{"id":9782,"date":"2015-07-09T13:39:28","date_gmt":"2015-07-09T13:39:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/soldes-le-belge-achete-de-maniere-reflechie\/"},"modified":"2015-07-09T13:39:28","modified_gmt":"2015-07-09T13:39:28","slug":"soldes-le-belge-achete-de-maniere-reflechie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/soldes-le-belge-achete-de-maniere-reflechie\/","title":{"rendered":"Soldes : le Belge ach\u00e8te de mani\u00e8re \u2018r\u00e9fl\u00e9chie\u2019"},"content":{"rendered":"<p>\u00a0<\/p>\n<h2>Moins d\u2019achats \u00e0 cr\u00e9dit<\/h2>\n<p>Lors de la premi\u00e8re journ\u00e9e de soldes caniculaire, le nombre de transactions a augment\u00e9 de 8,85%. C\u2019est le seul jour o\u00f9 les consommateurs ont d\u00e9pens\u00e9 plus que l\u2019an dernier : 85 euros en moyenne. Les jours suivants les magasins ont attir\u00e9 plus de clients que le premier jour (19% de transactions en plus),mais les clients ont moins d\u00e9pens\u00e9 : en moyenne 81,33 euros par transaction, contre 82,46 euros en 2014, soit une baisse de 2%.<\/p>\n<p>Les experts estiment que la baisse des d\u00e9penses est due au comportement d\u2019achat plus r\u00e9fl\u00e9chi des consommateurs : \u00ab Les consommateurs recherche la meilleure affaire et vont donc r\u00e9partir leurs achats. Ils pr\u00e9f\u00e8rent acheter quatre chemisiers dans quatre magasins, plut\u00f4t que de tout acheter dans un seul magasin. Ainsi ils obtiennent \u00e0 chaque fois le meilleur prix \u00bb, explique Wim Hamaekers de Haystack.<\/p>\n<p>Keyware a \u00e9galement constat\u00e9 que les clients utilisaient moins souvent leur carte de cr\u00e9dit. L\u2019an dernier le nombre de paiements par carte de cr\u00e9dit durant la premi\u00e8re semaine de soldes s\u2019\u00e9levait \u00e0 19%, cette ann\u00e9e ce pourcentage s\u2019est limit\u00e9 \u00e0 16%.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Moins d\u2019achats \u00e0 cr\u00e9dit Lors de la premi\u00e8re journ\u00e9e de soldes caniculaire, le nombre de transactions a augment\u00e9 de 8,85%. C\u2019est le seul jour o\u00f9 les consommateurs ont d\u00e9pens\u00e9 plus que l\u2019an dernier : 85 euros en moyenne. Les jours suivants les magasins ont attir\u00e9 plus de clients que le premier jour (19% de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Soldes : le Belge ach\u00e8te de mani\u00e8re \u2018r\u00e9fl\u00e9chie\u2019 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/soldes-le-belge-achete-de-maniere-reflechie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soldes : le Belge ach\u00e8te de mani\u00e8re \u2018r\u00e9fl\u00e9chie\u2019 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Moins d\u2019achats \u00e0 cr\u00e9dit Lors de la premi\u00e8re journ\u00e9e de soldes caniculaire, le nombre de transactions a augment\u00e9 de 8,85%. 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