{"id":977,"date":"2011-11-08T08:34:19","date_gmt":"2011-11-08T08:34:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/cassina-ouvre-un-flagship-store-a-bruxelles\/"},"modified":"2011-11-08T08:34:19","modified_gmt":"2011-11-08T08:34:19","slug":"cassina-ouvre-un-flagship-store-a-bruxelles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/cassina-ouvre-un-flagship-store-a-bruxelles\/","title":{"rendered":"Cassina ouvre un flagship store \u00e0 Bruxelles"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-bottom: 10px;margin-right: 10px\" title=\"Cassina\" alt=\"Cassina\" align=\"left\" width=\"200\" height=\"133\" src=\"\/sites\/default\/files\/spacer.png\" \/><strong>Cassina<\/strong>, le fabricant italien de <strong>meubles design<\/strong>, a ouvert r\u00e9cemment son premier <strong>flagship store<\/strong> dans notre pays. <\/p>\n<p>\u00a0<\/p>\n<p>Dans une maison de ma\u00eetre \u00e0 trois \u00e9tages \u00e0 l\u2019avenue Louise l\u2019entreprise italienne a ouvert en collaboration avec le sp\u00e9cialiste d\u2019architecture int\u00e9rieure, Dominique Rigo, un showroom pr\u00e9sentant entre autres des r\u00e9\u00e9ditions de designers mythiques, tels Le Corbusier, Gerrit Rietveld, Charlotte Perriand, Franco Albini et Frank Lloyd Wright, v\u00e9ritables ic\u00f4nes pour tous les amateurs de design.<br \/>\n\u00a0<\/p>\n<h2>Le Belge adore le design <\/h2>\n<p>Selon une enqu\u00eate, effectu\u00e9e \u00e0 la demande de Cassina aupr\u00e8s de 2.000 Belges, un Belge sur quatre s\u2019int\u00e9resse au design. Parmi les 18-28 ans ils sont 70% \u00e0 appr\u00e9cier le design, tout en sachant que la plupart ne peut pas encore se le permettre. Un r\u00e9pondant sur cinq d\u00e9pense 2.000 euros par an au design, la moiti\u00e9 se limite \u00e0 500 euros maximum par an.<\/p>\n<p>\nLe chiffre d\u2019affaires dans l\u2019industrie du meuble belge est estim\u00e9 \u00e0 environ 3,5 milliards d\u2019euros, dont le mobilier design repr\u00e9sente 5%. \u00ab Cela para\u00eet peu, mais en fait c\u2019est exceptionnel, compar\u00e9 \u00e0 la France, l\u2019Allemagne et les Pays-Bas \u00bb, affirme Alessandroi Buffoni, manager de Cassino Benelux, \u00e0 la r\u00e9daction de Knack Weekend.<\/p>\n<p>\u00a0<\/p>\n<h2>Doubler le chiffre d\u2019affaires en 5 ans <\/h2>\n<p>Jusqu\u2019\u00e0 pr\u00e9sent les produits Cassina, propri\u00e9t\u00e9 de Poltrona Frau Group, \u00e9taient en vente uniquement via des distributeurs multimarques. L\u2019entreprise a l\u2019intention de renforcer les liens avec ces distributeurs en am\u00e9liorant les shop-in-shops existants et en organisant ensemble des expositions th\u00e9matiques. Buffoni ne craint en aucun cas une cannibalisation : \u00ab Dans un flagship store une marque peut se pr\u00e9senter telle qu\u2019elle le veut et le visiteur est enti\u00e8rement immerg\u00e9 dans cet univers unique. Le d\u00e9taillant pour sa part a l\u2019avantage d\u2019une relation \u00e9troite avec le client. Les deux approches sont compl\u00e9mentaires. \u00bb Cassina ambitionne de doubler son chiffre d\u2019affaires au cours des cinq ann\u00e9es \u00e0 venir.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduit par Marie-No\u00eblle Masure<\/em><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cassina, le fabricant italien de meubles design, a ouvert r\u00e9cemment son premier flagship store dans notre pays. \u00a0 Dans une maison de ma\u00eetre \u00e0 trois \u00e9tages \u00e0 l\u2019avenue Louise l\u2019entreprise italienne a ouvert en collaboration avec le sp\u00e9cialiste d\u2019architecture int\u00e9rieure, Dominique Rigo, un showroom pr\u00e9sentant entre autres des r\u00e9\u00e9ditions de designers mythiques, tels Le Corbusier, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cassina ouvre un flagship store \u00e0 Bruxelles - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/cassina-ouvre-un-flagship-store-a-bruxelles\/\" \/>\n<meta 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