{"id":98020,"date":"2024-04-30T11:38:40","date_gmt":"2024-04-30T09:38:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98020"},"modified":"2024-04-30T11:38:41","modified_gmt":"2024-04-30T09:38:41","slug":"en-images-boss-ouvre-une-villa-a-la-fois-reelle-et-virtuelle-a-bali","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/en-images-boss-ouvre-une-villa-a-la-fois-reelle-et-virtuelle-a-bali\/","title":{"rendered":"[En images] Boss ouvre une villa \u00e0 la fois r\u00e9elle et virtuelle \u00e0 Bali"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"828\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97965\" data-id=\"97965\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_2__image-mid-res-828x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_2__image-mid-res-828x1024.jpeg 828w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_2__image-mid-res-243x300.jpeg 243w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_2__image-mid-res-768x950.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_2__image-mid-res-1242x1536.jpeg 1242w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_2__image-mid-res.jpeg 1617w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97969\" data-id=\"97969\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_4__image-mid-res-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_4__image-mid-res-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_4__image-mid-res-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_4__image-mid-res-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_4__image-mid-res-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_4__image-mid-res.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"689\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97967\" data-id=\"97967\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_3__image-mid-res-1024x689.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_3__image-mid-res-1024x689.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_3__image-mid-res-300x202.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_3__image-mid-res-768x517.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_3__image-mid-res-1536x1034.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_3__image-mid-res.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"707\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97963\" data-id=\"97963\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_1__image-mid-res-1024x707.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_1__image-mid-res-1024x707.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_1__image-mid-res-300x207.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_1__image-mid-res-768x530.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_1__image-mid-res-1536x1060.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_1__image-mid-res-405x280.jpeg 405w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_2024_1__image-mid-res.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"622\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97961\" data-id=\"97961\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_8_2024_8__image-mid-res-1024x622.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_8_2024_8__image-mid-res-1024x622.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_8_2024_8__image-mid-res-300x182.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_8_2024_8__image-mid-res-768x466.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_8_2024_8__image-mid-res-1536x932.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_8_2024_8__image-mid-res-218x131.jpeg 218w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_8_2024_8__image-mid-res.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"754\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-97959\" data-id=\"97959\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_-2024_6__image-mid-res-1024x754.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_-2024_6__image-mid-res-1024x754.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_-2024_6__image-mid-res-300x221.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_-2024_6__image-mid-res-768x566.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_-2024_6__image-mid-res-1536x1131.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_House_Bali_-2024_6__image-mid-res.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Boss, la ligne haut de gamme d&rsquo;<strong>Hugo Boss<\/strong>, pr\u00e9sente sa collection d&rsquo;\u00e9t\u00e9 dans un cadre exceptionnel. La collection est accompagn\u00e9e d&rsquo;une \u00ab\u00a0exp\u00e9rience Bali\u00a0\u00bb, \u00e0 la fois physique et virtuelle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Villa pour VIP<\/h2>\n\n\n\n<p>Les consommateurs sont \u00e0 la recherche d&rsquo;une \u00ab\u00a0exp\u00e9rience\u00a0\u00bb et Hugo Boss l&rsquo;a bien compris. S&rsquo;adaptant \u00e0 une nouvelle g\u00e9n\u00e9ration de consommateurs de luxe, plus motiv\u00e9s par les voyages et les exp\u00e9riences que par les produits, Hugo Boss fait passer le commerce de d\u00e9tail \u00e0 la vitesse sup\u00e9rieure avec Boss House Bali.<\/p>\n\n\n\n<p>Pour le lancement de sa collection printemps\/\u00e9t\u00e9 2024, Boss occupe une villa sur l&rsquo;\u00eele de Bali, construite par l&rsquo;architecte Alexis Dornier. Dans un premier temps, la villa ouvrira ses portes \u00e0 un groupe s\u00e9lectionn\u00e9 de membres de la \u00ab\u00a0Hugo Boss Experience\u00a0\u00bb, de clients VIP, de m\u00e9dias et d&rsquo;influenceurs de la r\u00e9gion Asie-Pacifique. <\/p>\n\n\n\n<p>Les invit\u00e9s y d\u00e9couvriront le \u00ab\u00a0style de vie 24\/7 Boss\u00a0\u00bb, des repas gastronomiques et des cours de cuisine aux ateliers de bien-\u00eatre et aux aventures actives. De juin \u00e0 ao\u00fbt, la villa de six chambres est \u00e9galement disponible \u00e0 la location pour le grand public, \u00e0 un prix moyen de 2 300 dollars par nuit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exp\u00e9rience de shopping virtuel<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_-x_Emperia_Virtual_Experience_16x9_1__image-mid-res.jpeg\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/04\/BOSS_-x_Emperia_Virtual_Experience_VIDEO_16X9_15SEC_WITHMUSIC_001__original.mp4\"><\/video><\/figure>\n\n\n\n<p>Pour ceux qui recherchent une exp\u00e9rience plus accessible, Boss lance simultan\u00e9ment l&rsquo;exp\u00e9rience virtuelle Boss House Bali dans le monde entier. Dans cet environnement num\u00e9rique, les internautes peuvent explorer une villa virtuelle et, bien s\u00fbr, y acheter imm\u00e9diatement une s\u00e9lection de produits. Les articles vont d&rsquo;un costume en lin \u00e0 une robe sans manches en soie, en passant par des baskets, des maillots de bain et des sacs \u00e0 main. Les visiteurs peuvent \u00e9galement d\u00e9couvrir des collections de vacances dans l&rsquo;univers Boss et m\u00eame r\u00e9server un s\u00e9jour physique \u00e0 Boss House Bali.<\/p>\n\n\n\n<p>Le site comporte \u00e9galement un \u00e9l\u00e9ment de gamification. En naviguant dans la villa virtuelle, les visiteurs sont encourag\u00e9s \u00e0 chercher des lettres cach\u00e9es diss\u00e9min\u00e9es un peu partout pour trouver la phrase \u00ab\u00a0Boss Bali\u00a0\u00bb. En rassemblant toutes les lettres, les joueurs peuvent d\u00e9bloquer un code de r\u00e9duction qu&rsquo;ils pourront utiliser lors de leur prochain achat en ligne. Ce cadeau virtuel ajoute un niveau suppl\u00e9mentaire d&rsquo;engagement et de fid\u00e9lit\u00e9 \u00e0 l&rsquo;exp\u00e9rience virtuelle Boss House Bali.<\/p>\n\n\n\n<p>\u00ab\u00a0Chez Boss, nous voulons nous rapprocher de notre public en combinant le style, la technologie et l&rsquo;innovation. Nous voulons \u00eatre proches de nos consommateurs et nous assurer que nous sommes \u00e0 l&rsquo;\u00e9coute de la vente au d\u00e9tail moderne et pertinente\u00a0\u00bb, a d\u00e9clar\u00e9 Nadia Kokni, vice-pr\u00e9sidente principale du marketing mondial et de la communication de la marque, qui recherche \u00e9galement des exp\u00e9riences d&rsquo;achat \u00ab\u00a0qui brisent les normes\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boss, la ligne haut de gamme d&rsquo;Hugo Boss, pr\u00e9sente sa collection d&rsquo;\u00e9t\u00e9 dans un cadre exceptionnel. La collection est accompagn\u00e9e d&rsquo;une \u00ab\u00a0exp\u00e9rience Bali\u00a0\u00bb, \u00e0 la fois physique et virtuelle.<\/p>\n","protected":false},"author":5,"featured_media":97963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[715],"topic":[631,198,1262,488],"region":[388],"class_list":["post-98020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-hugo-boss","topic-digitalisation","topic-e-commerce","topic-en-images","topic-marketing","region-asie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] Boss ouvre une villa \u00e0 la fois r\u00e9elle et virtuelle \u00e0 Bali - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hugo Boss pr\u00e9sente sa collection dans un cadre exceptionnel. 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