en Belgique est principalement due \u00e0 l&rsquo;augmentation exceptionnelle des ventes en mars de l&rsquo;ann\u00e9e derni\u00e8re, en raison des troubles sociaux chez Delhaize. <\/p>\n","protected":false},"author":3,"featured_media":77095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[87],"topic":[266],"region":[],"class_list":["post-97693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-carrefour","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour enregistre une l\u00e9g\u00e8re baisse des ventes en Belgique - 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