{"id":97831,"date":"2024-04-26T09:50:25","date_gmt":"2024-04-26T07:50:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=97831"},"modified":"2024-04-26T09:50:26","modified_gmt":"2024-04-26T07:50:26","slug":"van-marcke-lab-ferme-ses-portes-test-reussi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/van-marcke-lab-ferme-ses-portes-test-reussi\/","title":{"rendered":"Van Marcke Lab ferme ses portes : \u00ab\u00a0Test r\u00e9ussi\u00a0\u00bb"},"content":{"rendered":"\n<p><strong>Van Marcke<\/strong> Lab, la boutique digitale pionni\u00e8re du sp\u00e9cialiste des sanitaires, a ferm\u00e9 ses portes. Apr\u00e8s exactement un an, il semble que le \u00ab\u00a0test ait r\u00e9ussi\u00a0\u00bb et que l&rsquo;avenir soit en grande partie hybride.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u00e9cessit\u00e9 d&rsquo;une combinaison<\/h2>\n\n\n\n<p>Au printemps 2023, Van Marcke a ouvert un showroom tr\u00e8s particulier \u00e0 Hopland, en plein c\u0153ur du quartier commer\u00e7ant d&rsquo;Anvers. Cette petite boutique \u00e9tait le premier showroom digital du constructeur de salles de bains, o\u00f9 les clients pouvaient composer leur salle de bains de mani\u00e8re enti\u00e8rement virtuelle sur des \u00e9crans de taille humaine. La succursale a toutefois ferm\u00e9 ses portes depuis. Sur la vitrine, on peut lire le message \u00ab\u00a0test r\u00e9ussi\u00a0\u00bb et que la technologie est d\u00e9sormais disponible dans les showrooms de Courtrai et de Gand.<\/p>\n\n\n\n<p>Van Marcke Lab a \u00e9t\u00e9 ouvert avec plusieurs objectifs, explique Aldric d&rsquo;Oultremont, son cr\u00e9ateur. En premier lieu, Van Marcke souhaitait tester la possibilit\u00e9 d&rsquo;assembler une salle de bains enti\u00e8rement en ligne. Il s&rsquo;est av\u00e9r\u00e9 que le besoin d&rsquo;un \u00e9l\u00e9ment physique subsiste. Avant un achat aussi important et \u00e9motionnel, les clients aiment voir un certain nombre de produits physiquement, par exemple pour voir la finition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Showrooms hybrides<\/h2>\n\n\n\n<p>\u00ab\u00a0Les visiteurs peuvent visualiser les produits et leur salle de bains directement dans la pi\u00e8ce gr\u00e2ce aux \u00e9crans, mais nous constatons que les conseils et le soutien de nos sp\u00e9cialistes de l&rsquo;int\u00e9rieur restent \u00e9galement tr\u00e8s importants\u00a0\u00bb, explique d&rsquo;Oultremont. Cependant, le d\u00e9lai d&rsquo;achat est beaucoup plus rapide avec l&rsquo;outil num\u00e9rique et il est possible, par exemple, de voir un produit dans d&rsquo;autres couleurs ou d&rsquo;autres variations.<\/p>\n\n\n\n<p>Van Marcke souhaite donc \u00e9voluer vers des showrooms hybrides, o\u00f9 la table de dessin num\u00e9rique et les \u00e9crans ainsi que les produits physiques sont pr\u00e9sents. \u00c0 terme, toutes les showrooms se num\u00e9riseront de cette mani\u00e8re, dans un premier temps sans r\u00e9duire l&rsquo;assortiment physique dans les succursales, mais plus tard, la technologie devrait permettre d&rsquo;ouvrir des showrooms de moins de m\u00e8tres carr\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Van Marcke Lab, la boutique digitale pionni\u00e8re du sp\u00e9cialiste des sanitaires, a ferm\u00e9 ses portes. Apr\u00e8s exactement un an, il semble que le \u00ab\u00a0test ait r\u00e9ussi\u00a0\u00bb et que l&rsquo;avenir soit en grande partie hybride.<\/p>\n","protected":false},"author":5,"featured_media":97818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[763],"topic":[631],"region":[226],"class_list":["post-97831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-van-marcke","topic-digitalisation","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van Marcke Lab ferme ses portes : &quot;Test r\u00e9ussi&quot; - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Van Marcke Lab, la boutique digitale du sp\u00e9cialiste des sanitaires, a ferm\u00e9 ses portes. 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