{"id":98074,"date":"2024-05-02T10:39:27","date_gmt":"2024-05-02T08:39:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98074"},"modified":"2024-05-02T10:39:29","modified_gmt":"2024-05-02T08:39:29","slug":"lidl-vise-a-doubler-ses-ventes-vegetales-grace-a-une-baisse-des-prix","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-vise-a-doubler-ses-ventes-vegetales-grace-a-une-baisse-des-prix\/","title":{"rendered":"Lidl vise \u00e0 doubler ses ventes v\u00e9g\u00e9tales gr\u00e2ce \u00e0 une baisse des prix"},"content":{"rendered":"\n

Lidl <\/strong>baisse d\u00e9finitivement les prix des produits \u00e0 base de prot\u00e9ines v\u00e9g\u00e9tales en Belgique pour les ramener au niveau de ceux des produits d’origine animale. Le d\u00e9taillant \u00e9largira \u00e9galement sa gamme et vise \u00e0 doubler ses ventes d’ici \u00e0 2030.<\/p>\n\n\n\n

Des prix plus bas, un plus grand choix<\/h2>\n\n\n\n

\u00c0 partir du 15 mai, Lidl abaissera de mani\u00e8re permanente les prix de ses produits v\u00e9g\u00e9tariens et v\u00e9g\u00e9taliens au niveau de ceux des produits d’origine animale. Dans son folder, le d\u00e9taillant indique des r\u00e9ductions de prix importantes pour le yaourt au soja, le chocolat \u00e0 boire au soja biologique, la cr\u00e8me culinaire soja et le fromage v\u00e9g\u00e9talien, entre autres.<\/p>\n\n\n\n

Les promotions sur les produits d’origine animale s’appliqueront \u00e9galement aux produits d’origine v\u00e9g\u00e9tale. En outre, le d\u00e9taillant souhaite offrir davantage de choix \u00e0 ses clients : la part des sources de prot\u00e9ines d’origine v\u00e9g\u00e9tale telles que les l\u00e9gumineuses, les graines et les alternatives v\u00e9g\u00e9taliennes \u00e0 la viande, aux \u0153ufs et au poisson passera \u00e0 20 % d’ici \u00e0 2030, tandis que la part des produits laitiers alternatifs atteindra 10 %.<\/p>\n\n\n\n

Sous sa marque maison Vemodo, Lidl propose actuellement 23 produits v\u00e9g\u00e9tariens et v\u00e9g\u00e9taliens. Pendant les semaines de promotion, le d\u00e9taillant compl\u00e8te cette gamme avec des produits v\u00e9g\u00e9taliens temporaires.<\/p>\n\n\n\n

Rendre les produits d’origine v\u00e9g\u00e9tale plus accessibles<\/h2>\n\n\n\n

En \u00e9liminant la diff\u00e9rence de prix entre les prot\u00e9ines animales et v\u00e9g\u00e9tales, le discounter vise \u00e0 rendre les choix v\u00e9g\u00e9taux plus accessibles. En effet, une r\u00e9cente \u00e9tude r\u00e9alis\u00e9e par iVox \u00e0 la demande de Lidl Belgique montre que plus de quatre Belges sur dix (42 %) d\u00e9clarent qu’ils ach\u00e8teraient davantage de produits v\u00e9g\u00e9tariens et\/ou v\u00e9g\u00e9taliens s’ils \u00e9taient moins chers. La moiti\u00e9 des personnes interrog\u00e9es (49 %) sont convaincues que les substituts sont effectivement plus chers que leurs variantes \u00e0 base de prot\u00e9ines animales.<\/p>\n\n\n\n

En Allemagne, Lidl a d\u00e9j\u00e0 baiss\u00e9 les prix de son offre v\u00e9g\u00e9tale. Les ventes ont augment\u00e9 de 30 %. Aux Pays-Bas, Jumbo <\/strong>a annonc\u00e9 une baisse des prix des substituts de viande en novembre de l’ann\u00e9e derni\u00e8re. La cha\u00eene de supermarch\u00e9s souhaite que 60 % des prot\u00e9ines qu’elle vend soient d’origine v\u00e9g\u00e9tale d’ici 2030. C’est en partie pour cette raison que le d\u00e9taillant mettra \u00e9galement fin aux promotions sur la viande<\/a> \u00e0 la fin de ce mois.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lidl baisse d\u00e9finitivement les prix des produits \u00e0 base de prot\u00e9ines v\u00e9g\u00e9tales en Belgique pour les ramener au niveau de ceux des produits d’origine animale. Le d\u00e9taillant \u00e9largira \u00e9galement sa gamme et vise \u00e0 doubler ses ventes d’ici \u00e0 2030. <\/p>\n","protected":false},"author":3,"featured_media":50941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[204],"topic":[373],"region":[226],"class_list":["post-98074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lidl","topic-durabilite","region-belgique"],"acf":[],"yoast_head":"\nLidl vise \u00e0 doubler ses ventes v\u00e9g\u00e9tales gr\u00e2ce \u00e0 une baisse des prix - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lidl baisse les prix des produits \u00e0 base de prot\u00e9ines v\u00e9g\u00e9tales pour les ramener au niveau de ceux des produits d'origine animale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-vise-a-doubler-ses-ventes-vegetales-grace-a-une-baisse-des-prix\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidl vise \u00e0 doubler ses ventes v\u00e9g\u00e9tales gr\u00e2ce \u00e0 une baisse des prix - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Lidl baisse les prix des produits \u00e0 base de prot\u00e9ines v\u00e9g\u00e9tales pour les ramener au niveau de ceux des produits d'origine animale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-vise-a-doubler-ses-ventes-vegetales-grace-a-une-baisse-des-prix\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta 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