{"id":9792,"date":"2015-07-10T09:50:55","date_gmt":"2015-07-10T09:50:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/automotive\/ouverture-des-premiers-fordstores-en-belgique\/"},"modified":"2024-03-29T14:30:31","modified_gmt":"2024-03-29T13:30:31","slug":"ouverture-des-premiers-fordstores-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/ouverture-des-premiers-fordstores-en-belgique\/","title":{"rendered":"Ouverture des premiers 'FordStores' en Belgique"},"content":{"rendered":"

A l\u2019exemple de Nespresso et Apple<\/h2>\n

Avec ce nouveau concept retail le constructeur automobile dit vouloir \u00ab offrir \u00e0 ses clients une exp\u00e9rience digne du\u00a0 21\u00e8me si\u00e8cle dans ses showrooms en leur faisant d\u00e9couvrir la gamme compl\u00e8te de produits et services de mani\u00e8re naturelle et interactive \u00bb. Le concept s\u2019inspire de l\u2019approche d\u2019autres \u2018brand stores\u2019 dans d\u2019autres secteurs, comme les boutiques Nespresso et Apple, explique le groupe.<\/p>\n

Chaque FordStore est subdivis\u00e9 en zones clairement distinctes. Dans la zone \u2018Discover\u2019 les clients auront \u00e0 leur disposition des tablettes et un mur vid\u00e9o 3D, sur lequel ils pourront configurer leur voiture\u00a0 et la visualiser en grandeur nature. Des zones s\u00e9par\u00e9es sont destin\u00e9es \u00e0\u00a0 l\u2019accueil et des espaces distincts sont pr\u00e9vus pour chaque type de v\u00e9hicule. Les FordStores b\u00e9n\u00e9ficient \u00e9galement de l\u2019exclusivit\u00e9 de mod\u00e8les haut de gamme, tels que la Vignale et la Mustang. Tous les magasins ont \u00e9t\u00e9 am\u00e9nag\u00e9s de mani\u00e8re ultra-moderne, avec l\u2019accent sur l\u2019espace et la transparence, le tout dans des couleurs blanches, oranges et bleues (cliquez ici pour d\u00e9couvrir les photos<\/a>).<\/p>\n

\n
17 FordStores d\u2019ici la fin de cette ann\u00e9e<\/h2>\n

\u00ab Notre ambition est de nous assurer que les FordStores offrent aux clients la meilleure exp\u00e9rience possible, tant dans les showrooms que sur internet. Les FordStores repr\u00e9sentent l\u2019excellence de Ford et sont la vitrine de Ford dans les grandes villes d\u2019Europe \u00bb, explique le responsable du marketing Gaetano Thorel. \u00ab La majorit\u00e9 des clients qui se rendent dans les showrooms sont d\u00e9j\u00e0 tr\u00e8s bien inform\u00e9s et s\u2019attendent \u00e0 vivre leur achat comme une r\u00e9elle exp\u00e9rience. \u00bb<\/p>\n

D\u2019ici fin 2015 Ford Belgium \u2013 qui couvre le march\u00e9 belgo-luxembourgeois \u2013 ouvrira 19 FordStores : 17 en Belgique et 2 au Grand-Duch\u00e9 de Luxembourg. D\u2019ici l\u00e0 l\u2019Europe en comptera 200 et d\u2019ici fin 2016 Ford compte atteindre le cap des 500 FordStores europ\u00e9ens.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

A l\u2019exemple de Nespresso et Apple Avec ce nouveau concept retail le constructeur automobile dit vouloir \u00ab offrir \u00e0 ses clients une exp\u00e9rience digne du\u00a0 21\u00e8me si\u00e8cle dans ses showrooms en leur faisant d\u00e9couvrir la gamme compl\u00e8te de produits et services de mani\u00e8re naturelle et interactive \u00bb. Le concept s\u2019inspire de l\u2019approche d\u2019autres \u2018brand stores\u2019 […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39,25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","category-general"],"acf":[],"yoast_head":"\nOuverture des premiers 'FordStores' en Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/ouverture-des-premiers-fordstores-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ouverture des premiers 'FordStores' en Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"A l\u2019exemple de Nespresso et Apple Avec ce nouveau concept retail le constructeur automobile dit vouloir \u00ab offrir \u00e0 ses clients une exp\u00e9rience digne du\u00a0 21\u00e8me si\u00e8cle dans ses showrooms en leur faisant d\u00e9couvrir la gamme compl\u00e8te de produits et services de mani\u00e8re naturelle et interactive \u00bb. 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