{"id":98043,"date":"2024-04-30T14:29:09","date_gmt":"2024-04-30T12:29:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98043"},"modified":"2024-04-30T14:38:55","modified_gmt":"2024-04-30T12:38:55","slug":"loccitane-passe-entierement-entre-les-mains-de-son-ex-pdg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/loccitane-passe-entierement-entre-les-mains-de-son-ex-pdg\/","title":{"rendered":"L’Occitane passe enti\u00e8rement entre les mains de son ex-PDG"},"content":{"rendered":"\n

Le milliardaire autrichien Reinold Geiger veut retirer L’Occitane <\/strong>de la bourse. C’est lui qui a fait la renomm\u00e9e de la cha\u00eene fran\u00e7aise et il souhaite intervenir \u00e0 nouveau.<\/p>\n\n\n\n

Refaire les fondations<\/h2>\n\n\n\n

Reinold Geiger, l’homme d’affaires tyrolien qui est d\u00e9j\u00e0 actionnaire majoritaire, veut prendre L’Occitane \u00e0 bras-le-corps. Il lance une offre publique d’achat qui valorise le groupe de produits de soin \u00e0 environ 6,5 milliards d’euros. Pour acqu\u00e9rir les actions restantes sur la bourse de Hong Kong, Geiger dispose de 34 dollars de Hong Kong par action, alors que le prix actuel de l’action est d’environ 29,5 dollars de Hong Kong.<\/p>\n\n\n\n

Il s’agit d\u00e9j\u00e0 de la deuxi\u00e8me tentative de Geiger, qui d\u00e9tient aujourd’hui 72 % des actions, puisque le milliardaire avait annul\u00e9 en septembre ses pr\u00e9c\u00e9dents efforts. Aujourd’hui, cependant, l’investisseur affirme que l’op\u00e9ration est n\u00e9cessaire pour reconstruire les bases d’une croissance durable \u00e0 long terme. \u00ab\u00a0Le secteur des cosm\u00e9tiques subit de profonds changements et notre activit\u00e9 s’est consid\u00e9rablement transform\u00e9e en un groupe multimarques g\u00e9ographiquement \u00e9quilibr\u00e9, \u00a0\u00bb a d\u00e9clar\u00e9 Geiger au FT.<\/p>\n\n\n\n

Focus sur l’Asie<\/h2>\n\n\n\n

Le secteur des cosm\u00e9tiques fait preuve d’une remarquable r\u00e9silience malgr\u00e9 le climat \u00e9conomique difficile. Sephora et L’Or\u00e9al, entre autres, ont d\u00e9pass\u00e9 les attentes, et L’Occitane a \u00e9galement augment\u00e9 son chiffre d’affaires de 13 % pour atteindre 2,13 milliards d’euros en 2023. Pourtant, le secteur de la beaut\u00e9 est confront\u00e9 \u00e0 une baisse de la demande en Chine, alors que l’Asie-Pacifique repr\u00e9sente 42 % du chiffre d’affaires total de L’Occitane.<\/p>\n\n\n\n

C’est pr\u00e9cis\u00e9ment Reinold Geiger qui a orient\u00e9 L’Occitane vers l’Asie, croyant au potentiel des consommateurs de luxe asiatiques. Apr\u00e8s avoir pris une participation minoritaire dans la marque fran\u00e7aise alors en quasi-faillite en 1994, l’Autrichien est m\u00eame devenu PDG pour assurer une perc\u00e9e dans cette r\u00e9gion. En 2021, Geiger s’est retir\u00e9 mais est rest\u00e9 pr\u00e9sident et directeur ex\u00e9cutif. Le fait qu’il ne puisse pas se s\u00e9parer de \u00ab\u00a0sa\u00a0\u00bb cha\u00eene est d\u00e9j\u00e0 \u00e9vident aujourd’hui.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le milliardaire autrichien Reinold Geiger veut retirer L’Occitane de la bourse. C’est lui qui a fait la renomm\u00e9e de la cha\u00eene fran\u00e7aise et il souhaite intervenir \u00e0 nouveau.<\/p>\n","protected":false},"author":5,"featured_media":98040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[1471],"topic":[282],"region":[388,342],"class_list":["post-98043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-loccitane","topic-acquisition","region-asie","region-france"],"acf":[],"yoast_head":"\nL'Occitane passe enti\u00e8rement entre les mains de son ex-PDG - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le milliardaire autrichien Reinold Geiger veut retirer L'Occitane de la bourse. 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