{"id":98050,"date":"2024-04-30T14:46:50","date_gmt":"2024-04-30T12:46:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98050"},"modified":"2024-04-30T14:46:51","modified_gmt":"2024-04-30T12:46:51","slug":"edgard-cooper-rachete-par-general-mills","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/edgard-cooper-rachete-par-general-mills\/","title":{"rendered":"Edgard &#038; Cooper rachet\u00e9 par General Mills"},"content":{"rendered":"\n<p><strong>Edgard &amp; Cooper<\/strong>, producteur flamand d&rsquo;aliments pour chiens et chats en pleine expansion, est rachet\u00e9 par la multinationale am\u00e9ricaine <strong>General Mills<\/strong>. Les trois fondateurs resteront \u00e0 la t\u00eate de l&rsquo;entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Durable et sain<\/h2>\n\n\n\n<p>General Mills a finalis\u00e9 l&rsquo;acquisition d&rsquo;Edgard &amp; Cooper, producteur d&rsquo;aliments secs, d&rsquo;aliments humides et de snacks haut de gamme pour chiens et chats. L&rsquo;entreprise bas\u00e9e \u00e0 Courtrai, fond\u00e9e en 2016, reste une unit\u00e9 op\u00e9rationnelle distincte au sein du groupe cot\u00e9 en bourse dirig\u00e9 par ses trois fondateurs, Koen Bostoen, Louis Chalabi et J\u00fcrgen Degrande.<\/p>\n\n\n\n<p>Edgard &amp; Cooper a vendu pour plus de 100 millions d&rsquo;euros d&rsquo;aliments pour animaux de compagnie dans 13 pays en 2023, mais reste d\u00e9ficitaire. Les points forts de la marque sont sa strat\u00e9gie de distribution omnicanale, l&rsquo;accent mis sur la durabilit\u00e9 et l&rsquo;utilisation d&rsquo;ingr\u00e9dients frais dans des recettes \u00e9quilibr\u00e9es. Les produits sont disponibles dans les supermarch\u00e9s, les jardineries, les animaleries et en ligne.<\/p>\n\n\n\n<p>L&rsquo;acqu\u00e9reur General Mills r\u00e9alise un chiffre d&rsquo;affaires de quelque 20 milliards de dollars (18,6 milliards d&rsquo;euros) avec des marques bien connues telles que H\u00e4agen-Dazs, Old El Paso, Yoplait, Nature Valley et Cheerios. Dans l&rsquo;alimentation pour animaux de compagnie, le groupe poss\u00e8de d\u00e9j\u00e0 la marque Blue Buffalo, acquise en 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Edgard &#038; Cooper, producteur flamand d&rsquo;aliments pour chiens et chats en pleine expansion, est rachet\u00e9 par la multinationale am\u00e9ricaine General Mills. Les trois fondateurs resteront \u00e0 la t\u00eate de l&rsquo;entreprise. <\/p>\n","protected":false},"author":3,"featured_media":98048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[1473,1472],"topic":[282],"region":[],"class_list":["post-98050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-edgard-cooper","company-general-mills","topic-acquisition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Edgard &amp; Cooper rachet\u00e9 par General Mills - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Edgard &amp; Cooper, producteur flamand d&#039;aliments pour chiens et chats, est rachet\u00e9 par la multinationale am\u00e9ricaine General Mills.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/edgard-cooper-rachete-par-general-mills\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edgard &amp; 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