{"id":98152,"date":"2024-05-03T12:31:06","date_gmt":"2024-05-03T10:31:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=98152"},"modified":"2024-05-03T12:31:09","modified_gmt":"2024-05-03T10:31:09","slug":"xandres-ouvre-des-kiosques-de-seconde-main-a-gand-et-a-bruges","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/xandres-ouvre-des-kiosques-de-seconde-main-a-gand-et-a-bruges\/","title":{"rendered":"Xandres ouvre des kiosques de seconde main \u00e0 Gand et \u00e0 Bruges"},"content":{"rendered":"\n<p><strong>Xandres <\/strong>se lance dans la seconde main : ses magasins de Gand et de Bruges accueilleront d\u00e9sormais des kiosques de seconde main proposant des v\u00eatements usag\u00e9s de la marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Projet pilote circulaire<\/h2>\n\n\n\n<p>Pour la marque de mode belge Xandres, la vente de seconde main est un projet pilote, men\u00e9 par l&rsquo;\u00e9cole sup\u00e9rieure Thomas More, qui vise \u00e0 tester des mod\u00e8les commerciaux circulaires dans le secteur de la mode. Dans les boutiques Xandres de Gand et de Bruges, les clients peuvent \u00e0 la fois acheter et vendre des articles vintage et d&rsquo;occasion de la marque.<\/p>\n\n\n\n<p>L&rsquo;objectif est de prolonger la dur\u00e9e de vie des v\u00eatements. \u00ab La mode de qualit\u00e9 et intemporelle \u00e9tant au c\u0153ur de l&rsquo;ADN de Xandres et la marque investissant d\u00e9j\u00e0 beaucoup dans la r\u00e9paration avec son programme de r\u00e9paration gratuite \u00e0 vie, un test de revente semblait \u00eatre la prochaine \u00e9tape \u00bb, explique Jasmien Wynants, qui co-dirige le projet en tant qu&rsquo;expert en mode durable, sur Linkedin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;exp\u00e9rience du magasin est d\u00e9cisive<\/h2>\n\n\n\n<p>Thomas More a d&rsquo;abord proc\u00e9d\u00e9 \u00e0 une analyse approfondie des clients de Xandres et de leur point de vue sur la location et la revente, en ligne et hors ligne. Dans la mesure du possible, la marque de mode souhaite \u00e9galement toucher de nouveaux clients, car \u00ab une grande majorit\u00e9 de la client\u00e8le actuelle ne demande pas \u00bb de tests hors ligne avec la revente.<\/p>\n\n\n\n<p>Wynants fait d\u00e9j\u00e0 quelques r\u00e9flexions au d\u00e9but du test : l&rsquo;image de marque est cruciale et l&rsquo;exp\u00e9rience en magasin est plus d\u00e9terminante que jamais. Apr\u00e8s tout, les g\u00e9rants et le personnel des magasins se voient confier un nouveau r\u00f4le : ils doivent d\u00e9sormais trier les v\u00eatements et accepter ou refuser les v\u00eatements apport\u00e9s par les clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xandres se lance dans la seconde main : ses magasins de Gand et de Bruges accueilleront d\u00e9sormais des kiosques de seconde main proposant des v\u00eatements usag\u00e9s de la marque.<\/p>\n","protected":false},"author":5,"featured_media":98144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[173],"people":[966],"extra":[],"company":[383],"topic":[373],"region":[226],"class_list":["post-98152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-seconde-main","people-jasmien-wynants","company-xandres","topic-durabilite","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xandres ouvre des kiosques de seconde main \u00e0 Gand et \u00e0 Bruges - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Xandres se lance dans la seconde main : ses magasins de Gand et de Bruges accueilleront 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