{"id":98016,"date":"2024-04-30T11:24:39","date_gmt":"2024-04-30T09:24:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98016"},"modified":"2024-04-30T11:24:41","modified_gmt":"2024-04-30T09:24:41","slug":"qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/","title":{"rendered":"Qui r\u00e9sistera \u00e0 la temp\u00eate parfaite ? Le bilan du congr\u00e8s RetailDetail"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98011\" data-id=\"98011\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-thrive-1024x676.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-thrive-1024x676.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-thrive-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-thrive-768x507.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-thrive-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-thrive.jpg 1352w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Laurens D\u2019Hoore, Thrive<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98009\" data-id=\"98009\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-stitchd-1024x673.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-stitchd-1024x673.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-stitchd-300x197.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-stitchd-768x505.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-stitchd-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-stitchd.jpg 1362w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Jente De Ridder, Stitchd<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98007\" data-id=\"98007\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Planet-B-1024x677.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Planet-B-1024x677.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Planet-B-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Planet-B-768x508.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Planet-B-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Planet-B.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Tibbe Verschaffel, Planet B<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"686\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98005\" data-id=\"98005\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Orange-1024x686.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Orange-1024x686.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Orange-300x201.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Orange-768x514.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Orange.jpg 1362w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Mireille Vetters, Orange<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"795\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98003\" data-id=\"98003\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Max-CM.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Max-CM.jpg 597w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Max-CM-225x300.jpg 225w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Max Goudsmet, CM.com<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-98001\" data-id=\"98001\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-mastercard-1024x676.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-mastercard-1024x676.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-mastercard-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-mastercard-768x507.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-mastercard-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-mastercard.jpg 1352w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Geoffrey Gasq, Mastercard<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97999\" data-id=\"97999\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jysk-1024x674.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jysk-1024x674.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jysk-300x197.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jysk-768x505.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jysk-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jysk.jpg 1356w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Frank Christant, Jysk<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"699\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97997\" data-id=\"97997\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jorg-1024x699.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jorg-1024x699.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jorg-300x205.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jorg-768x524.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Jorg.jpg 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Jorg Snoeck, RetailDetail<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97995\" data-id=\"97995\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Hybrid.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Hybrid.jpg 477w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Hybrid-212x300.jpg 212w\" sizes=\"(max-width: 477px) 100vw, 477px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Bart De Ceulaer, Hybrid<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97993\" data-id=\"97993\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Good-Roll-1024x674.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Good-Roll-1024x674.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Good-Roll-300x197.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Good-Roll-768x506.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Good-Roll-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Good-Roll.jpg 1355w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Sander de Klerk, The Good Roll<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"686\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97991\" data-id=\"97991\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Gino-1024x686.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Gino-1024x686.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Gino-300x201.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Gino-768x515.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Gino.jpg 1343w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Gino Van Ossel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97989\" data-id=\"97989\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Dobit-1024x681.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Dobit-1024x681.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Dobit-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Dobit-768x511.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Dobit-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Dobit.jpg 1348w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Jomme Sonck, Dobit <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97987\" data-id=\"97987\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob-1024x674.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob-1024x674.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob-768x506.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob.jpg 1341w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Average Rob<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>La bi\u00e8re et le bambou, ainsi que l&rsquo;IA, la num\u00e9risation et la durabilit\u00e9, ont \u00e9t\u00e9 des th\u00e8mes r\u00e9currents lors du dernier congr\u00e8s RetailDetail. Si le commerce de d\u00e9tail est confront\u00e9 \u00e0 d&rsquo;\u00e9normes d\u00e9fis, les opportunit\u00e9s sont au moins aussi grandes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Biscuits et bi\u00e8re<\/h2>\n\n\n\n<p>Le jeu change, c&rsquo;est une certitude. Dans le domaine du marketing, les donn\u00e9es deviennent de moins en moins pr\u00e9cises en raison des murs \u00e9rig\u00e9s par les \u00ab gardiens \u00bb tels que Meta et Google. <strong>Stitchd<\/strong> et <strong>Hybrid<\/strong> ont tous deux tir\u00e9 la sonnette d&rsquo;alarme : les budgets marketing sont de moins en moins efficaces. La question cl\u00e9 est de savoir comment les d\u00e9taillants et les marques vont convaincre les gens de se faire conna\u00eetre, puisqu&rsquo;ils ne peuvent plus compter sur les cookies et le suivi automatique.<\/p>\n\n\n\n<p>Heureusement, selon <strong>CM.com<\/strong>, la \u00ab conversation \u00bb est l&rsquo;avenir : 5 milliards de personnes dans le monde utilisent des applications de messagerie et l&rsquo;IA permet des conversations en face \u00e0 face avec une fraction de l&rsquo;effort. Saviez-vous que les chatbots d&rsquo;IA peuvent d\u00e9j\u00e0 r\u00e9soudre plus de 6 % des questions des clients ?<\/p>\n\n\n\n<p>Cela laisse aux personnes en chair et en os plus de temps pour faire ce que les Belges savent si bien faire, selon Average Rob et Laurens D&rsquo;Hoore de <strong>Thrive<\/strong> : faire du sport et boire des pintes. En fait, si vous voulez devenir un bon athl\u00e8te, vous devez boire plus de bi\u00e8re. C\u2019est-\u00e0-dire&nbsp;: bi\u00e8re de r\u00e9cup\u00e9ration enrichie en prot\u00e9ines et en vitamines\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le bambou pour les masses<\/h2>\n\n\n\n<p>Geoffrey Gasq, de <strong>Mastercard<\/strong>, a annonc\u00e9 une bonne nouvelle : le climat de consommation devrait s&rsquo;am\u00e9liorer cette ann\u00e9e. Tous les secteurs du commerce de d\u00e9tail ne b\u00e9n\u00e9ficieront pas des m\u00eames avantages : l&rsquo;exp\u00e9rience reste une priorit\u00e9 pour les consommateurs, qui sont plus susceptibles d&rsquo;\u00eatre \u00ab responsabilis\u00e9s \u00bb. L&rsquo;intelligence artificielle aide les d\u00e9taillants \u00e0 lutter contre la fraude, \u00e0 contr\u00f4ler les co\u00fbts, \u00e0 optimiser les supports de vente, \u00e0 personnaliser et \u00e0 communiquer avec les clients par l&rsquo;interm\u00e9diaire de chatbots et d&rsquo;assistants de style, entre autres, comme le montrent les cas d&rsquo;<strong>Avon<\/strong>, de <strong>Michael Kors<\/strong> et de <strong>Walgreens<\/strong>.<\/p>\n\n\n\n<p>Qui s&rsquo;essuie les fesses avec des produits chimiques ? \u00c0 peu pr\u00e8s tout le monde : le papier toilette blanc n&rsquo;est pas acceptable, l&rsquo;or est le nouveau brun, nous a appris Sander de Klerk de <strong>The Good Roll<\/strong>. Depuis peu, les rouleaux de papier toilette en bambou durable sont pr\u00e9sents dans les rayons d&rsquo;<strong>Albert Heijn<\/strong>. <strong>Crisp<\/strong>, <strong>Picnic<\/strong> et <strong>Pieter Pot<\/strong> les vendent \u00e9galement. \u00ab D&rsquo;ici la fin de l&rsquo;ann\u00e9e, nous deviendrons la premi\u00e8re marque mondiale de papier hygi\u00e9nique issu du commerce \u00e9quitable. Le bambou deviendra un produit courant, au m\u00eame prix que le papier. \u00c0 l&rsquo;instar de la cha\u00eene ouverte de <strong>Tony&rsquo;s Chocolonely<\/strong>, nous fournirons de la pulpe de bambou aux marques de distributeurs afin de toucher le plus grand nombre. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Soyez le changement<\/h2>\n\n\n\n<p>Un milliard et demi de smartphones sont produits chaque ann\u00e9e. Il n&rsquo;est donc pas \u00e9tonnant que le d\u00e9veloppement durable devienne une priorit\u00e9 pour les marques de t\u00e9l\u00e9communications. C&rsquo;est aussi l&rsquo;une des lignes de force du nouveau concept de boutique Future Shop d&rsquo;<strong>Orange<\/strong>, nous expliquent Mireille Vetters et Jonathan Debacker. Un concept sans papier, avec la technologie de <strong>Dobit<\/strong>. Le d\u00e9taillant fait davantage de place au reconditionnement. Les points de vente physiques restent importants pour le service et l&rsquo;exp\u00e9rience de la marque. Orange poss\u00e8de d\u00e9j\u00e0 quatre Future Shops dans notre pays, le cinqui\u00e8me ouvre \u00e0 Hornu lundi.<\/p>\n\n\n\n<p>Pour Tibbe Verschaffel de <strong>Planet B<\/strong>, tout a commenc\u00e9 avec des pailles en bambou. Des documentaires comme What the health et Seaspiracy ont inspir\u00e9 l&rsquo;entrepreneur : \u00ab Le secteur des produits de grande consommation a un impact \u00e9norme sur la plan\u00e8te et notre sant\u00e9. Nous voulons changer les choses. Avec des marques telles que Bambooze, Klaaar et Wondr, l&rsquo;entreprise op\u00e8re dans des cat\u00e9gories telles que les soins personnels et l&rsquo;entretien. L&rsquo;alimentation vient maintenant s&rsquo;y ajouter, avec Kiko, le premier biscuit pour enfants dot\u00e9 du Nutri-Score A.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une temp\u00eate parfaite<\/h2>\n\n\n\n<p>\u00ab Le commerce de d\u00e9tail traverse une temp\u00eate parfaite \u00bb, a interrompu Gino Van Ossel. Dans cette temp\u00eate, il y a deux grandes priorit\u00e9s d&rsquo;investissement : la durabilit\u00e9 et la num\u00e9risation. Les d\u00e9fis sont \u00e9normes, mais les opportunit\u00e9s le sont tout autant. \u00ab Les produits de grande consommation qui se r\u00e9clament du d\u00e9veloppement durable augmentent de 40 % plus vite que les autres. L&rsquo;IA peut r\u00e9duire les d\u00e9chets alimentaires de 10 %, prouve Albert Heijn. \u00bb L&rsquo;UE veut mettre fin \u00e0 la \u00ab fast fashion \u00bb. Et comment le secteur \u00e9lectrique r\u00e9agit-il lorsque les ventes chutent en raison de l&rsquo;allongement du cycle de vie des produits ? \u00ab Osez tester. Et que la force soit avec vous \u00bb.<\/p>\n\n\n\n<p>Les Vikings de <strong>Jysk<\/strong>, quant \u00e0 eux, traversent la temp\u00eate avec brio. \u00ab La croissance est dans notre ADN \u00bb, d\u00e9clare Frank Christant. \u00ab Nous sommes une entreprise familiale, nous faisons tout pour le long terme, nous sommes \u00e0 l&rsquo;abri de l&rsquo;avenir. Mais nous sommes trop modestes, nous n&rsquo;en parlons pas assez. 50 % des Belges ne nous connaissent pas ! Alors que nous avons d\u00e9j\u00e0 60 magasins ici \u00bb. Au cours des deux ans et demi \u00e0 venir, 25 ouvertures de magasins sont pr\u00e9vues. Toutes les boutiques existantes ont \u00e9t\u00e9 converties en un temps record au dernier concept de boutique 3.0, qui offre plus d&rsquo;inspiration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;\u00e9chec, c&rsquo;est l&rsquo;apprentissage<\/h2>\n\n\n\n<p>Ces derni\u00e8res ann\u00e9es, Jorg Snoeck a voyag\u00e9 en Asie : les d\u00e9taillants europ\u00e9ens ont beaucoup \u00e0 apprendre de ce qui se passe sur des march\u00e9s dynamiques comme la Chine, le Japon, la Cor\u00e9e du Sud et Singapour. \u00ab Les magasins ne sont pas morts, ils inspirent, connectent et activent. Mais ils ont besoin d&rsquo;une \u00ab renaissance \u00bb, ils doivent s&rsquo;orienter vers le commerce de d\u00e9couverte \u00bb. Il a ensuite \u00e9tonn\u00e9 l&rsquo;auditoire avec des exemples parlants de Freshippo, entre autres, ou des ph\u00e9nom\u00e8nes de mode cor\u00e9ens Ader Error et Kolon.<\/p>\n\n\n\n<p>\u00ab Le divertissement est ma passion \u00bb, a d\u00e9clar\u00e9 Robert Van Impe, alias Average Rob, qui est venu nous donner des le\u00e7ons de vie malgr\u00e9 son jeune \u00e2ge : \u00ab Osez \u00e9chouer. L&rsquo;\u00e9chec est un apprentissage. Il fait partie du succ\u00e8s. S&rsquo;il n&rsquo;avait pas d\u00e9cid\u00e9 obstin\u00e9ment de suivre ses passions, il ne serait jamais devenu un succ\u00e8s Instagram, un ph\u00e9nom\u00e8ne YouTube ou un Iron Man. On lui a \u00e9galement d\u00e9conseill\u00e9 cat\u00e9goriquement de lancer Tout Bien, une bi\u00e8re blonde r\u00e9solument ordinaire sur un march\u00e9 d\u00e9j\u00e0 sursatur\u00e9. Mais voil\u00e0 : entre-temps, cette marque a d\u00e9j\u00e0 vendu plus de 2 millions de canettes. \u00ab Mais Cara est \u00e9galement savoureuse, surtout lorsqu&rsquo;elle est ti\u00e8de.&nbsp;\u00bb Il a ensuite pris le temps de faire des selfies avec le public.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La bi\u00e8re et le bambou, ainsi que l&rsquo;IA, la num\u00e9risation et la durabilit\u00e9, ont \u00e9t\u00e9 des th\u00e8mes r\u00e9currents lors du dernier congr\u00e8s RetailDetail. Si le commerce de d\u00e9tail est confront\u00e9 \u00e0 d&rsquo;\u00e9normes d\u00e9fis, les opportunit\u00e9s sont au moins aussi grandes. <\/p>\n","protected":false},"author":3,"featured_media":97987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[384,1370,567,1468,1439,1459,1444,1441],"topic":[195],"region":[],"class_list":["post-98016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-dobit","company-hybrid","company-jysk","company-mastercard","company-planet-b","company-stitchd","company-the-good-roll","company-thrive","topic-retaildetail-congress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qui r\u00e9sistera \u00e0 la temp\u00eate parfaite ? Le bilan du congr\u00e8s RetailDetail - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La bi\u00e8re et le bambou, ainsi que l&#039;IA, la num\u00e9risation et la durabilit\u00e9, ont \u00e9t\u00e9 des th\u00e8mes r\u00e9currents lors du dernier congr\u00e8s RetailDetail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qui r\u00e9sistera \u00e0 la temp\u00eate parfaite ? Le bilan du congr\u00e8s RetailDetail - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La bi\u00e8re et le bambou, ainsi que l&#039;IA, la num\u00e9risation et la durabilit\u00e9, ont \u00e9t\u00e9 des th\u00e8mes r\u00e9currents lors du dernier congr\u00e8s RetailDetail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-30T09:24:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-30T09:24:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1341\" \/>\n\t<meta property=\"og:image:height\" content=\"883\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Qui r\u00e9sistera \u00e0 la temp\u00eate parfaite ? Le bilan du congr\u00e8s RetailDetail\",\"datePublished\":\"2024-04-30T09:24:39+00:00\",\"dateModified\":\"2024-04-30T09:24:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\\\/\"},\"wordCount\":1236,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Congress-Average-Rob.jpg\",\"articleSection\":[\"G\u00e9n\u00e9ral\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2024\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\\\/\",\"name\":\"Qui r\u00e9sistera \u00e0 la temp\u00eate parfaite ? Le bilan du congr\u00e8s RetailDetail - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Congress-Average-Rob.jpg\",\"datePublished\":\"2024-04-30T09:24:39+00:00\",\"dateModified\":\"2024-04-30T09:24:41+00:00\",\"description\":\"La bi\u00e8re et le bambou, ainsi que l'IA, la num\u00e9risation et la durabilit\u00e9, ont \u00e9t\u00e9 des th\u00e8mes r\u00e9currents lors du dernier congr\u00e8s RetailDetail.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Congress-Average-Rob.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Congress-Average-Rob.jpg\",\"width\":1341,\"height\":883,\"caption\":\"Average Rob\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qui r\u00e9sistera \u00e0 la temp\u00eate parfaite ? Le bilan du congr\u00e8s RetailDetail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qui r\u00e9sistera \u00e0 la temp\u00eate parfaite ? Le bilan du congr\u00e8s RetailDetail - RetailDetail BE","description":"La bi\u00e8re et le bambou, ainsi que l'IA, la num\u00e9risation et la durabilit\u00e9, ont \u00e9t\u00e9 des th\u00e8mes r\u00e9currents lors du dernier congr\u00e8s RetailDetail.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/","og_locale":"fr_FR","og_type":"article","og_title":"Qui r\u00e9sistera \u00e0 la temp\u00eate parfaite ? Le bilan du congr\u00e8s RetailDetail - RetailDetail BE","og_description":"La bi\u00e8re et le bambou, ainsi que l'IA, la num\u00e9risation et la durabilit\u00e9, ont \u00e9t\u00e9 des th\u00e8mes r\u00e9currents lors du dernier congr\u00e8s RetailDetail.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/","og_site_name":"RetailDetail BE","article_published_time":"2024-04-30T09:24:39+00:00","article_modified_time":"2024-04-30T09:24:41+00:00","og_image":[{"width":1341,"height":883,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob.jpg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Stefan Van Rompaey","Dur\u00e9e de lecture estim\u00e9e":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"Qui r\u00e9sistera \u00e0 la temp\u00eate parfaite ? Le bilan du congr\u00e8s RetailDetail","datePublished":"2024-04-30T09:24:39+00:00","dateModified":"2024-04-30T09:24:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/"},"wordCount":1236,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob.jpg","articleSection":["G\u00e9n\u00e9ral"],"inLanguage":"fr-FR","copyrightYear":"2024","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/","name":"Qui r\u00e9sistera \u00e0 la temp\u00eate parfaite ? Le bilan du congr\u00e8s RetailDetail - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob.jpg","datePublished":"2024-04-30T09:24:39+00:00","dateModified":"2024-04-30T09:24:41+00:00","description":"La bi\u00e8re et le bambou, ainsi que l'IA, la num\u00e9risation et la durabilit\u00e9, ont \u00e9t\u00e9 des th\u00e8mes r\u00e9currents lors du dernier congr\u00e8s RetailDetail.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob.jpg","width":1341,"height":883,"caption":"Average Rob"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-resistera-a-la-tempete-parfaite-le-bilan-du-congres-retaildetail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Qui r\u00e9sistera \u00e0 la temp\u00eate parfaite ? Le bilan du congr\u00e8s RetailDetail"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/Congress-Average-Rob.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/98016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=98016"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/98016\/revisions"}],"predecessor-version":[{"id":98017,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/98016\/revisions\/98017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/97987"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=98016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=98016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=98016"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=98016"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=98016"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=98016"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=98016"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=98016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}