{"id":98136,"date":"2024-05-02T15:34:46","date_gmt":"2024-05-02T13:34:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98136"},"modified":"2024-05-02T15:34:48","modified_gmt":"2024-05-02T13:34:48","slug":"hugo-boss-continue-de-surfer-sur-la-vague-de-la-croissance","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hugo-boss-continue-de-surfer-sur-la-vague-de-la-croissance\/","title":{"rendered":"Hugo Boss continue de surfer sur la vague de la croissance"},"content":{"rendered":"\n

Apr\u00e8s une ann\u00e9e 2023 record, 2024 d\u00e9marre d\u00e9j\u00e0 fort pour Hugo Boss<\/strong>. La nouvelle strat\u00e9gie du groupe de mode allemand stimule la croissance sur tous les march\u00e9s, \u00e0 l’exception de la Chine.<\/p>\n\n\n\n

Seule la Chine vacille<\/h2>\n\n\n\n

Le chiffre d’affaires d’Hugo Boss a augment\u00e9 de 5 % au premier trimestre pour atteindre plus d’un milliard d’euros. Les deux marques, Hugo et Boss, ainsi que toutes les r\u00e9gions et tous les canaux ont contribu\u00e9 \u00e0 cette croissance. Seule la Chine a connu un recul en raison de la faiblesse du climat de consommation local. Le b\u00e9n\u00e9fice d’exploitation (EBIT) a \u00e9galement augment\u00e9 de 6 % pour atteindre 69 millions d’euros. La marge d’exploitation a augment\u00e9 de 10 points de base. En outre, le groupe a r\u00e9ussi \u00e0 r\u00e9duire ses stocks de 2 %.<\/p>\n\n\n\n

Le PDG Daniel Grieder est satisfait de cette croissance, car il avait pr\u00e9venu que 2024 pourrait \u00eatre une ann\u00e9e un peu moins bonne en raison de la faible confiance des consommateurs, apr\u00e8s avoir annonc\u00e9 des chiffres records pour 2023<\/a>. \u00ab\u00a0Dans un environnement de march\u00e9 volatil, nous restons concentr\u00e9s sur l’ex\u00e9cution minutieuse de notre strat\u00e9gie CLAIM 5\u00a0\u00bb, d\u00e9clare le dirigeant.<\/p>\n\n\n\n

Plus visible dans les grands magasins<\/h2>\n\n\n\n

Dans la r\u00e9gion EMEA, le chiffre d’affaires, ajust\u00e9 des fluctuations des taux de change, a augment\u00e9 de 5 %, principalement en raison d’une forte am\u00e9lioration des ventes en Allemagne et d’une croissance \u00e0 deux chiffres dans les march\u00e9s \u00e9mergents. Dans les Am\u00e9riques, les ventes ont augment\u00e9 de 11 %. L’Asie-Pacifique a enregistr\u00e9 une croissance de 4 %, la Chine \u00e9tant rest\u00e9e en de\u00e7\u00e0 du niveau de l’ann\u00e9e derni\u00e8re. Ailleurs, la croissance a \u00e9t\u00e9 \u00e0 deux chiffres.<\/p>\n\n\n\n

La vente au d\u00e9tail physique a augment\u00e9 de 3 %, selon Hugo Boss, en raison d’une plus grande productivit\u00e9 en magasin et d’une expansion physique \u00ab\u00a0mod\u00e9r\u00e9e\u00a0\u00bb en 2023. Les ventes en ligne ont augment\u00e9 de 10 %, tandis que le groupe allemand se f\u00e9licite \u00e9galement que les d\u00e9taillants et les grands magasins aient achet\u00e9 8 % de plus par le biais de la vente en gros.<\/p>\n\n\n\n

Le groupe dit am\u00e9liorer sa visibilit\u00e9 et sa p\u00e9n\u00e9tration dans les grands magasins cl\u00e9s. Pour pr\u00e9senter la collection d’\u00e9t\u00e9, la marque filiale Boss a fait des cascades avec une villa de luxe \u00e0 Bali, une \u00ab\u00a0vraie\u00a0\u00bb pour les VIP et une version virtuelle pour le grand public<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s une ann\u00e9e 2023 record, 2024 d\u00e9marre d\u00e9j\u00e0 fort pour Hugo Boss. 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